Mark Coppock

I just had a great conversation with Caroline Lancelot Miltgen about AI, ethics, and marketing from an academic perspective -- she is a marketing professor heavily focused on this topic -- for the AI newsletter I publish, the AI Marketing Ethics Digest. Expect that issue in a few weeks. I also have a forthcoming issue featuring a conversation with Peter Mullen, CMO at Interactions, a conversational AI company. Today, an issue hit the streets featuring SEO expert Ann Smarty. We talked about the impact of AI on SEO and related ethical issues. You can find it here: https://lnkd.in/dg-EqZe8.

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Excuse the spam; this guy’s gone phishing! Somewhat ironically, as I compile this, May 3 actually marks the day in 1978 that the first ever “spam” email was sent. Delivered to 393 email addresses, the message, advertising a new computer, was, much like many of my musings, received poorly. Spam (not the food) has evolved since then, of course, with suspicious and malicious money-making mails scamming the susceptible out of many a sheckle. Fortunately, I’m no fool, forming a backup plan for any future dupe, thanks to my second name being the same as that of a dead Nigerian prince who’s most loyal advisor wants to share his $43 million windfall with. Sign me up! May 3 is also World Press Freedom Day, by the way, and has been since 1993, which, for a rambunctious brand-new teen in 'Ninety-Three, meant I was no longer sheltered from the arresting big breaking news of the time; like that of Edilber Guimaraes, who was knicked for attempted theft at a glue factory. When he stole a break to take high-inducing sniffs, he knocked over two large cans, only to be found by police 36 hours later glued to the floor. I was pretty quick to throw out my Pritt Stick after reading of poor gluebag Edilber. You'll never take my freedom!!! In some corners, less dark, more unknown, today is a date to celebrate the mysteries of the unexplainable – Happy Paranormal Day, weirdos! The first ghost story on record is attributed to tiny Pliny, a first century AD Roman author and statesman who reported that the spectre of an old man with a long beard and rattling chains was haunting his house in Athens. The beheaded second wife of King Henry VIII, and mother of Queen Elizabeth I, Anne Boleyn – accused of witchcraft, treason, incest and adultery – has, too, frequently been sighted in apparition form since the 16th century. Author Mark Twain – who wrote about Huckleberry Finn, and Tom Sawyer, not to mention The Celebrated Jumping Frog of Calaveras County – is another wraith believed to haunt the stairwell of his onetime New York apartment building, while the phantom of poet Dylan Thomas is said to sometimes occupy his usual corner table at his local tavern, where he drank a fatal 18 shots of scotch in one sitting. Lightweight! Seems ghost writers are rather common, with many a tale still to tell after retiring from this life. I’m no stranger to the paranormal myself. Countless times I’ve seen my money and memories disappear without reason, with unexplained appearances of my previous night’s alcohol-fuelled ill behaviour all over social media. Utterly bizarre! #Spam #PressFreedomDay #ParanormalDay #GhostStories

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Almost a quarter of marketers rate their personalization success as “best in class” while 71% say their personalization is “somewhat successful in assisting them to achieve marketing objectives,” according to a new Ascend2 study focused on AI’s current and future influence on marketing personalization. “In a landscape where personalization reigns as a crucial tool for marketing success,” the study says, “these findings challenge us to delve deeper into the strategies and tactics working in marketing personalization so that all marketing professionals find ways to advance their personalization program to new heights in 2024.” Titled “The Use of AI To Advance Personalization in 2024,” the study surveyed 355 marketing professionals in mid-March, finding that most believe AI could further improve predictive analytics of customer behavior (55%) and enhance dynamic content creation and optimization (54%). Nearly half (49%) believe it could enable real-time adjustments based on customer interactions. “Marketers are excited about AI's ability to help them expand and scale the complexity of future personalization programs,” the study says, with 69% anticipating a significant or moderate impact from AI on their personalization performance. Of the anticipated challenges, 48% said the lack of skilled personnel capable of implementing AI solutions was the largest limitation in leveraging its capabilities. Other concerns included data privacy and security (46%) and the complexity of its technologies (42%), but, as the study concludes, “It is essential to understand the challenges you will face so that you can overcome them, use AI to give you a competitive advantage, and deliver exceptional results in your personalization program.” #personalization #aimarketing #marketingpersonalization #AIpersonalization #AIsoftware #AImarketingsoftware #marketingoptimization #publishing #publishingindustry #digitalpublishing #mediapublishing #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Ascend2)

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The easiest way to spot AI-generated text is by checking for words that you don’t usually use but are common for ChatGPT. https://lnkd.in/gHv2ixuA

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99% of those with an ABM team reported higher ROI compared to traditional marketing efforts, as reported by Forrester’s Demand, ABM, and Customer Marketing Survey. While ABM has revolutionized B2B marketing with its customer-centric approach, scale alone isn't the driver of profitable growth. It requires Strategic 1:1 ABM targeting large accounts and your revenue teams focus on cultivating strong, long-term customer relationships. Read more on this Forbes article on achieving maximum efficiency with ABM: https://lnkd.in/duuerdY4 #abm #b2bmarketing #insights

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Artificial intelligence has increasingly integrated into both our personal and professional spheres. These applications are invaluable in enhancing efficiency and conserving time. However, it is crucial to maintain a balance by continuing to incorporate human oversight to guarantee precision and uphold quality standards. While AI has not yet reached the capability to supplant skilled writers, it undoubtedly serves as a significant support tool for them.

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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#Data spread out across your marketing channels and tools? Don't worry, Domo's got you covered with tips, connector types, suggestions, and more to help you kickstart your journey with connectors! Check out Domo's blog for best practices for getting started with #connectors: https://okt.to/xZNz0T

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The latest AI Marketing Ethics Digest issue, published today, asks a salient question: Is AI the digital Tree of Knowledge of Good and Evil? Or is it a tool we can use "for" good "or" evil? The choice, it seems to me, is ours to make. What do you think?

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"The bathtub effect" has many versions. In today's podcast I apply the bathtub to attribution. What does a bathtub tell us about customer actions and how to attribute marketing campaigns to sales.

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In this week's newsletter from THE CONTENT POOL we present "5 Ways to Make Executives Love the Documentation Team," don't think that's possible? - Then read on. https://lnkd.in/grfnHafZ #technicaldocumentation #technicalwriting #contentoperations

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A virtual private network provides extra privacy, lets you unblock geo-protected content like foreign Netflix libraries, and comes in handy for travel. But should you use one? Here's how to know if you need a VPN. https://lnkd.in/e2FqGCkx via CNET #VirtualPrivateNetworks #VirtualPrivateNetwork #VPNs #VPN #Privacy #Security

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The latest issue of AI Marketing Ethics Digest is out. We ask the question: who will rule marketing - humans or AI? How would you answer? https://lnkd.in/gKVvF3ZD

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