Raquelle M. Zuzarte’s Post

It's a wrap for Team GingerMay in Cannes! It's been another insightful and exciting week on the Croisette, here are some of our key takeaways as the week draws to a close: 🛒 Retail Media is growing: Jacquelyn Baker from Omnicom Commerce explained the nuances between commerce media, retail media, and shoppable media at Beet.TV. Additionally, Vudoo, Amazon Web Services (AWS), and NewsCorp Inc Australia came together at the VideoWeek Villa to explore the opportunities created by unlimited shopfronts. 🌱 Investment in sustainability is crucial: In a panel hosted by Scope3, GARM’s Robert Rakowitz and Ad Net Zero’s Anthony Falco discussed the flexibility and customisation of their new sustainability framework, aiming to foster industry-wide adoption. They hope it will provide tools to change behaviours and promote a movement toward a more sustainable industry. 📹 Human vs. AI: VideoWeek held a panel on the future of video media buying and the growing application of AI. Paul Briggs from Silverpush emphasised that AI is valuable for laborious tasks but human intelligence is essential for ensuring brand safety. Liz Duff from Total Media agreed that AI excels in understanding creative effectiveness at scale, both pre and post-campaign, but human input is crucial for safeguarding brand suitability. Natasha Wallace from Jellyfish added that while AI is cost-efficient, brands should reinvest their savings into human-driven operations. #Cannes2024 #RetailMedia #Sustainability #AI #VideoMedia #MarketingInnovation Vicky Foster, Sara Vincent, Bill Swanson, Virginie Dremeaux, Shirley Smith, Matthew Usher, Kirsty Langan, Naomi Whittome, Naomi Schilling, Delyth Hughes, Geneviève Benoit, Lauren Jones, Kishan Mistry, Alice Howey, Luke Bohanan, Noémie de Villoutreys, Christian Northwood

It's a wrap for Team GingerMay in Cannes! It's been another insightful and exciting week on the Croisette, here are some of our key takeaways as the week draws to a close: 🛒 Retail Media is growing: Jacquelyn Baker from Omnicom Commerce explained the nuances between commerce media, retail media, and shoppable media at Beet.TV. Additionally, Vudoo, Amazon Web Services (AWS), and NewsCorp Inc Australia came together at the VideoWeek Villa to explore the opportunities created by unlimited shopfronts. 🌱 Investment in sustainability is crucial: In a panel hosted by Scope3, GARM’s Robert Rakowitz and Ad Net Zero’s Anthony Falco discussed the flexibility and customisation of their new sustainability framework, aiming to foster industry-wide adoption. They hope it will provide tools to change behaviours and promote a movement toward a more sustainable industry. 📹 Human vs. AI: VideoWeek held a panel on the future of video media buying and the growing application of AI. Paul Briggs from Silverpush emphasised that AI is valuable for laborious tasks but human intelligence is essential for ensuring brand safety. Liz Duff from Total Media agreed that AI excels in understanding creative effectiveness at scale, both pre and post-campaign, but human input is crucial for safeguarding brand suitability. Natasha Wallace from Jellyfish added that while AI is cost-efficient, brands should reinvest their savings into human-driven operations. #Cannes2024 #RetailMedia #Sustainability #AI #VideoMedia #MarketingInnovation Victoria Usher, Matthew Usher, Kirsty Langan, Delyth Hughes, Naomi Schilling, Naomi Whittome, Geneviève Benoit, Christian Northwood, Kishan Mistry, Noémie de Villoutreys, Alice Howey, Lauren Jones, Luke Bohanan

