Advertising Association’s Post

Sounds like there are some interesting developments in the political and business landscape in the UK. The new government's focus on creating a pro-business environment is getting attention from industry leaders like Mark Read from WPP. It's also intriguing to see the call for a reassessment of digital advertising regulation by Christie Dennehy-Neil from IAB. The emphasis on education and the environment by the Design Council is a crucial aspect to consider for shaping a better future. #uk #labor

A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.

"We’d like more policies that unlock creativity, diversity and plurality and fewer policies that create rigid, rule-bound, formulaic outcomes." Speaking to Creative Salon Worldwide, our VCCP Founding Partner and Chairman Charles Vallance offers his advice to the next UK government on how to ensure the UK remains a global advertising leader. He emphasises the success and importance of the UK creative industries, particularly in advertising; advertising exports were worth £12 billion in 2023, with a 32.5% increase, demonstrating the sector's global competitiveness. With this, Charles advises the incoming government to foster conditions that sustain this success, focusing on attracting and retaining diverse talent across the UK, not simply in London. He warns against regulatory measures that could stifle creativity and agility, advocating instead for policies that encourage innovation and flexibility. Read more here: https://lnkd.in/dme7QjiF

Learn more about the Elements of Advertising category in the American Advertising Awards! Taryn Talacka

ISBA congratulates the Rt Hon Sir Keir Starmer MP and the The Labour Party on winning the General Election. As the body that represents brand owners advertising in the UK, we look forward to working with the new Government - particularly the Department of Culture, Media and Sport – to help deliver Labour’s mission of kickstarting economic growth across all of the UK’s regions and nations.   The UK’s system of self and co-regulation of advertising content and placement has proven to be a world-leading success story. We ask the Government to continue to support this. As a member of the Online Advertising Taskforce, we are committed to working with government on the Online Advertising Programme as it develops proposals for the future.   As new Ministers take office, we urge the Government to pass the Secondary Legislation required to finish the introduction of new food and drink advertising regulations. Advertisers are desperate for clarity and certainty on what products, categories and media are in or out of scope of the new regulations. Many brands are already having to plan ad campaigns without the finalised rules and guidance they need. Passing the necessary Secondary Regulations would be an easy, pro-business and pro-growth step for this incoming government to take. #advertising #advertisingregulation

The International Advertising Association (IAA), the world’s leading network of marketing and communications professionals and the global umbrella organization for the marketing and advertising industry, is celebrating a significant milestone this October – its 85th anniversary... Read More At:- https://lnkd.in/dxKPkizZ IAA UK #world #network #marketing #professional #global #umbrella #industry #milestone #anniversary #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

As 2023 wrapped up, we asked leaders from media and advertising industry associations to share their thoughts about the year, how global challenges will continue to impact businesses and what the industry should look forward to in 2024. In the second article of this two-part series, we asked industry organizations about what the media industry should look forward to, anticipated challenges, and what word should guide businesses in 2024. Here's what leaders like Digital Advertising Alliance of Canada (DAAC)'s Julie Ford had to say. https://hubs.li/Q02fPwG50 #media #advertising #2024predictions #publishing

🚨It's the last business day to get your entries in! We are 2 days out from the deadline! It's time to #WinAnADDY! 🔗 https://lnkd.in/e3mViEtb ❗Reminder! All award submissions will be entered and judged virtually! That's right, no more bags, labels or paperwork to fuss over. Instead, you will have additional upload space to supply more images of your work, as well as the opportunity to supply a video so the judges can see your work in action. 💡This local tier of the American Advertising Awards is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an American Advertising Award—recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local competition is the first step toward winning at the national level!

It was great to attend the Taylor Wessing Advertising Forum in London earlier this week. Many thanks to the organisers for putting together such an interesting programme, focusing on hot topics and future developments in advertising compliance. We were particularly interested to hear from Guy Parker, Chief Executive of Advertising Standards Authority and Jason Freeman, Director of Consumer Law at Competition and Markets Authority about enforcement priorities and future changes in regulation. Perhaps the most important update was the Digital Markets, Competition and Consumers bill (DMCC), expected to be enacted next year. This is likely to grant authority for CMA to impose fines of up to 10% global turnover for non-compliant companies. #healthcare #OTC #advertising