Advertising Association’s Post

Regardless of what your politics are, should President Biden not run for re-election and someone other than VP Harris is nominated, it could have an effect benefitting the broadcast industry. By law, broadcasters must give the lowest rate to federal candidates. That does not apply to PACs. Any nominee just joining the race won't have a massive campaign fund to start with and their donors will be limited by campaign finance laws. That means the PACs will have to support the nominee with direct ad buys at very high ad rates. While the broadcasting industry usually does very well during election cycles, if the Democrats want an as-yet-unnamed candidate to win, they will have to spend more than ever. Of course this doesn't affect non-commercial stations which, by law, cannot accept political advertising. So, if you want to escape from the political ads as we approach the November election, you can find a refuge in the non-commercial stations like WCSG 91.3.

Anyone who isn’t thinking on multiple channels and layers of communicating is losing. Press releases: overused. Traditional TV buys have been a waste padding consultants pockets for decades. Direct mail (and please don’t get me started on the churn and burn digital equivalent) all have to be re-imagined. Go viral, great podcast, tik tok your absence on switch is showing. Can’t be everywhere, can’t please everyone. One thing is certain: the more varied the delivery system, especially as we Increasingly communicate in various languages, the more important coherent and consistent messaging must be. And it’s okay if you don’t understand how it’s done, there are people like Will and his colleagues who do, so just like we make room for the experts in legal, fiscal, policy, and human impacts of work, so too we must make room for people who have been one step ahead of the changing communications landscape — it’s not the 70s, 90s, or even pre-pandemic teens — and like change is the only constant.

#Politics is slowly taking a turn to direct access. The old guard methods cant see the writing on the wall. Staying relevant is going to require adding significant value or they will lose their gate keeping revenue generation capabilities. Prime time news viewing is down. Network stations like NBCUniversal, CBS, & ABC News viewership is down. Newspaper readership is down. Post Card response rates are down. Political ads will have a problem. It's a marketing problem that candidates like Jeff Jackson understand very well. Using social media to bypass the gatekeepers for direct, inexpensive, rapid access to their audience. This changes everything - the amount of money necessary to win an election, who you need on staff, and the way you campaign.

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Big news in the world of political advertising! This week, Broadsheet Communications client AdImpact released its annual Political Projections report, which predicts record-breaking spending for the 2023-2024 election cycle. Get all the details in Bloomberg News! #BroadsheetPR #PoliticalProjections #Election2024

As we enter into 4Q, and look to prepare for the coming year, 2024 Political Ad spending expectations are already making waves. It is anticipated that $7 billion of the expected $10 billion record total will go toward TV Ad spending specifically.

Big news in the world of political advertising! This week, Broadsheet Communications client AdImpact released its annual Political Projections report, which predicts record-breaking spending for the 2023-2024 election cycle. Get all the details in Bloomberg News! #BroadsheetPR #PoliticalProjections #Election2024

This election year, move beyond just reaching a broad audience. Opt for Strategus Political CTV to specifically target and engage real voters who will impact your campaign’s success. 📺🇺🇸 Our blend of sophisticated CTV strategies and data-driven insights from partners like L2, Inc. ensures your message resonates with the right voters. From rapid deployment to meticulous ad compliance, we've got every aspect covered. Ready to learn more? Click the link and fill out a form to connect with our team → https://bit.ly/3vvdTyz #PoliticalAdvertising #CTV #OTT #Strategus #ElectionYear

This election year, move beyond just reaching a broad audience. Opt for Strategus Political CTV to specifically target and engage real voters who will impact your campaign’s success. 📺🇺🇸 Our blend of sophisticated CTV strategies and data-driven insights from partners like L2, Inc. ensures your message resonates with the right voters. From rapid deployment to meticulous ad compliance, we've got every aspect covered. Ready to learn more? Click the link and fill out a form to connect with our team → https://bit.ly/48SWBtI #PoliticalAdvertising #CTV #OTT #Strategus #ElectionYear

Make sure you invest your campaigns $$$'s in the most "trusted" source (of all mediums tested*) when it comes to learning about candidates for public office. LOCAL NEWSPAPERS! On a 10-point scale (with 10 being the “highest”), local newspapers are rated a 7.38, higher than TV stations (6.45), radio (5.58), political mailings (4.63) or social media platforms (2.65). *2022 NNA.