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How do you make your advertising more trusted and effective?   We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa   With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar   Do get in touch to discuss a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk

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