Advertising Association’s Post

I am in my final semester of my M.S. in Digital Marketing and Design degree at Aurora University and this semester I was faced with a daunting task — “create a cohesive, in-depth marketing portfolio and resume that you can use to market yourself”. I couldn't help but wonder, how do I  build a portfolio when I am just taking my first steps into a brand new career? How do I showcase my passion and skills when I'm still finding my path in life? And right now, I am not just a graduate student. I have been juggling my education, internships, and small marketing projects all while raising two great kids, who often make appearances on Zoom sessions or decide to tell you a story about a monster truck on a business call. Here I am, staying at home and enriching the lives of my family members while relentlessly pursuing a career that I love. So, I set out to craft a brand story on my marketing portfolio that resonates with the dreamers and doers of our community. I wanted to let everyone know that, like them, I am starting my marketing journey at “the trailhead”. I might be new to this path, but I am ready to ascend those marketing mountains alongside the underdogs, the mom-and-pop shops, and the business owners who are doing it all for their families. My hope is that this message echoes throughout my marketing portfolio — a testament to my dedication to supporting and empowering small businesses. I believe that by joining forces we can move mountains, overcome challenges, and build something truly extraordinary. I am thrilled to showcase the final result of this journey. My portfolio was built from two years of waking up before the kids and staying up late long after their asleep. It’s a story of giving up my weekends with my family for writing papers, designing projects, and responding to discussion posts. It’s a breakdown of the hard work, passion, and a deep-rooted belief in the potential of every small business out there. I hope that you will visit my portfolio and embark on this adventure with me! Let’s talk brand strategy while flipping pancakes for our kids. Or dive into the data on your social media platforms as we simultaneously move that dentist appointment to next week. Most importantly, let's forge new paths, create impactful campaigns, and write success stories together. I look forward to sharing this next chapter with you. #marketingportfolio #digitalmarketingstrategist #smallbusinessmarketing

Do you have a marketing team that you're proud of? Then don't miss out on recognising your hard work in the 2024 Engage Awards 🏆 This category allows organisations to share how their team's collaborative approach to marketing has helped transform performance. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation. Enter Now > https://bit.ly/3TO1A94

Are you under 25? Are you a marketer? The first ever 25 under 25 marketing awards are coming!!! Nominations begin November 15. Get ready, because we are doing something never seen in our industry before, we’re recognizing game changers and elevating careers. Stay tuned! #25under25 #marketingawards #marketing #goodmarketing #goodmarketingmagazine

The Gathering Summit doesn't trifle with the superficial or insignificant. Rather, we ask the brightest minds in various industries to share how they've solved the biggest problems. Past attendees have told me these are some of their biggest takeaways from previous years: - I learned how I can better elevate the role of branding and marketing within my organization. - It helped me rethink how I spend our discretionary dollars. - It convinced me of Marketer’s increasingly important role in improving internal engagement. - I saw ways to better organize my teams and reimagine various roles and responsibilities. - There were so many amazing examples of nontraditional go-to-market strategies. - I learned how the world’s best brands think about advertising and marketing effectiveness. Join us this October for these type of learnings and more: www.CultGathering.com

Very useful top tips when considering marketing, understanding exactly what you would like to achieve, what content you may release online communicating based on your objectives and then understanding if you met your desired outcome or if adaption of your strategy is required. Create a plan for your marketing makes delivery more smooth when you have an understanding from start to finish. Paton Media Business Gateway Business Gateway West Lothian Business Gateway Inverclyde

