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Contributions
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What are the most effective questions to ask during a customer discovery interview?
The number one most important practice for customer discovery calls is to have a curious mindset and to be genuinely interested in learning more about the business and what their biggest needs are at this moment in time.
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What are the most effective questions to ask during a customer discovery interview?
I prefer to work with B2B companies (and growth stage startups in particular) who are bringing new, different solutions to solving big problems that other companies need to have solved (whether they know it or not). So, most of my initial discovery call is around understanding: What specific problem or need does your company address? How big of a problem is this for your potential customers? How does your solution differ from similar options currently on the market? All of the above is also supported with questions around: How do you know, what are your current assumptions and how have they been tested?
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What are the most effective questions to ask during a customer discovery interview?
I am a Fractional CMO. Marketing, like other resources, is a business function, solving specific business problems. So, when I meet with clients for the first time on a discovery call, my first and foremost goal is to understand: 1. the current state of their business 2. what they envision the future state to be 3. what are the biggest challenges they see in getting there This helps both of us to determine if what my company can bring to the table can bring value to them, or if there might be other resources I can recommend.
Activity
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🚨 Attention B2B/B2E Fintech Startups! 🚨 Calling all innovative founders looking for support to build, launch and grow! About This Accelerator: -…
🚨 Attention B2B/B2E Fintech Startups! 🚨 Calling all innovative founders looking for support to build, launch and grow! About This Accelerator: -…
Liked by Michelle Waite
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People ask me all the time: what's the difference between a consultant and a fractional leader? My answer: a fractional leader can be as forthright…
People ask me all the time: what's the difference between a consultant and a fractional leader? My answer: a fractional leader can be as forthright…
Liked by Michelle Waite
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My personal brand in human form. 💚🖤 #procreate #digitaldrawing
My personal brand in human form. 💚🖤 #procreate #digitaldrawing
Liked by Michelle Waite
Experience & Education
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GrowthMVP
View Michelle’s full experience
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Volunteer Experience
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Mentor
Tampa Bay Wave
- Present 1 year 5 months
Economic Empowerment
Tampa Bay Wave is a non-profit, non-equity, community-fueled accelerator launched over 10 years ago and recently named the #1 Accelerator in Florida.
I provide mentorship in marketing strategy and GTM for startups going through the Tampa Bay Wave accelerator cohorts. -
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Events Chair - Board Of Directors
Conscious Capitalism - Bay Area Chapter
- 1 year 5 months
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Chair, SF Bay Area Fundraising Gala
Hope International Development Agency (www.hope-international.com)
- 3 years 1 month
Poverty Alleviation
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Publications
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Startup City
St. Pete Catalyst
See publicationStartup City explores topics about what it takes to have a thriving startup ecosystem. The series publishes in the St. Pete Catalyst on a bi-weekly basis and presents stories and thoughts of residents, businesses and other organizations within the startup community in the Tampa Bay region of Florida.
More activity by Michelle
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Delighted to wake up this morning and see the article I co-wrote with my IMD classmate Tomoko Yokoi on the front page of Harvard Business Review !…
Delighted to wake up this morning and see the article I co-wrote with my IMD classmate Tomoko Yokoi on the front page of Harvard Business Review !…
Liked by Michelle Waite
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Celebrating Independence Day in our National Parks this week. I can’t help but draw parallels between the founders’ journey—with each trail hiked…
Celebrating Independence Day in our National Parks this week. I can’t help but draw parallels between the founders’ journey—with each trail hiked…
Liked by Michelle Waite
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