About
Articles by Raquelle M.
-
Future-Proofing the Role of the CMO: Owning the Seat at the Growth Table
Future-Proofing the Role of the CMO: Owning the Seat at the Growth Table
By Raquelle M. Zuzarte
-
Top 5 Marketer Personas in an AI-First World
Top 5 Marketer Personas in an AI-First World
By Raquelle M. Zuzarte
-
40 Years Later: Lessons from Apple's 1984 as we reflect on the celebrity-driven ads of Super Bowl 2024
40 Years Later: Lessons from Apple's 1984 as we reflect on the celebrity-driven ads of Super Bowl 2024
By Raquelle M. Zuzarte
Contributions
-
What do you do if your Creative Strategy is influenced by biases?
Ask yourself was this bias human-driven or systemic-driven? To address the human elements, rewind back to the origins of the strategy and ask who was involved, which culture did they operate in and was there a HIPPO involved (Highest Paid Person's Opinion)? If it is systemic, then that requires substantial overhaul of fundamentals in a business operation (process, platforms, protocols) and even harder, changes in how your very industry operates.
-
You're leading a team. What are the best tools to boost their performance?
Listen to each team member's purpose and why they do what they do. Ensure everyone truly listens. Create alignment around the common goal of the team - make everyone feels they are rowing towards the same ultimate outcome even as they live out their respective unique purpose journeys. This balance between common goal and individual sense of making a difference is what great leaders achieve and nurture in their teams. It is what differentiates an average team from a high-performance mighty team.
-
How can you build a network of like-minded Thought Leaders?
Know your areas of expertise deeply and express new ideas using an original point of view that is substantiated and memorable. At all times, you must remember you are telling a story -- you need to appeal to both our rational and emotional personas and do so with conviction, passion and relentless optimism.
Activity
-
Take one minute (literally) to learn this fun hack called Risk & Reward that will have you winning more and when you do enjoying it more. Any time I…
Take one minute (literally) to learn this fun hack called Risk & Reward that will have you winning more and when you do enjoying it more. Any time I…
Liked by Raquelle M. Zuzarte
-
Such an incredible night! So proud of my cofounders at Titan Executive Network and thankful for our partnership with Vibrant Emotional Health to…
Such an incredible night! So proud of my cofounders at Titan Executive Network and thankful for our partnership with Vibrant Emotional Health to…
Liked by Raquelle M. Zuzarte
-
Loved reading Mark Ritson’s latest Marketing Week column on embracing inclusion, but I couldn’t resist also resharing the new Unstereotype…
Loved reading Mark Ritson’s latest Marketing Week column on embracing inclusion, but I couldn’t resist also resharing the new Unstereotype…
Liked by Raquelle M. Zuzarte
Experience & Education
-
EQUITY
View Raquelle M.’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
-
Volunteer Lead
New York Cares
- 1 year 4 months
Children
New York Cares "Get PS 75 Ready for Fall" Event
Helped with PS 75 Emily Dickinson School with school wall-painting and gardening
-
Museum Retail Lead
Australian National Maritime Museum
- 2 years
Science and Technology
Coordinated and provided input to museum retail operations
-
Event Lead
Young Women's Leadership Network
- Present 11 years 6 months
Education
Organized "Day in the Life of a Marketing Leader" for high-potential students
-
New York Event Chair
National Institute of Dramatic Art (NIDA)
- 2 years 3 months
Arts and Culture
Organized arts & cultural events showcasing the best of Australian film, television and theater talent in New York
Honors & Awards
-
Advertising Age Best Marketing Award B2B
Advertising Age
The Ad Age awards celebrate the most innovative and creative work done by marketers and their agencies across all types of media, from digital and social media to outdoor and experiential. There was stiff competition in each category, with more than 600 submissions in total. Recognized for innovative digital and email marketing campaign in B2B category
-
CableFAX Award Digital Marketing
CableFAX
Cablefax’s Digital Awards is the industry’s top honor in the digital space, recognizing outstanding websites and digital initiatives among cable programmers, operators, and industry partners.
The Cablefax Digital Awards will salute the Media & Entertainment executives behind the scenes who make significant digital initiatives out-perform industry benchmarks. The awards are presented by the most trusted information source in Media, Entertainment and Cable.
See more at:…Cablefax’s Digital Awards is the industry’s top honor in the digital space, recognizing outstanding websites and digital initiatives among cable programmers, operators, and industry partners.
The Cablefax Digital Awards will salute the Media & Entertainment executives behind the scenes who make significant digital initiatives out-perform industry benchmarks. The awards are presented by the most trusted information source in Media, Entertainment and Cable.
See more at: http://www.cablefax.com/eventsawardswebinars/cablefax-digital-awards-call-entries#sthash.Q1u7ZSSo.dpuf -
Step Forward Leadership Forum
Center of Creative Leadership & TWC
Nomination-only program for Women Leaders who are high potential for Senior Leadership roles
-
Cannes Lion Award (short list) - Triple Slanguage Campaign
Cannes Lion
Cannes Lions Awards are a benchmark for creative excellence, rewarding the best work and brightest thinking. Triple Slanguage Comcast campaign recognized in particular for innovative brand integration led by CBS Connections and in partnership with agency Goodby Silverstein during the CBS Sports' NFL Today Show.
-
Johnson & Johnson Standards of Leadership Award
Johnson & Johnson
Demonstrating outstanding leadership behaviors and achievement of business results for pharmaceutical business
-
Advertising Campaign of the Year - Johnson & Johnson
AdNews
As Brand leader led the award-winning Imodium Advanced campaign and succeeded in increasing Imodium's market share in Australia by 35% over eight months and sales by 59% in 12 months, in the process growing the total category by 21%. Creative use of "dunny boy" icon as a global trademark brand name.
