Advertising Association’s Post

The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising

We wake up this morning to a new party in power. The Labour Party has secured a landslide victory and majority in the UK General Election.. As a high-growth #martech business with substantial operations in the UK, who is leading the country and how they plan to implement change important. We’re keen to see how the industry is responding to the news 👀 The Drum has done a great job in summarising how the UK #marketing industry has reacted. Main take-aways? 👉 we welcome the “focus on pro-business environment” .. it time for a focus on #innovation and investment! 👉 IAB urges Labour to rethink the regulation around digital #advertising. 👉 ISBA is calling for clarity on food & #drink advertising regulations and appealed for clarity on HFSS introduced by the Conservatives. “The UK’s system of self-regulation of content and placement has proven to be a world-leading success story. We ask the Government to continue to support this.” 👉 advertising remains a key growth-starter, significant business opportunity and creates thousands of jobs across the country. 👉 2025 is set to be a huge year of change for food & drink businesses, with a new focus on #sustainability and helping customers make better choices for their personal health. The remainder of this year is therefore going to be vitally important to ensure smooth implementation and prepare internally for #compliance (something we’re pretty good at 💅 😊) Either way; as we enter a new political landscape, creating the conditions for responsibile, sustainable business growth remains a top priority 👏🏾 and something we can definitely get behind at hyble. For full report see below ⬇️ https://lnkd.in/ep_wgcEB

All that campaigning is finally over. So naturally, our Chief Strategy Officer, Tony Quinn, has already been discussing what a Labour landslide means for our industry and creativity with Marketing Beat. Take a read of the full thought piece via the link below. https://lnkd.in/eyb6R-CB #ThoughtLeadership #Marketing #Advertising #Election #Creativity #CreativeIndustry #Advertising

Evoking JFK, Marketing Week, the real question (irrespective of governing party) is for marketing to tell the truth, and not mislead as your other column does, about price-led inflation; then convene industry research and governance into how brands can grow and contribute to national growth through long-term value for the entire population. https://lnkd.in/g2i-9VCs

With the general election just a few days away, our CEO Tom Vaughton shared his thoughts with Bristol Creative Industries, about what we would like to see the next government focus on, to support creative businesses. You can read more and hear from other business leaders in the South West here👇 #bristolcreativeindustries #innovation #digitalskills #digitaleducation

Some early reflections on the impact of Labour’s stonking victory, shared with PRWeek UK on behalf of WA Communications … “Despite the subplots and media obsession with the rise of Reform, the fundamental truth is Labour’s landslide means Keir Starmer enters no10 with a huge electoral mandate and the ability to dominate the next Parliament - but also massive challenges and expectations to manage, not least from within his own Party. Most businesses (and their public affairs/comms advisers) should have seen this coming and prepared accordingly. This means an honest reassessment of risk and opportunities, both in terms of policy and reputation. The size of the majority means Labour will be able to enact their programme for government with limited opposition. Being able to get a hearing and make sure you have a say on the future regulatory framework affecting your business or sector, will now depend on how well you can demonstrate an understanding of what they are trying to achieve and the monkeys on their shoulders - failing public services, an anaemic economy and the urgent need to generate growth and spread the benefits (jobs, jobs, jobs) around the country. The business of politics never stops and the countdown to the next election starts today, so making a fast start will be essential. We’ve all got some fun times ahead.” What do you think? Get in touch if you’d like to discuss.

IPA (Institute of Practitioners in Advertising) Q4 '23 Bellwether report is out and the UK outlook is positive for '24 - matching what we're seeing in market. Chart below shows biggest upward revisions of marketing budgets for nearly 10 years. Link to doc. in comments.

Best of a bad bunch? It's the eve of the UK General Election. During the campaign we have been having a bit of fun (if you can call it that!) seeing how the main parties stack up on our Signal framework. Unsurprisingly, Labour is in the lead. But the real story is about how weak the main political campaigns and signals have been. For context, here's some benchmarks for overall signal scores in other categiories Burst Your Bubble has researched during the general election campaign: -Supermarket- 50 -Gaming- 62 -Quick service restaurants- 57 Labour's signal score of 32 puts it on a par with online casino and betting brands... The failure of our mainstream parties to signal fitness (quality, reliability, trust) and relevance doesn't augur well for the next parliament. #election2024 #marketing #advertising

Want some valuable insight into the UK’s marketing spend intentions and financial confidence? As IPA City Head for Newcastle and the North East, our CEO Kieron Goldsborough is well placed to comment on the latest IPA (Institute of Practitioners in Advertising) Bellwether report findings. Get the lowdown here. https://lnkd.in/egA7SbHV #marketing #advertising #media #BellwetherReport

Here’s #3 in our series analysing the #VoiceToParliament campaigns: The 'yes' Voice campaign is far outspending 'no' in online advertising, but is the message getting through? https://lnkd.in/gruwFhZb With Bec Strating Max Gromping and Simon Jackman