As we mark the launch of our new report – The Social Contribution of Advertising 2024 - see what our President, Alessandra Bellini has said in support of the new findings. Read more here https://lnkd.in/eAiSPj3C Alessandra Bellini Matt Bourn Stephen Woodford Dan Wilks Sharon Lloyd Barnes Lisa Hayley-Jones Mariella Brown Polly Devaney
About us
The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
- Website
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http://www.adassoc.org.uk
External link for Advertising Association
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1924
Locations
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Primary
16-18 Berners Street
London, W1T 3LN, GB
Employees at Advertising Association
Updates
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Calling all users of Clearcast's CopyCentral 📣 In one month, our member Clearcast will be switching over to their The Library system for all stages of clearance. This will happen over the weekend of Friday 16 - Tuesday 20 August, after which CopyCentral will permanently close down. 🤔 To make sure you’re fully prepared, check out these handy resources: https://lnkd.in/eF2gATev
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In this week’s #AdMatters… Our industry’s economic and social contribution has been in stark focus for us all at the AA this week, as a series of key moments collided. Let’s start with the King’s Speech, the first from the new Government, with 40 bills and ambitions for growth across the UK. The industry will play a significant role in achieving these goals and will be affected by various policy decisions. At the same time, we published our new report, The Social Contribution of Advertising 2024, the first of what we plan to be an annual event, collating examples of how and where our industry makes a valuable social contribution. The industry is advancing in this area, as shown by Channel 4's initiative to subtitle all ads during the 2024 Paralympics and the News Media Association's 10th anniversary achievements. And finally, if you haven’t got your entries in for our Talent Trailblazer Award with Marketing Week, today is the final day to do so: https://lnkd.in/exdaGY-E Our Ad in the A is Aldi’s ‘Has Kevin met his match?’ by McCann Manchester. Read the full newsletter here: https://lnkd.in/ejv2v3BU
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Advertising Association reposted this
Thought you had missed out? You still have the chance to enter the Campaign #AdNetZeroAwards! The final deadline is Thursday 1 August so you have two weeks to throw your hat in the ring 🥊 Enter now ➡ https://lnkd.in/eP22GR4J Google Advertising Association IPA (Institute of Practitioners in Advertising) ISBA We Are AdGreen Ad Net Zero Ad Net Zero US Ad Net Zero Europe Campaign US Campaign Asia-Pacific Campaign Türkiye Matt Bourn Sebastian Munden
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📰 Our new report on advertising's social contribution was published this week! "What you will find in our new report is a reminder that advertising is not just a tool to sell – it is a vital tool for all in society." Read more via LBBonline - Little Black Book 👇
Matt Bourn, Advertising Association's communications director on advertising's broad societal responsibility. Read here: https://hubs.la/Q02H2Qjf0
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Advertising Association reposted this
A new report from the Advertising Association and Credos - Advertising's think tank highlights that 44% think that the UK's ad sector drives positive social change. "This report is in part a celebration of the brilliant work that is already being done, bringing together some of the leading industry awards that elevate socially beneficial work. But it is also about reaffirming the industry’s commitment to work that improves society." - Alessandra Bellini Read more insights here 🔗 https://lnkd.in/eW4MJeTS Image: ITV and Veg Power's 'Eat Them To Defeat Them'
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Advertising Association reposted this
The Advertising Association today launches the new 'Social Contribution of UK Advertising 2024' report from Credos - Advertising's think tank. The new report reveals the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years (from 34% in 2021 to 44% in the first half of 2024). This is significant as the Advertising Association's recent 'Value of Trust' report shows that advertising’s social contribution is the second strongest driver of public trust in advertising, after the creative quality of the adverts themselves. The report also highlights five key areas where advertising makes a valued social contribution and how often the public experiences advertising within those areas. It curates and showcases work from many leading brands and charities that are ‘the best of the best’, as all the featured brands have won awards for their positive social contribution and demonstrate work of the highest creative quality. You can download the full report here: https://lnkd.in/eqbgqNWT
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What did the King’s Speech mean for the advertising industry? Following the speech today, here’s what Lisa Hayley-Jones, our Director of Policy & Government Affairs, had to say: “Today’s King’s Speech gives our members a clear indication of what to expect from this new Labour government. The wide-ranging legislative package of 40 Bills is designed to drive growth across the regions and nations, and support sustainable growth by encouraging investment in industry, skills and new technologies.” Areas of interest to our industry included: work around skills and the reform of the apprenticeship levy, increased powers for metro mayors, commitment to secondary legislation on HFSS advertising, and a pledge to introduce powers to regulate AI. To find out more, read our statement in full: https://lnkd.in/eHSj3idn
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Today we are delighted to be launching the new Social Contribution of UK Advertising 2024 report from Credos - Advertising's think tank - revealing a 10-percentage point increase in the number of people who believe that advertising drives positive social change. The new report includes fresh research and analysis and identifies five key areas in which advertising makes a social contribution. It then curates and showcases award-winning work of the highest creative quality in each of the five areas. Read more here: https://lnkd.in/eAiSPj3C Congratulations to George Grant and Dan Wilks for this insightful work that shines a light on the important role advertising plays in society today. Alessandra Bellini Matt Bourn Credos - Advertising's think tank Lisa Hayley-Jones Sharon Lloyd Barnes Dan Wilks George Grant Mariella Brown Stephen Woodford
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What a week we had at our Media Business Course! Check out the highlights below:
Check out all the action from the Media Business Course 2024! ➡ https://lnkd.in/gAksGzGm 📸 Teri V Photography 💻 Krisha Mulchandani and Lewis Wood ⭐ Advertising Association Phoebe Sallitt
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