We are delighted to have teamed up with Marketing Week for the second annual Talent Trailblazer Award! The free-to-enter award spotlights companies whose initiatives and projects have helped attract talent to the industry, opening doors for those who might not have considered it an option. Judges include Ash Schofield from giffgaff, Sarah Skinner from Grace Blue Partnership, Ewen MacPherson from Havas, Richie B. from Hearst UK and our very own Commercial Director & Inclusion Lead, Sharon Lloyd Barnes. Entries are open until July 19 - you can make your entry here: https://bit.ly/4cJBb43
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ADVERTISING WEEK EUROPE is coming up! In ten days time the Advertising Week team will be opening up at 180 Studios with 100 sessions over 3 days in London. As ever The Marketing Society is delighted to be a partner (and as ever there are special benefits for The Marketing Society members ). I know how much work the team and the advisory council have put into this and I’m looking forward to being there. There’s a host of highlights to look forward to. Best of luck to those nominated for ‘The Future is Female’ Awards too. There’s a huge range of sessions from practical tips, to personal perspectives - it’s great to see that Javier Meza and Jane Stiller will be speaking and rather fun that Take That will be there😀 ——— I’m particularly looking forward to a punchy panel sharing stories of ‘The Connected CMO’ - it’s a discussion on the value of a connected C-suite. When we know many brands struggle to breakthrough ‘the sea of sameness’, this session will showcase and explore how to carve out a unique space in their market - delving into customer-centric approaches, building strong relationships with agencies and partners and the roles of data and tech and creativity. There’s a lot to cover. We’ll hear tangible tips and some real-life brand stories from: ⭐️Rachel Swift Chief Customer Officer at Tesco Mobile, ⭐️Jessica Myers, CMO at The Very Group, ⭐️Bart Michels Exec Board Director at MSQ (my old boss from Coke days) and ⭐️Rebecca Dibb-Simkin, CMPO at Octopus Energy. ——— Join us. Four super-smart marketing leaders with strong experience - and strong, helpful points of view on what has been effective for them and brands they’ve worked with. The challenge for me will be making sure we share as much as possible in our short, sharp and hopefully super-stimulating session. If you’re at Advertising Week London this year do let me know… and please do mark ✅Thursday 16th at 2.30 ✅ in your diary to join us for a great conversation for those interested in effective marketing leadership, what’s on the minds of CMOs and how to do things differently - and with impact. #inspiration #leadership #marketing
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Are you under 25? Are you a marketer? The first ever 25 under 25 marketing awards are coming!!! Nominations begin November 15. Get ready, because we are doing something never seen in our industry before, we’re recognizing game changers and elevating careers. Stay tuned! #25under25 #marketingawards #marketing #goodmarketing #goodmarketingmagazine
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Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape. Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period. He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola. Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy
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During the presentation, the speakers taught us how to deliver a successful client pitch and discussed their observations on marketing trends and future predictions. I liked hearing their insight and their experience in the field. #WeAreWestminster #DigitalMarketing #MCSaatchi
We recently hosted an insightful guest lecture from M&C Saatchi London on digital marketing👀📈 🗣️Managing Partner Amanda Kiddle and Digital Strategy Lead Rob Hyde from M&C Saatchi UK's Global and Social Issues division spoke to 80 postgraduates about the key services they provide, the most pertinent digital trends in 2024 and the need for the ability to adapt within the digital landscape! 🌟Dr Richard Berry, Head of the School of Management and Marketing at Westminster Business School, said: “This is a good example of employability-led learning we deliver at the School of Management and Marketing. By inviting senior digital marketing and communications practitioners, we enhance the practical focus of the sessions to ensure that our students benefit from purposeful engagement with the industry.” 🎓Maria Bortnovskaya organised the event as part of her Social Media and Content Marketing module for Digital Marketing Management MSc. 🔗You can read more here: https://ow.ly/LWqY50QR7Hj #MCSaatchi #DigitalMarketing #WeAreWestminster
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Just wrapped up judging the Best PR Campaign at this year's B&T Awards. It wasn't an easy feat – there were some outstanding narratives and press results. Congratulations to everyone who entered. Here are some key takeaways: 🏁 Creativity doesn't need deep pockets. Bigger spends don't necessarily equal bigger results. 🏁 Take the time to thoroughly understand your client's brief. Do not rush this foundational step. 🏁 Don't overcomplicate the strategy by reading beyond the insights. Trust the data. 🏁 Always have your ear to the ground. When you find a link between a trending topic and your client – jump on it. 🏁 PR is multifaceted. Use an integrated approach and tell your story from every angle. Looking forward to the Awards Night on November 24th! #bandt #bandtawards2023
