Jennifer Chase

As customer data systems and martech leadership shift to IT, business leaders question marketing’s value. Uncover 3 strategic CMO actions to increase marketing's impact in Gartner for Marketing & Communications' latest Chief Marketing Officer Leadership Vision eBook. #GartnerMKTG #CMO #Marketing

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Are there shades of "Glengarry Glen Ross" in your sales org? Join Forrester at #ForrB2BSummit to learn a better way to encourage high performance.

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64% of B2B marketing leaders don't trust their measurement and analytics for decision making. Is anyone shocked by this? We're overdue for a gut check on why that is. Check out my latest blog post with a few related data points on B2B marketing's measurement challenges, what you can do about it, and a preview of what I'll be talking about next week at Forrester's B2B Summit. Reach out if you'll be there!

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There is confusion about what it means to be someone's primary financial institution (PFI). A decade ago, Online Bill Pay was a strong predictor. Tech has evolved since then, new digital entrants emerged, & today's consumers might have relationships with 40-50 institutions. How do your customers & members see your role in their financial lives? Will they turn to you when they need to buy a car or a house? What does it really take to become someone's PFI & how will you know if you've achieved this coveted status? Javelin has new data & insights to share. Join us on May 14th to get the scoop! https://lnkd.in/gbsTnhEZ

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Marketers at all levels spend 50% of their time collaborating with people outside their function, driving 15x higher burnout and 9x higher intent to leave amongst marketing teams. This upcoming webinar will help CMOs improve collaboration tactically, drive executive alignment and achieve goals. Register now. #GartnerMKTG #CMO #Marketing #Webinar

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Excited to share a new ebook, "Mastering High-Impact Solution Messaging". If you're a CMO or marketing exec, this guide provides tips on creating clear and compelling messaging that stands out. Learn how to align your team, boost brand consistency, and drive growth.

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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The following tips will help you reframe your mindset and your approach toward productivity in a new way. https://hubs.ly/Q02vjN7_0

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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Creating an effective B2B brand message is never as simple as "just doing it." Your message must clearly articulate your company’s purpose, differentiators, and benefits. Whether you’re a young company seeking consensus or an established brand looking to connect with a new generation, being surprising, contextual, original, realistic, and enduring ensures your message resonates. Discover how to refine your brand’s voice and capture your audience’s attention effectively. Learn more: https://buff.ly/3xGKO4U #cmo #brand #strategy #marketing #sales

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How do you run a successful customer learning event program? Find out in our latest episode of “Solution Seekers” with this week’s guest, Shea Cibulsky of Adobe. Learn about the impactful changes brought to “Experience Makers: The Skill Exchange.” #Marketing #CustomerEngagement #SolutionSeekers

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By integrating these insights into our lives, we can build a future where truth, innovation, well-being, and empowerment are the cornerstones of our progress.

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Did you know 67% of executives prioritize company culture over their strategy or operating model? That’s because a strong culture leads to higher profitability, better retention, and improved customer service. Here’s a good primer on culture and ways to take action. Two of my favorite steps listed are to communicate your culture clearly and consistently and to lead by example. https://lnkd.in/gRBUhhty

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Retention is a critical part of the customer experience—now more than ever. This means the way marketers drive growth must evolve.    I discussed how to build a retention-first strategy with The B2B Marketer. Take a look here: https://lnkd.in/gTRpuAVR

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Insights communities have dramatically evolved in the past few years. What started as a either discussion boards or surveys attached to a simple contact form, Fuel Cycle has helped evolve into a platform-of-record for enterprise insights. Join this webinar to learn about the evolution of insights communities and the functionality making it happen.

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