How do you make your advertising more trusted and effective? We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar Do get in touch to discuss a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk
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Want to learn more about how to make every ad a sustainable ad? Or what will creative excellence awards like Cannes Lions look like by 2030? Take a look at Matt Bourn, our Communications Director and co-author of Sustainable Advertising, share his insights in Toast's 'Is Advertising Toast' series! Watch the full interview here: https://lnkd.in/emTuRmcr
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We are delighted to have teamed up with Marketing Week for the second annual Talent Trailblazer Award! The free-to-enter award spotlights companies whose initiatives and projects have helped attract talent to the industry, opening doors for those who might not have considered it an option. Judges include Ash Schofield from giffgaff, Sarah Skinner from Grace Blue Partnership, Ewen MacPherson from Havas, Richie B. from Hearst UK and our very own Commercial Director & Inclusion Lead, Sharon Lloyd Barnes. Entries are open until July 19 - you can make your entry here: https://bit.ly/4cJBb43
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Congratulations to Lisa Nandy MP on her appointment as Secretary of State for the Department for Culture, Media and Sport. "We look forward to working with the Secretary of State to help achieve the new government’s priorities, including increased investment in the creative industries in the regions and greater support for creative education and skills which are critical to our industry’s success,” says our Policy and Government Affairs Director Lisa Hayley-Jones. We also welcome the appointment of Jonathan Reynolds MP as Secretary of State in the Department for Business and Trade. The advertising industry is proud to be a driver of growth across the nations and regions of the UK, as well as an international success story through our service exports. Read more here: https://lnkd.in/esQDPbrJ
AA Responds to Business and Culture Secretary Appointments - Advertising Association
https://adassoc.org.uk
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Want to know more about the hits and misses of political advertising? Our former Public Affairs Director, Sue Eustace MBE, and historian and ex-adman, Jim Ring, who is co-authoring the AA’s history with Sue, have written an insightful article about the difference between political advertising campaigns in the UK and US. Read the article here: https://lnkd.in/ev-ryfnx
Bulls-Eyes and Blanks: the Hits and Misses of Political Advertising - Advertising Association
https://adassoc.org.uk
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In this week’s #AdMatters… Congratulations to Sir Keir Starmer and the Labour team on forming the next government. We've issued a statement on behalf of our members, which you can read here: https://lnkd.in/e5RPZCxw We’re reaching out to our new representatives in Westminster to outline how our industry can support their ambitions and what the government can do to further unlock our industry's potential. Next week, we’ll be hosting a very special post-General Election wash-up breakfast event for members with broadcaster and journalist, Steve Richards, sharing what it all means and what happens next. And finally, as life goes on within adland, we’re absolutely delighted to welcome Bauer Media Group as our latest Front Foot member. Our Ad in the A is our ‘What’s the deal with political advertising’ campaign with Media Smart UK, by Pearl & Dean. Read the full newsletter here: https://lnkd.in/ezSh8UDP
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A useful round-up of perspectives from the industry on the General Election result. Read our reaction in full via The Drum 👇
The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising
UK marketing industry reacts to landslide Labour election victory
thedrum.com
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Our CEO Stephen Woodford has congratulated the Labour leader Sir Keir Starmer and his team on the General Election result. "As one of the UK’s top growth industries and service exporters, we look forward to working with the Prime Minister and his Cabinet to help deliver sustainable growth across the UK’s nations and regions." Read the AA's statement in full ➡ https://lnkd.in/e5RPZCxw
AA Responds to 2024 General Election Result - Advertising Association
https://adassoc.org.uk
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We are delighted to have teamed up with Marketing Week for the second annual Talent Trailblazer Award! The free-to-enter award spotlights companies whose initiatives and projects have helped attract talent to the industry, opening doors for those who might not have considered it an option. Entries are open until July 19 - you can make your entry here: https://bit.ly/4cJBb43
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🗳 Just one day to go until the UK goes to the polls. Why does media literacy matter more than ever in this election year? Thanks to CIM | The Chartered Institute of Marketing for highlighting our campaign with Media Smart UK, which helps voters understand the rules around advertising by political parties. Find out more via Rachel Barber-Mack's blog post: https://lnkd.in/egHHmTJc
Why Media Literacy Matters In This Election Year | CIM Content hub
cim.co.uk
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