Alan J. Porter’s Post

Avoid common editing mistakes! This week, discover valuable tips to refine your content and ensure clarity and professionalism. Check out our blog post 'Top 10 Editing Mistakes to Avoid' for insightful guidance! Visit www.easeyourword.co.za.#EditingExpertise

Elevating and simplifying our proposal game is something we can all use. Are you in need of any of these but are not ready to commit to a writer? ✅ Stunningly designed and on-brand responses ✅ Clear and engaging messaging ✅ Compelling strategy that distinguishes your team from the competition We have something to help you improve without a big commitment 👉 https://lnkd.in/eC6W-NJ6 #aecindustry #proposalwriting #proposaltemplate #aecproposal

anyone want to do a bi-weekly accountability group on writing and publishing an article once every two weeks for 52 weeks? publishing on time will be a requirement for recurring invite. if you don't publish, you'll be removed. expect high churn on week 2 i'll figure out how to create the communications for this after i gage interest

Would You Read It? How many emails, online newsletters, and physical forms of written communication have you tossed straight in the trash today? Yep. That’s what I thought. Not pertinent, uninviting, or too much to read. Does that sound about right? So many of us commit these same crimes in our own writing. Hours spent drafting, re-writing, and even worse… asking for a review from no fewer than four colleagues. We proudly share our finished work with our constituencies, then perform that same process all over again. If you’ve got program metrics, you can monitor, measure, and evaluate electronic distributions. If your message includes an actionable, you’ll know if anyone did indeed take action. Otherwise, crickets. Silence. I’ll let you in on a little secret. If you won’t read it, neither will clients, organizations, or potential customers. Stop spending so much time expressing too much information in a single message. Take a breath. Break it into small pieces. Memorable. Meaningful. And your communications might not wind up in someone’s trash.

How often do you refer to (or send out) your organization's messaging guide? (AKA a copy guide, tone and voice, and brand or editorial guidelines) Which part of the guidelines do you find most useful or helpful?

Got a Big Boss with a Big Speech to deliver? We get it! 😅 Crafting speeches without turning them into long-form marketing copy can be tough, especially when multiple business functions are involved in the approval. Chris Terry, our Vice President of Communications Strategy and veteran speechwriter, shares three valuable tips for trimming away the fluff and writing memorable speeches in our latest blog post. Read it here: https://bit.ly/3Ty0JJy #TelemetryAgency #SpeechWriting #ExecutiveCommunication #ExpertTips

This week I am sharing some of my top tips for writing. Whether it's for customer communications, internal comms, letters, websites etc, I believe the same rules apply: KISS or Keep It Simple, Stupid! https://lnkd.in/enwBmvem #copywritingtips #keepitsimple #copywritingservice

🚀 Elevate Your Business Writing: From Average to Great 🚀 Are you tired of rewriting emails, reports, and other business communications multiple times? Do you struggle to convey your message effectively, leaving you feeling insecure and discouraged? You're not alone. Erica, a staff engineer, faced a similar dilemma until she discovered a game-changing approach to business writing. In a recent article published with HBR, the author delves into Erica's story and shares invaluable insights on transforming your business writing from average to exceptional. Here's a sneak peek into the strategies discussed: 🎯 Purpose: Every document has a purpose – whether it's to inform, request, or persuade. Understanding the purpose sets the direction and context for your message. Ask yourself: What do I want the reader to do after reading this? 👥 Person: Know your audience inside out. Speak their language, anticipate their questions, and target their emotional triggers. Remember, your message is only effective if it resonates with your reader. 🎯 Point: Get to the heart of the matter. Clarify your main point early on, preferably within the first 40 to 50 words. If you ran into your reader on the street, what would you tell them in 15 seconds? The magic of these three P's lies in their symbiotic relationship. Purpose leads to person, which leads to point. By integrating this framework into your writing process, you can streamline your workflow and create more impactful communications. Dive into the full article for a deeper dive @ https://lnkd.in/g2XwFq3P #BusinessWriting #CommunicationSkills #ProfessionalDevelopment

Are you in the process of refining your homepage copy? Understanding the recurring problems clients face is the key to impactful communication. 💡 Identifying Patterns: What problems do you constantly solve for clients? What questions are you asked over and over again? What patterns do you notice? 🤝 Client 'Type': Do you have a client ‘type’ that you work with again and again? Start Writing: - Showcase how your service effectively addresses these problems - Use language that your clients use - Use examples and testimonials that highlight your client success

These structures and templates will help hone your thinking, reporting and writing to turn out a finished product that achieves your business goals. https://lnkd.in/gMVqhC_h