Tessa Burg

According to Mike Treff of Code and Theory, animated logos and interactive elements on websites can effectively communicate brand stories and deepen consumer relationships. Brands that leverage motion to make their digital assets more memorable and compelling, thereby increasing user interaction and product visibility. The strategic use of motion in digital branding not only enhances user experience but also sets a precedent for how brands can creatively engage consumers in an increasingly competitive digital landscape. #BrandStrategy

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“First party data must come first.”

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There are many great trios out there: Harry, Ron and Hermione; Jordan, Pippin and Rodman; and the newcomers, McKinney, Wagner and Bremhorst... no really! On this episode of Digital Transformation Success, recorded LIVE at Greenbook's IIEX Conference in Austin, TX, join Point 600's Ryan Wagner, Meltwater's Henry Bremhorst and me, the Momma Bird of Little Bird Marketing, as we discuss AI's integration into business, and the consequences of what they call, "data ignorance." LINK TO SHOW IN FIRST COMMENT. #littlebirdmarketing #podcast #digitalinnovation #digitalintegrationandautomation

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Successfully measuring brand health means paying attention to the metrics that matter, tracking them over time, and making sense of strengths and weaknesses to improve brand strategy. Understand how to track your brand health with this toolkit https://hubs.ly/Q02vBjs70

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Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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The end of the cookie era doesn’t mean the end of effective advertising. Learn more about the future of targeted ads and how brands can thrive without cookies: https://bit.ly/4eLlsn4 #digitaladvertising #marketingtrends #cookies ​

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Struggling CPG brand? Marketers often update packaging as a quick fix. But the ROI is far greater when you take the time to address the strategic problems lurking underneath. https://lnkd.in/gxhsU-Ah #marketing #branding #strategy #cpg #roi #business #results #retailvoodoo #davidlemley🚨 Is your brand struggling? It might be time to rethink your strategy, not just your packaging. 🚨 Discover why a holistic brand strategy is crucial for sustainable growth and long-term success. Our latest insights dive into real-world examples, like Russell Stover, to show how strategic planning can revitalize your brand beyond surface-level fixes. Learn how aligning your brand's core values with market needs can lead to remarkable turnarounds. 👉 Read the full article: https://lnkd.in/gxhsU-Ah #BrandStrategy #Marketing #RetailVoodoo #Packaging #BusinessGrowth #DavidLemley

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Learn more about the importance of #personalization and data segmentation. "Brands that fail to tailor their marketing to each segment risk appearing tone-deaf or unresponsive to feedback and criticism." #data #marketing #segmentdata #brands https://ow.ly/YZ3g50St3b7

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Is your #ABM activity living up to expectations? So often, ABM programmes get off on the wrong foot, or spin their wheels. Here's our digest of the biggest inhibitors to ABM success, along with some thoughts on how to overcome them.

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Having been in the business of integrating marketing technologies for the last 10 years, I've seen many of the challenges that come with working with tech stacks that were never designed to be working together. So, 8 times out of 10, unified tech stacks tend to win over the sum of their parts. That's why choosing the right vendor ecosystem is crucial. But there are cases where exceptions apply. Scott Brinker covers them brilliantly in his article. https://lnkd.in/eWv8YVCV

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Can't wait for my conversation with three great agencies on how they're leveraging Gen AI in their work and operations! Join us May 2nd at 1pm ET for valuable insights to guide your decisions about GenAI in your own agency. Register here: https://bit.ly/4dct7Kr

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Press Release: But Are You Happy? [INFORMS journal Marketing Science] https://hubs.ly/Q02CjQpW0 New research exposes the relationship between advertising and life satisfaction Key Takeaways: - When advertising provides valuable information to consumers, it can be a force for good. - An overemphasis in some locations can contribute to a decrease in life satisfaction within certain cultures and communities. #INFORMS #analytics #datascience #orms #ML #AI #optimization #simulation #news #media #journalists #press #research #marketingscience #happiness

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It’s surprising how many B2B purchase decisions are based on a gut feeling – even with rational assessments and structured processes. In this blog from Ralph Kroyer, Managing Partner of MAGNET agency Cross-Border Communications, he discusses how your brand plays a central role in this emotional connection. It’s not about being seen, it’s about being remembered, preferred, and ultimately being the brand customers trust. Read more at the link here: https://lnkd.in/etHtzSAf

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