We can't wait to welcome you to the Festival of Marketing this October! Get ready for a day filled with 90+ speakers who will share their knowledge on effectiveness in action, navigating trends, the future marketer and delivering for customers To check out the full agenda, click here: https://ow.ly/hHE750SEjGC
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
-
http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
-
Primary
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
Updates
-
Data shows ads with LGBTQ+ representation perform the same as those without, which means brands can be inclusive just because it’s the right thing to do says Mark Ritson https://lnkd.in/eAsSwmSP
-
In an email communicating the change to current subscribers, Pret UK and Ireland managing director Clare Clough described the deal under the £30-per-month scheme as almost seeming “too good to be true” and said it had been vital in reconnecting with consumers post-pandemic and bringing in new ones https://lnkd.in/e6c7Cmmx
-
Fewer marketers naming ROI as key metric for senior stakeholders Despite a drop in its perceived important, ROI is still the metric that most marketers believe their company is judging them on https://lnkd.in/gaNK6EPk
-
Netflix beefs up team and tech to push ad service The streaming giant hopes new hires and a bespoke ad tech platform will help fuel a “multi-year trajectory” for its advertising business https://lnkd.in/eYJfNFTN
Netflix beefs up team and tech to push ad service
marketingweek.com
-
Are you a B2B marketer? Take part of this survey to help us delve into how the role of the B2B marketer is changing, and how the job is transforming https://ow.ly/gae450SFPFA
-
Consumer confidence rises to highest level in nearly three years GfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros https://lnkd.in/es2KA82n
Consumer confidence rises to highest level in nearly three years
marketingweek.com
-
By being “scrappy” and avoiding the conventional, Xbox helped Bromley FC get promoted to the Football League for the first time in its 152-year history, while tripling the number of people who downloaded Football Manager 2024 https://lnkd.in/eF6hK37s
Xbox’s marketing boss on why it has to be ‘tenacious’ to ‘fight for funds’
marketingweek.com
-
Five brands have been shortlisted for Brand of the Year at the 2024 Marketing Week Awards, with the winner to be announced in November. Congratulations to: Lucky Saint | B Corp™ Greggs McDonald's Octopus Energy Marks and Spencer See why these brands have made it to the shortlist and cast your vote here: https://lnkd.in/eQu6x54n #mwawards24
-
Pret A Manger scraps ‘too good to be true’ free coffee subscription Pret A Manger has scrapped its offer of five free coffees per day for subscribers, in favour of focusing on what it calls “value for everyone” https://lnkd.in/e6c7Cmmx
Pret A Manger scraps ‘too good to be true’ free coffee subscription
marketingweek.com