Advertising Association’s Post

This is obscene. The adverts themselves will be the usual cocktail of well coiffured personality / new day for America pieces and pointed attack adverts. Much of it will be misleading and un-true, which will take time to identify and fact-check, with some inaccurate information lingering for years to come. The expenditure itself will end up making people like Bloomberg, Murdoch, Cox and Newhouse even richer than they already are, while the messages that are spewed out of the political machine will confuse and obfuscate communities accross the country. And of course once that confusion starts in the USA, it gets exported to other countries. I give you for example the Trumpian marches experienced in Australia and New Zealand in recent years. So brace for impact! Something is coming our way! Meanwhile back in the US, all this money only gets 62.8% of voting age people to vote. (Ref. Pew Centre) That’s a pretty in-effective flavour of democracy. (For the Aussie readers, in comparison the 2019 election in Australia cost under $400.0m. This was for the AEC carrying out the election and the public funds that are provided to political parties (about $70.0m) (Ref. APH paper by Damon Muller, May 2022). I’m not suggesting that the Australian flavour of democracy is necessarily better, just a lot smaller!) https://lnkd.in/g3ib-thY

Presidential Debates Begin Today, But Political Ads Have Been Here For Months. #Advertising #Marketing #Media #NevadaMediaConsultants #SocialMedia #PublicRelations #LasVegas #Nevada #NMC #DigitalMarketing #MediaBuying #Bold #Different

📢 News you need to know! 🚀 According to a recent report, 2024 will break records with the highest political ad spend ever! 📈🗳️ Check out this article to stay ahead of the game in the world of political advertising. 🌐💼 Let's stay informed and ready for what's to come! 📚💪 #Politics #AdvertisingTrends #2024Elections #MarketingInsights

Rep. Kate C. Farrar (D-West Hartford) is proposing that the state of Connecticut use at least 50% of its government advertising budget–upwards of $5 million–with local news outlets. "Farrar told CT Examiner that it’s critical that the state do its part to help media outlets, especially smaller ones, which she called sacred to a democracy." Read more at The Connecticut Examiner: https://lnkd.in/gZp_J7PY #Connecticut #LocalNews #Journalism #Advertising #Revenue #PublicPolicy #RebuildLocalNews

Want to know about Truth in Politics? Commercial ads are subject to rules that require them to be truthful and not misleading. Political campaigns don’t have to adhere to the same rules. At the moment, making false statements about a candidate’s character is illegal, whether you do it in print or online. For more, take a look at our new 10-point guide on political advertising: https://bit.ly/4a0DVYY

With faith in politics at an all-time low and the stakes at an election year all-time high, what advice can marketers give politicians to help them try to get the public back on side? Chris’s answer? “Don’t be a dick”. Our Head of Strategy explores the role of marketers in this crucial time in politics in his latest article for The Drum – check it out here! 👇 https://lnkd.in/dYCj-QAw #marketing #digitalmarketing #strategicmarketing

Kevin Gephart gives tips on how to capture your share of this year's political advertising dollars. https://lnkd.in/gDb7cQfC #billboardinsider #outofhomeadvertising #kevingephart #politicaladvertising

Don't let the "It depends" takeaway stop you from looking closely at this American Political Science Review journal article on political ads. Swayable tested 617 ads produced by 51 campaigns and tested with over 500,000 respondents and there are a lot of fascinating insights here on what persuades voters. I had the good fortune to work last year w/ James Slezak last year and what can be done here in real time to test these ads is absolutely reshaping the landscape because "what works" is shifting just as rapidly from campaign to campaign. https://lnkd.in/guhTfXn4

REAL CLEAR POLITICS TARGETED BY LEFTIST CENSOR FOR SHOWING ALL SIDES by David DesRosiers Article excerpts: "Our country is healthier when citizens and policymakers have the capacity to think outside of their political tribe. This helps public debate become a bit more rational. A bit less heated. And much more constructive."   "I always thought our business model was the cure to polarization and hyper-partisanship.  Instead, as it turns out, viewpoint diversity has become a cause for being blacklisted in advertising markets. The concept of so-called 'disinformation' has been weaponized as a means of censoring news outlets—including RealClearPolitics."      "Global Disinformation Index (GDI), a British NGO that advises advertisers and search engine companies — and that has been supported by the U.S. State Department — labeled RealClearPolitics as a high-risk news site for disinformation, one of the top-10 riskiest in America. All because we include voices they don’t like. That we pair such voices with those they agree with doesn’t seem to matter to them." "Designated high-risk, RCP was put on GDI’s advertising blacklist. Ad revenue has cratered by millions in recent years." 

$11 billion ad dollars will be spent on political advertising in 2024. 🔥Political ads and campaigns must cut through the noise to succeed. Read how in our latest guide: 📊 Review the ins and outs of political advertising 📜 Examine the legal framework behind it 🤔 Weigh the pros and cons Featuring exclusive insights for the upcoming election cycle from our Director of Strategy Corey Rice, our Director of Ad Ops, Brandon Pollard, and Tom Pino from Polaris: https://lnkd.in/gRKEDNkP #politicalads #politicaladvertising #campaignadvertising #politicaladvertisements #politicalagency