Madonna Badger

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  • CEW

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Publications

  • Oprah’s SuperSoul Conversations: Madonna Badger

    OWN

    Madonna, who lost her three children and her parents in a devastating Christmas Day house fire, opens up to Oprah about how she found the strength and courage to live after the unthinkable tragedy.

    See publication

  • New York Brave Conference: #WomenNotObjects

    Madonna on #womennotobjects at the New York Brave Conference.

    See publication

  • 3% Conference: Madonna Badger On Your Legacy

    3 Percent Conference

    The Opening Keynote to the fifth annual 3% Conference: Through tragedy came clarity for Madonna Badger, CCO of Badger & Winters and creator of the #WomenNotObjects campaign. Listen to how she survived the unthinkable to find her life's purpose — a rallying cry we all need to hear and heed.

    See publication

  • Filled with love: Madonna Badger at TEDxNightingaleBamfordSchool

    TEDxNightingaleBamfordSchool

    On Christmas Day 2011, Madonna lost her three children and parents in a fire that destroyed her Connecticut home. She survived, only to face an unimaginable new reality. Madonna spent the next two years working to overcome insurmountable grief and rebuild her life. She hopes that by sharing her story she can help others cope with loss, find meaning, and choose to live.

    See publication

  • The Long Road Back: How to Keep Going After the Unimaginable Happens

    Vogue

    Two years after the tragic deaths of her children and her parents, Madonna Badger reflects on what happened—and what keeps her going.

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  • Cannes Lions Featured Talk: Sex, Lies & Advertising

    Cannes Lions

    At the core of Madonna Badger’s career is a belief in empathy. The Founder & Chief Creative Officer of Badgers & Winters takes us on an affecting journey which begins with her return to the agency following a tragic life-changing event and culminates in her ongoing work to eradicate objectification of women in advertising, in #WomenNotObjects. Understand empathy as the pathway to knowing your consumers, to revealing a brand’s humanity, to genuine emotional storytelling and to building brand…

    At the core of Madonna Badger’s career is a belief in empathy. The Founder & Chief Creative Officer of Badgers & Winters takes us on an affecting journey which begins with her return to the agency following a tragic life-changing event and culminates in her ongoing work to eradicate objectification of women in advertising, in #WomenNotObjects. Understand empathy as the pathway to knowing your consumers, to revealing a brand’s humanity, to genuine emotional storytelling and to building brand love.

    See publication

  • Cannes Lions Featured Talk: Sex, Lies & Advertising

    -

    At the core of Madonna Badger’s career is a belief in empathy. The Founder & Chief Creative Officer of Badgers & Winters takes us on an affecting journey which begins with her return to the agency following a tragic life-changing event and culminates in her ongoing work to eradicate objectification of women in advertising, in #WomenNotObjects. Understand empathy as the pathway to knowing your consumers, to revealing a brand’s humanity, to genuine emotional storytelling and to building brand…

    At the core of Madonna Badger’s career is a belief in empathy. The Founder & Chief Creative Officer of Badgers & Winters takes us on an affecting journey which begins with her return to the agency following a tragic life-changing event and culminates in her ongoing work to eradicate objectification of women in advertising, in #WomenNotObjects. Understand empathy as the pathway to knowing your consumers, to revealing a brand’s humanity, to genuine emotional storytelling and to building brand love.

    See publication

  • Tina Brown's Women in the World Summit

    -

    Madonna participated on a panel at Tina Brown's Women in the World Summit with Marc Pritchard, Queen Latifah, and Fiona Carter (moderated by Katie Couric) titled "Flipping the Script". The topic was objectification of women, and effective approaches to ending gender bias and exploitation in advertising.

Honors & Awards

  • 100 Female Founders: Madonna Badger

    Inc. Magazine

    Every year, Inc. names the top 100 female entrepreneurs.

  • Lifetime Achievement Award: Madonna Badger

    Cosmetic Executive Women

    This award honors the beauty industry's most accomplished female executives.

  • 3 Cannes Lions: #NoKidsinCages

    Cannes Lions International Festival of Creativity

    The wins included a GOLD and SILVER Lion in Media categories; and an additional SILVER Lion in Design. 2021 Festival winners were selected by Cannes Lions Juries which reviewed 29,074 submissions from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020.

  • Disruptor: Madonna Badger

    Adweek

    A celebration of women in advertising, media and tech who are not only shattering the glass ceiling but advancing the cause of diversity and inclusion.

    https://www.adweek.com/brand-marketing/disruptors-2018/?fbclid=IwAR2ebObST2hkl-SGB0q3ShgHOdVoFYSfKT7S1O7tUaEjRzo1oWwkFUwI6J8#/Madonna-Badger

  • Gender Equality Award: Madonna Badger

    The United Nations and the PVBLIC Foundation

    Madonna was awarded for her tireless work to strive for gender equality in the media and advertising world.

    https://www.prnewswire.com/news-releases/media-for-social-impact-summit-launches-gender-equality-award-cannes-sdg-lion--sdg-international-film-festival-300521995.html

  • 100 People Who Make Advertising Great: Madonna Badger

    4A's

    The list represents individuals who go above and beyond to make a difference in the advertising industry—from creating great work to inspiring others to achieve greatness.