-
McKinsey & Company Leadership Award
McKinsey & Company
Recognition of high-potential leaders in MBA Program
-
Procter & Gamble Marketing Leadership Award
Procter & Gamble
Recognition of high-potential marketing and business leadership talent in Business & Economics program
Languages
-
English
Native or bilingual proficiency
-
Spanish
Professional working proficiency
-
Portuguese
Professional working proficiency
-
French
Limited working proficiency
Organizations
-
TWC Women's Leadership Network - New York
Chair
- PresentFocused on inspiring and elevating women leaders at TWC
-
Advertising Women of New York (AWNY)
Executive Committee
- Present -
Procter & Gamble Alumni New York
Board Director
- PresentDrive thought-leadership forums among C-suite and marketing leaders from P&G Alumni network
Recommendations received
5 people have recommended Raquelle M.
Join now to viewMore activity by Raquelle M.
-
It was lovely to be able to join Bertilla Teo and her team at #Smartly Connect yesterday and to speak on a panel with Soh Chin OngSapna…
It was lovely to be able to join Bertilla Teo and her team at #Smartly Connect yesterday and to speak on a panel with Soh Chin OngSapna…
Liked by Raquelle M. Zuzarte
-
This framework is how I run AI programs at Salesforce. Good blueprint for anyone looking to scale AI successfully in their own org!
This framework is how I run AI programs at Salesforce. Good blueprint for anyone looking to scale AI successfully in their own org!
Liked by Raquelle M. Zuzarte
-
📺 ENTERTAINMENT TONIGHT IN THE PALM BEACHES 🏝 I am super excited to announce that one of my all-time favorite shows, Entertainment Tonight is going…
📺 ENTERTAINMENT TONIGHT IN THE PALM BEACHES 🏝 I am super excited to announce that one of my all-time favorite shows, Entertainment Tonight is going…
Liked by Raquelle M. Zuzarte
-
Here we are. Thank you to Multichannel News Wonder Women Awards. Congratulations to all my extraordinary sister honorees who have demonstrated…
Here we are. Thank you to Multichannel News Wonder Women Awards. Congratulations to all my extraordinary sister honorees who have demonstrated…
Liked by Raquelle M. Zuzarte
-
This month I marked 21 years at J&J. I’m often asked what keeps me here and this is one of many reasons. Years ago, I had the honor of working…
This month I marked 21 years at J&J. I’m often asked what keeps me here and this is one of many reasons. Years ago, I had the honor of working…
Liked by Raquelle M. Zuzarte
-
This is neuroplasticity at work - whilst the power of the human brain remains, both mysterious and remarkable, the potential of Psilocybin to support…
This is neuroplasticity at work - whilst the power of the human brain remains, both mysterious and remarkable, the potential of Psilocybin to support…
Liked by Raquelle M. Zuzarte
-
Excited to explore how AI is shaping the future of creativity and how creatives can supercharge their abilities. Join me for a conversation on the…
Excited to explore how AI is shaping the future of creativity and how creatives can supercharge their abilities. Join me for a conversation on the…
Liked by Raquelle M. Zuzarte
-
A Summer visit to the amazing Designmuseum Danmark in Copenhagen had me wondering what is Bottled Pondering and how did they know to put a set of…
A Summer visit to the amazing Designmuseum Danmark in Copenhagen had me wondering what is Bottled Pondering and how did they know to put a set of…
Liked by Raquelle M. Zuzarte
-
When I created BOSS in 2020, I didn't initially realize that it would become the best B2B Marketing Strategy & ABM Strategy for me, my companies, and…
When I created BOSS in 2020, I didn't initially realize that it would become the best B2B Marketing Strategy & ABM Strategy for me, my companies, and…
Liked by Raquelle M. Zuzarte
-
I don’t think anything can replace the power of being face to face with someone. It's one of the reasons I love being out in the field, where I can…
I don’t think anything can replace the power of being face to face with someone. It's one of the reasons I love being out in the field, where I can…
Liked by Raquelle M. Zuzarte
-
A Special Moment: Joining Sophie Blum and panelists experts Raquelle M. Zuzarte and Simón Enrique Contreras Candiales on the P&G Alumni Panel. Let’s…
A Special Moment: Joining Sophie Blum and panelists experts Raquelle M. Zuzarte and Simón Enrique Contreras Candiales on the P&G Alumni Panel. Let’s…
Liked by Raquelle M. Zuzarte
-
In 2014, Brazil faced economic challenges that forced VTEX's founders Geraldo Thomaz and Mariano Gomide de Faria - VTEX to make some tough decisions,…
In 2014, Brazil faced economic challenges that forced VTEX's founders Geraldo Thomaz and Mariano Gomide de Faria - VTEX to make some tough decisions,…
Liked by Raquelle M. Zuzarte
-
My next Substack newsletter publishes tomorrow AM, examining middle-class anxieties around wealth, and the difficulty of discerning between what…
My next Substack newsletter publishes tomorrow AM, examining middle-class anxieties around wealth, and the difficulty of discerning between what…
Liked by Raquelle M. Zuzarte
-
Join me for an #AI chat! I'm honored to join Sophie Blum's panel for P&G Alumni, Digital Forum, and P&G Women's Leadership Forum, discussing trends…
Join me for an #AI chat! I'm honored to join Sophie Blum's panel for P&G Alumni, Digital Forum, and P&G Women's Leadership Forum, discussing trends…
Liked by Raquelle M. Zuzarte
-
There was one “aha” moment in my career that changed everything: when I realized that I needed a path that was both creative and analytical, and…
There was one “aha” moment in my career that changed everything: when I realized that I needed a path that was both creative and analytical, and…
Liked by Raquelle M. Zuzarte
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More