Drew Neisser

"Drew Neisser's new book unlocks invaluable best practices for B2B marketers. If you want to learn the secret wisdom of nearly five hundred top CMOs, pick up this groundbreaking handbook." Dorie Clark

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those who want to be. For more information visit RenegadeThinkersUnite.com.

Weekly column featuring some of the brightest minds in marketing.

In this interview, author Drew Neisser discusses certain marketing leadership traits that he identifies.

My new book, “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features interviews with 64 masters of their craft, including some who lean heavily to the science side and others who employ an artist’s intuitive touch. In Part 1 of this series, I’ll introduce you to some of the “scientists” who have harnessed the power of data to drive sales and minimize the unpredictability of their efforts.

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer.

Over the last five years, thanks in large part to his friends at The CMO Club… Show more

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer.

Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Show less

What makes Beth Comstock truly atypical is her commitment to innovation, turning what is for most an art form into a science, complete with methodical experimentation and relentless exploration.

Based on my interview with Paul Greenberg, CEO of CollegeHumor Media, here are a plethora of pearls on how to do content marketing.

During her tenure as CMO of Jack in the Box, Terri Funk Graham cooked up one of the most effective and enduring marketing campaigns since TV was invented. Here's how she did it.

Forget Michael Porter, Seth Godin, and Guy Kawasaki--if you’re in search of fresh marketing guidance for 2013, then perhaps you should consider a new source. Someone who can help you rectify the dichotomy of abundant data and scant insights and the paradox of ever-expanding media options with the purely finite nature of time. Someone like...Mick Jagger.

More than mere marketing, Small Business Saturday has become a movement that unites consumers, cities, and even politicians to focus on "shopping small" and celebrating everything that makes small businesses special. Here's how American Express conceived the idea and why FedEx joined the cause.