    https://www.aaaa.org/4as-reveals-100-people-make-advertising-great/?cn-reloaded=1

  • Small Agency B2B Campaign of the Year: #WomenNotObjects

    AdAge

    "The campaign names (and shames) top-tier advertisers -- including Burger King, Carl's Jr., Calvin Klein, DirecTV and Equinox -- making it an out-of-the-box winner for the b-to-b category. It's also a compelling and effective message, and earned the campaign more than 45 million views in 175 countries and 1 billion earned media impressions -- the equivalent of $17 million in earned media -- according to the shop. Equally important, individuals from the ad and marketing industry's top firms…

    "The campaign names (and shames) top-tier advertisers -- including Burger King, Carl's Jr., Calvin Klein, DirecTV and Equinox -- making it an out-of-the-box winner for the b-to-b category. It's also a compelling and effective message, and earned the campaign more than 45 million views in 175 countries and 1 billion earned media impressions -- the equivalent of $17 million in earned media -- according to the shop. Equally important, individuals from the ad and marketing industry's top firms signed a '#WomenNotObjects' petition." - AdAge

  • Small Agency Digital Campaign of the Year: #WeSeeEqual

    AdAge

    The spot earned 8 million views in a month. In March, AceMetrix ranked it 2017's No. 1 ad focused on inclusiveness and in April it tied for No. 4 on its chart of breakthrough ads of 2017.

    https://adage.com/article/special-report-small-agency-conference-and-awards/digital-gold-equal/309884

  • Cannes Lions Bans Gender Bias: #WomenNotObjects

    Cannes Lions International Festival of Creativity

    In 2017, Madonna's #womennotobjects campaign convinced the judges at Cannes to change the way work was judged in order to root out gender bias and objectification. She and B&W petitioned Cannes with over 1,000 signatures from some of the most powerful people in advertising, and they brought Madonna in to work on the criteria for the juries.

    It was a major success in bringing awareness and change to the most powerful advertising gathering in the…

    In 2017, Madonna's #womennotobjects campaign convinced the judges at Cannes to change the way work was judged in order to root out gender bias and objectification. She and B&W petitioned Cannes with over 1,000 signatures from some of the most powerful people in advertising, and they brought Madonna in to work on the criteria for the juries.

    It was a major success in bringing awareness and change to the most powerful advertising gathering in the world.

    https://adage.com/article/agency-news/cannes-bannes-gender-bias-womennotobjects/307847

  • Women to Watch 2016: Madonna Badger

    AdAge

    For two decades, Advertising Age has been recognizing women who have made indelible contributions to the worlds of media, marketing and advertising. These are the women inspiring the next generation of leaders.

    https://adage.com/article/special-report-women-to-watch/ad-age-s-women-watch-2016/304141

  • Shortlisted Entry: CALIA by Carrie Underwood

    Clio Sports

    Our "Stay the Path" campaign for CALIA by Carrie Underwood (Dick's Sporting Goods) was shortlisted by Clio, which honors the best in sports advertising and marketing around the world.

    https://clios.com/sports/winner/12455

Organizations

  • CEW

    Board of Governors

    - Present

    ABOUT CEW CEW is a global community 9,000 members strong defining the future of beauty. We are the pre-eminent beauty organization bringing this passionate group of professionals together – at every stage of their careers, from every facet of the industry. CEW leads the conversation in beauty – uncovering the insights that are propelling the industry forward, giving members a competitive advantage. CEW offers unparalleled access to industry influencers, opening doors, making connections and…

    ABOUT CEW CEW is a global community 9,000 members strong defining the future of beauty. We are the pre-eminent beauty organization bringing this passionate group of professionals together – at every stage of their careers, from every facet of the industry. CEW leads the conversation in beauty – uncovering the insights that are propelling the industry forward, giving members a competitive advantage. CEW offers unparalleled access to industry influencers, opening doors, making connections and creating networking opportunities no one else can. CEW recognizes achievement, inspiring the next generation who will shape the future of the industry. CEW fuels the potential of all its members, cultivating thought leadership and the desire to achieve more. By creating a forum of collaboration, idea exchange and growth, CEW helps its members and the industry as a whole take empowered next steps towards a more beautiful future. In everything we do, the CEW community is propelling the beauty industry forward.

  • Cannes Mentorship Program

    Mentorship Ambassador to 15 women for "See It, Be It program at Cannes 2017

    -

    The talented and confident 15 women that were chosen for this year’s Cannes Lion See It, Be It program represent various creative positions inside and out of agencies, large and small. They are also leaders who are actively effecting change in their communities. One of our goals this year will be to creatively strategize a format for past and present See It, Be It participants to become a trusted support system for creative women globally. I am so honored and excited to get to know all of…

    The talented and confident 15 women that were chosen for this year’s Cannes Lion See It, Be It program represent various creative positions inside and out of agencies, large and small. They are also leaders who are actively effecting change in their communities. One of our goals this year will be to creatively strategize a format for past and present See It, Be It participants to become a trusted support system for creative women globally. I am so honored and excited to get to know all of these remarkable women.

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