Founder & CMO, Equity Project For All | Board Director | VP Marketing & Brand Strategy | Host #StorytellingRevolution | CMO IRG#Top100
Can we future proof the role of the CMO? We can. It will take Centricity, Fluency, Defiance, and Agility. Read my latest piece inspired by industry leaders Samantha Maltin, Soyoung Kang, Minjae Ormes, Janet Balis, Josh London, Benji Baer, and Peter Weingard at the American Marketing Association AMA Marketing Hall of Fame. https://lnkd.in/gPdf4BQp Congratulations to Hall of Fame inductees:Soyoung Kang, Fernando Machado, Madonna Badger, Dr. Sabrina Kizzie, DBA, MPA, Jeff Marshall, Tom Burrell Great to connect with: Helena Verellen, Margaret Molloy 🙋♀️, Clinton Barnes, David Berkowitz, Tessa Burg, Kerushan Govender, Dan Lowden Drew Neisser Karen Danziger #CMOImpact #BusinessGrowth #AMA
I’m so excited for the future of CMOs now that the age of adtech is coming to an end. Sales was never the point of CMOs. I don’t know who said it but someone said CMOs role is closest to that of CEO and that couldn’t be more true. Be the CEO in waiting you need to be, CMOs—about stock value, not sales value
Always love seeing you Raquelle!
Always such a treat to see you Raquelle M. Zuzarte
Great article Raquelle M. Zuzarte - you did a great job capturing the insights shared by the panel!
Founder | Global Chief Marketing Officer | Board Member |T1D Parent | Simplifier | Advisor | Salon Host | I Ask Questions | Content Creator | B2B |🇮🇪 Irish-Born, Global Citizen
2moLovely to see you, as always!