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🎙️ Just wrapped up an inspiring webinar on the Cannes Lions roundup! 🏆🌟 The insights shared were truly eye-opening, and I'm excited to share some of the key takeaways with you all: 🔹 Creativity Unleashed: The event emphasized the limitless potential of creativity in driving impactful campaigns. From innovative storytelling to cutting-edge technology, the Cannes Lions showcased the power of pushing boundaries. 🔹 Purpose-Driven Marketing: A recurring theme was the importance of purpose-driven marketing. Brands that authentically align with meaningful causes are connecting on a deeper level with consumers, making a positive impact while driving business success. 🔹 Diverse Perspectives: The discussions highlighted the significance of diverse voices in advertising. Inclusion not only strengthens campaigns but also reflects the richness of our global society. 🔹 Data's Role: Data-driven insights were spotlighted as a driving force behind successful campaigns. The ability to harness data to tailor messages and measure impact is a game-changer in the marketing landscape. I'm grateful for the opportunity to learn from industry leaders and excited to implement these insights in our upcoming projects. Let's continue to innovate, collaborate, and drive positive change through our creative endeavors! 🚀🌍 #CannesLions #MarketingInnovation #CreativityMatters
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Creative Leader | ECD | AdAge In-House Agency of the Year | Campaign 40 over 40 | 2x Best Places to Work
Want to know the secret to winning awards? Well first, you need to do great work. But that’s no secret. The real trick is having strong PR to let the world know we did that work. With the exception of a superbowl spot or two, we probably haven’t seen a single bit of award-winning work out in the wild. We see it in our feeds, shared by the agencies and people and trade magazines and awards shows we follow. And by the way, that’s the first place most of the judges see it too. We never saw Leon the allegedly dead lizard live. We didn’t take the unfiltered history tour at the British museum (we were at the Harry Potter show). And even if we live in New York, we never saw the ubiquitous fearless girl because we work on Madison Avenue and not Wall Street. And PR doesn’t just lead to shiny objects. It attracts clients and talent. We are in the business of selling other people’s products, but the most successful agencies are the ones who also know how to sell themselves. I’m not trying to undermine the value of doing great work. To win awards, the work has to be great. And even if we take awards out of the equation, we should make our work great because we love advertising, we want to do right by our clients, and we take pride in what we do. But if we want to build more successful teams and agencies, the PR has to be just as great. #advertising #awards #leadership
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Anyone who has had a conversation with Matt Scheckner knows you need to be ready to expect the unexpected. So when he was lovely enough to invite me to speak as his guest on his 'Great Minds' show, I did take the precaution of asking what the format/questions would be in advance - he said (I paraphrase) 'nah, let's just chat.' And we did. He'd done his research into almost everything I'd done and we talked about a LOT together including: ✅Placemaking ✅Pacesetting (we talked about my book Superfast: Lead at Speed and the insights around long-term leadership in a radically fast paced world) ✅The role of marketing leadership in business ✅Building an international community of changemakers For those who don't know Matt, he's the Global CEO of the incredible series of Advertising Week conferences. The Marketing Society is a proud partner, supporting Advertising Week particularly with our communities based in London and in New York. I was part of the Advisory Council for the Europe event this morning as some of the plans for the London event were revealed by Ruth Mortimer; it's going to be an interactive, fascinating and dynamic experience this year.💫 SAVE THE DATE ⭐️ Advertising Week Europe: 14-16 May, 180 Strand, London ⭐️ (New York details coming soon) And if you'd like to listen to Matt and I in a wide reaching conversation, it’s in all your normal podcast places, and here’s a link to help. https://lnkd.in/eK5kprFi. If you’ve listened, or do listen, please let me know your thoughts! And look forward to seeing lots of people at Advertising Week Europe and New York this year. #conversations #community #marketing #LordMatt
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Good work Dana! MESH's Experience Metric Score is a brilliant way for brands within a category to compare how consumers' experiences with their brands varies, and how different communication channels contribute to an overall effect; brand by brand.
Fantastic session in The Boardroom at New York AdWeek with Matt Scheckner, Chairman Advertising Week, speaking to our very own Dana DiGregorio, Global Managing Director MESH Experience on Embracing Experience Metrics for Marketing Success! As the marketing landscape evolves, it's time to challenge the traditional metrics. Dana illustrated her points building on work presented at IPA (Institute of Practitioners in Advertising) EffWorks Global on Owned Channels last week, where new approaches, that encompass measuring every paid, owned and earned channel, were unveiled, including an Experience Impact Score. Tonight Dana will be at The Future is Female Awards, having been a judge for these important honors. We hope to see you in New York. #AWNewYork #IPAEffWorks
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So glad we get to be involved for a second year running!