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Hello, visionaries of the digital frontier! 🌟 Are you ready to conquer the ever-evolving landscape of the digital world by staying informed about industry shifts and consumer behavior? Look no further, because Strativaria is your guiding light, helping you navigate change with confidence and insight. 📈 **Spotlight on Trends**: In the dynamic realm of business, staying ahead means staying attuned to industry trends. Strativaria specializes in ongoing monitoring of industry shifts, ensuring that you're well-informed about emerging trends, competitive dynamics, and evolving consumer preferences. With us, you won't just adapt to change – you'll harness it for success. 🕵♀ **Understanding the Audience**: The heartbeat of any brand is its audience. Our team at Strativaria is dedicated to deciphering consumer behavior and preferences. By analyzing patterns, sentiments, and interactions, we'll empower you to tailor your strategies to resonate with your audience on a deeper level. 📊 **Data-Driven Brilliance**: At Strativaria, data isn't just collected; it's transformed into actionable brilliance. We'll collaborate with you to translate insights into strategies that drive results. By staying ahead of industry shifts and understanding consumer behavior, you'll have the tools to adapt, innovate, and lead in a rapidly changing digital landscape. 🌐 Ready to embark on a journey of insight-driven success? Visit www.strativaria.com and explore a realm of resources, success stories, and case studies that will inspire you to harness the power of ongoing industry monitoring and consumer insights. 🚀 At Strativaria, we believe that foresight is the cornerstone of digital supremacy. Join us in uncovering industry shifts, understanding consumers, and shaping a future where your brand leads the way. 🔍 Your brand's journey to informed success starts here. Let's stay ahead of the game together at Strativaria! #StayInformed #ConsumerInsights #Strativaria #IndustryMonitoring #DataDrivenSuccess #DigitalMastery

CONTENT | The fundamentals are key. As we enter 2024, it's time to get back to basics, keep things simple, and not get distracted by the new and shiny. At our recent "Global Conversations - New Year's Revolution" event, speaker Lex Bradshaw-Zanger from L'Oréal stated that we need to "get back to the art and the science. The art being creativity, insight, emotion, experience, excitement and heart." Nicola Nimmo, Managing Director at MBAstack, wrote up an insightful review of the event, urging all marketing leaders to adopt this "timely New Year's resolution" to "go back and look at the fundamentals, keep things simple and keep the bigger context in mind." Read Nicola's full event review here to reflect on what revolutionary changes you can make this year - https://lnkd.in/eeEGcxQC #MarketingFundamentals #SimplifyAndFocus

We are always on the lookout for bright minds and passionate individuals, and we are excited to welcome Zach Weston, our newest member of #TeamTurchette. Zach joins us with several years of experience in event marketing for leading companies in the field of artificial intelligence (AI), healthcare, IT, and logistics. It’s moments like these that remind us of the importance of growth, both as a company and for our team members. We’re grateful for the trust and commitment each individual shows every day. #EmployeeSpotlight #NewHire #NJAdAgency #Turchette #PublicRelations #BrandDifferentiation #DigitalMarketing #Advertising #Branding #MarketingStrategy #BrandIdentity #PRlife #BrandAwareness #PRtips #BrandStory #MediaRelations #BrandBuilding #PRagency #BrandStrategy #BrandLoyalty #DigitalPR #MarketingAgency #BrandVoice #IntegratedMarketing #AgencyLife #TurchetteDelivers #ResultsDriven #WeDontDoOrdinary

How awesome is this speaker promo poster? 😆🗽 Even better is the topic we will speak on "How to Drive Growth & Social Impact via Diversity" tomorrow at #ASE2023. Join me alongside Sarah Dayes from Acceleration Partners and moderated by Dennis Tze with Sertify. We will share how investing in and growing authentic DEI programs can result in brand lift and drive performance marketing. #MarketersForGood #AffiliateSummitEast #DoGoodPoints #DEI #CauseMarketing

