Advertising Association’s Post

Want to know about Truth in Politics? Commercial ads are subject to rules that require them to be truthful and not misleading. Political campaigns don’t have to adhere to the same rules. At the moment, making false statements about a candidate’s character is illegal, whether you do it in print or online. For more, take a look at our new 10-point guide on political advertising: https://bit.ly/4a0DVYY

Presidential Debates Begin Today, But Political Ads Have Been Here For Months. #Advertising #Marketing #Media #NevadaMediaConsultants #SocialMedia #PublicRelations #LasVegas #Nevada #NMC #DigitalMarketing #MediaBuying #Bold #Different

Ensuring Australia’s compulsory voters see truth and facts in political advertising will go someway to support our precious democracy - particularly within one of the most concentrated media ownership landscapes in the world (with a Murdoch dominance). It's actually unbelievable that there is no legislation ensuring we're not lied to through political advertising - and as someone who follows politics & watches the newscycle far too closely - believe me they do lie - and it's getting worse! As Zali Steggall OAM MP says in this Mumbrella article... “We have laws to protect consumers from misleading advertising, but it’s perfectly legal to lie in a political advertisement. It’s time we protect voters. Misleading and deceptive advertising can lead to scaremongering and distractions getting in the way of a fair debate, so it’s no wonder public trust in politicians has been eroded over time.” Read more here > https://lnkd.in/dDExbFq8

Learn more about the "Daisy" ad - a famous first on this day back in 1964 that changed political advertising forever.

Great piece from Faris on the need for / lack of trust, more than truth when it comes to politics, elections, and media. He wrote that in the UK and US, there are no rules for political advertising, or the way politicians can use media and IA. In France where we're in the middle of sudden and confusing legislative elections. The population is shocked. The extreme right party National Rally has so successfully rebranded (supported by big media owners), that even though it was founded by Nazi collaborators, with a clearly racist, xenophobic, and anti-semitic history, now they have a lot of media time firmly calling out opponents on the left hand side of the political spectrum for being anti-semitic with no one batting an eye lid or challenging them about their own views. It doesn't matter what they say or what the truth is, they are massively trusted: 4 out of 10 French voters placed their trust with them for the European elections (and expressed distrust for the party in power). From the article, creativity and emotional appeal directed at ways to garner and increase trust may be more effective than spreading more information trying to get at truth. A possible tricky point about that, is it's correct regardless of the ideas one wishes to spread. The final point in the article is that we're not ready for how weird things might get. The weird-meter has suddenly shot up high in France, go figure what's likely to happen in the UK and US soon. It reminds me that a few months ago I had a chance to see Dave Chappelle on stage in Paris (he's a super famous stand-up comedian. He's also controversial for some, though I think that's besides my point here). It was late, it was a work in progress show. He happened to hang out and chat with the audience for a while, asking what people wanted him to talk about. People kept asking about Israel and Palestine. I remember thinking we're living in pretty weird times when concerned people are turning to a stand-up comedian for wisdom and guidance about international political and religious conflicts (our modern fools and jesters), regardless of how talented, famous, or controversial they may be. It does seem the most trusted people these days are pop culture celebrities: comedians, social media influencers, athletes, musicians, actors, chefs, reality TV personalities, etc. On stage that night, Dave ended up giving us a poignant speech; saying that while he didn't have the answers, he was convinced that if only we lent an ear and listened to one another, spent time together, in a room, interacting, then we would find out we're not all that different. It seems simple. Perhaps spending time with and listening to the people we're closest to, is the way to build trust in the idea that we're all in this together. Thinking about creatively dramatising this into a positive message like a great advert would, to garner trust, sounds like a great challenge.

Rep. Kate C. Farrar (D-West Hartford) is proposing that the state of Connecticut use at least 50% of its government advertising budget–upwards of $5 million–with local news outlets. "Farrar told CT Examiner that it’s critical that the state do its part to help media outlets, especially smaller ones, which she called sacred to a democracy." Read more at The Connecticut Examiner: https://lnkd.in/gZp_J7PY #Connecticut #LocalNews #Journalism #Advertising #Revenue #PublicPolicy #RebuildLocalNews

Spending on political advertising for the 2024 races is expected to reach a record-breaking $10.2 billion💰. There’s a lot at stake, so what will the political ad playing field look like? Check out Madhive's latest blog post on political advertising trends to watch in 2024 here: https://bit.ly/3N7lOIu

Kevin Gephart gives tips on how to capture your share of this year's political advertising dollars. https://lnkd.in/gDb7cQfC #billboardinsider #outofhomeadvertising #kevingephart #politicaladvertising

OUTFRONT’s Political Avoidance Network does not accept political advertising (OUTFRONT): For advertisers seeking brand safety, OUTFRONT’s Political Avoidance Network is the haven you’ve been looking for. On these 2,000-plus billboard assets plus our transit media offerings, brands need not worry about their messaging running alongside troublesome political content. That’s right, there is absolutely no political advertising allowed on this network. #DOOH #digitalbillboards #digitalsignage

$11 billion ad dollars will be spent on political advertising in 2024. 🔥Political ads and campaigns must cut through the noise to succeed. Read how in our latest guide: 📊 Review the ins and outs of political advertising 📜 Examine the legal framework behind it 🤔 Weigh the pros and cons Featuring exclusive insights for the upcoming election cycle from our Director of Strategy Corey Rice, our Director of Ad Ops, Brandon Pollard, and Tom Pino from Polaris: https://lnkd.in/gRKEDNkP #politicalads #politicaladvertising #campaignadvertising #politicaladvertisements #politicalagency