💫 This week, we were part of the “Talent Day Media + IT” which attracted more than 500 students and allowed them to get to know Deep Media as well as more than 30 other companies in and around Hamburg. 🎓 During the day, we welcomed a total of 19 high school students in our Hamburg office. Since Deep Media values knowledge and education, we were happy to support young people in their professional orientation! This day enabled the participants to get an impression of our company and the marketing industry overall within a short amount of time. 📝 Over the course of the day, we shared insights about our company and our work, some of our dual students and trainees talked about their educational experiences and we introduced the participants to relevant digital marketing basics. 💪🏼 After having gained some theoretical knowledge, the participants were later able to work on a small marketing task themselves: developing an employer branding campaign which they presented to us afterwards. By doing so, they gained even deeper insights into the topics of marketing, media and our daily work. Everyone mastered the task very well and enjoyed working on it. 💡 This experience and the conversations we had allowed for us to get a better understanding of the participants as well: We were able to get valuable insights on their perspectives and needs, so in the future we will be even better prepared when encountering students and young professionals in recruiting settings.     #deepmedia #digitalmarketing #talentday #media #hamburg #youngtalents

ADVERTISING WEEK EUROPE is coming up! In ten days time the Advertising Week team will be opening up at 180 Studios with 100 sessions over 3 days in London. As ever The Marketing Society is delighted to be a partner (and as ever there are special benefits for The Marketing Society members ). I know how much work the team and the advisory council have put into this and I’m looking forward to being there. There’s a host of highlights to look forward to. Best of luck to those nominated for ‘The Future is Female’ Awards too. There’s a huge range of sessions from practical tips, to personal perspectives - it’s great to see that Javier Meza and Jane Stiller will be speaking and rather fun that Take That will be there😀 ——— I’m particularly looking forward to a punchy panel sharing stories of ‘The Connected CMO’ - it’s a discussion on the value of a connected C-suite. When we know many brands struggle to breakthrough ‘the sea of sameness’, this session will showcase and explore how to carve out a unique space in their market - delving into customer-centric approaches, building strong relationships with agencies and partners and the roles of data and tech and creativity. There’s a lot to cover. We’ll hear tangible tips and some real-life brand stories from: ⭐️Rachel Swift Chief Customer Officer at Tesco Mobile, ⭐️Jessica Myers, CMO at The Very Group, ⭐️Bart Michels Exec Board Director at MSQ (my old boss from Coke days) and ⭐️Rebecca Dibb-Simkin, CMPO at Octopus Energy. ——— Join us. Four super-smart marketing leaders with strong experience - and strong, helpful points of view on what has been effective for them and brands they’ve worked with. The challenge for me will be making sure we share as much as possible in our short, sharp and hopefully super-stimulating session. If you’re at Advertising Week London this year do let me know… and please do mark ✅Thursday 16th at 2.30 ✅ in your diary to join us for a great conversation for those interested in effective marketing leadership, what’s on the minds of CMOs and how to do things differently - and with impact. #inspiration #leadership #marketing

Last year And Marketing was a finalist for a record-breaking four awards! Entering awards is a brilliant way to get away from the office and meet local businesses whilst strengthening your brand image. Awards typically happen throughout the year, with the majority in Q4. Now is your time to plant the seeds for winning some awards in 2024. It is time to shout from the rooftops all the great things you are doing within your industry. It is a great idea to map out when your relevant awards are held, find out which awards you qualify for, or what you need to do in order to win them! Then you need to spend time on the entry. Remember, it is not always about the winning. It is a great exercise to showcase your business, build trust and gain some external PR.

Have you seen #PRWeek's best places to work? See these leading workplaces that are invested in their employees success, personal growth and learning opportunities. Subscribe now to see the full list: https://brnw.ch/21wHpB3 #PRIndustry; #PRWeekAwards #BestPlacesToWork; #PR; #publicrelations; #marketing; #communication; #reputationmanagement; #brandmanagement; #crisiscommunication; #mediarelations; #influencermarketing; #socialmediamarketing; #contentmarketing; #digitalmarketing; #marketingstrategy; #prweek

During the presentation, the speakers taught us how to deliver a successful client pitch and discussed their observations on marketing trends and future predictions. I liked hearing their insight and their experience in the field. #WeAreWestminster #DigitalMarketing #MCSaatchi