Much is talked about the importance of marketing transformation. So Luxid decided to get under the hood of just what it takes for ordinary companies to outperform their competitors in marketing transformation. We analysed the activities of over 70 companies from the past 10 years – all Luxid clients across different sectors and with varying tech stacks. We found that data was the most important factor in marketing transformation – with companies winning in transformation 2.5 times more likely to score in this category. The second most important category in driving transformation was leadership, followed by technology, team, know-how and lastly, processes. And, there were two individual characteristics that had the biggest differences in favour of the winners. First, was a programme leader with previous experience with similar initiatives. Second was access to and utilisation of centralised data. The winners in transformation were 17 times more likely to have these two characteristics. To read Henrik Lagercrantz’s blog on the full findings of Luxid’s research, click here https://hubs.ly/Q02qSwCz0. And you can watch Luxid and Outokumpu’s presentation on marketing transformation at Martechopia here. #data #datadrivenmarketing #marketingtransformation #b2bmarketing #businessgrowth

Get ready for an electrifying experience like no other! 🚀 We're thrilled to extend an exclusive invitation to you for the upcoming event of the year: the #GROWTH Summit on September 14th at the breathtaking SECOND Floor NYC! 🗽 This is not your ordinary event – it's an invite-only, high-octane gathering designed for the marketing maestros, product pioneers, and customer experience champions of consumer brands! 💥 At #GROWTH Summit, we're diving deep into the future of customer engagement, and the lineup of topics will leave you absolutely buzzing: 🌟 Multichannel Marketing and Engagement Best Practices 🌟 Cutting-Edge AI & Data-first Strategies 🌟 User Acquisition with a Personalization-first Twist 🌟 Unleashing the Power of Mobile Marketing for Monetization & Engagement 🌟 Mastering Customer Onboarding & Retention Strategies But hold onto your hats because we've got an A-list roster of speakers that will blow your mind! 🤩 We're talking about industry titans from Forrester, McAfee, Discover Financial, Publishers Clearing House, Poshmark, Resort Pass, Customers Bank, Misfits Market, and more! The agenda is being meticulously crafted to guarantee unparalleled networking opportunities and peer-driven insights. 🤝🧠 Stay tuned for the official agenda release in the coming weeks – it's going to be EPIC! We're not kidding when we say this event will be in high demand, and we don't want you to miss out on this adrenaline-packed experience. So, without further ado, register your interest now to secure your spot at the #GROWTH Summit! 🎉🎉🎉 Get ready for a day of inspiration, innovation, and electrifying discussions that will fuel your passion for growth like never before. 🚀💡 See you at the #GROWTH Summit on September 14th – it's going to be LEGENDARY! 🌟🔥 #DontMissOut Register here:- https://lnkd.in/gc5fn5UA

https://lnkd.in/dF4Dm97d 👋 Carmella's Journey as an #ONPASSIVE Brand Ambassador Towards 2024 Hey there, LinkedIn and YouTubers family! I'm Carmela Schwartz, your guide in the ever-evolving world of digital innovation. Here's a glimpse into my journey with #ONPASSIVE: 🗓️ Started with a Post: I took the first step three years ago with a simple LinkedIn post. Since then, sharing insights, crafting videos, and demystifying complex digital concepts has been an exhilarating ride. 🚀 Mission: As an ONPASSIVE ambassador, I aim to usher you into a digital era of groundbreaking AI-driven solutions. 🤖 AI Magic: Imagine a digital marketing platform powered by AI, thinking and strategizing for you. That's the ONPASSIVE experience – a blend of innovation and practicality. 🌍 Explore ONPASSIVE: For a deeper dive, visit www.onpassive.com. It's a treasure trove of innovative solutions waiting for you! 🔎 Join Our Community: Be part of a forward-thinking group making waves in AI and digital marketing. Subscribe, share your vision for AI in marketing, and let's innovate together! Thank you for your support and engagement. Together, let's shape a brighter, AI-powered future! https://lnkd.in/dhUc5wsK 😍https://lnkd.in/dHy25t9V 📌 Related Hashtags: #ONPASSIVE #DigitalRevolution #BrandAmbassador #AIInnovation #MarketingStrategy #DigitalMarketing #TechTrends #InnovationLeadership #AICommunity #FutureOfMarketing #TechCommunity #ArtificialIntelligence #BusinessSolutions #DigitalTransformation #TechInsights