Michelle Waite’s Post

Fractional CMO: Reinventing Marketing Strategies

Fractional CMO: Reinventing Marketing Strategies

Fractional CMO: Reinventing Marketing Strategies

Maximizing Your Marketing Impact With Fractional CMOs

Join the dynamic discussion on Marketing in Motion, exploring the significance of trust, credibility, and customer needs. Gain insights on integrating key principles of influence into your sales and marketing approach. #podcast #b2bmarketing

I love the "layering" approach to growth marketing inspired by Cody Schneider. You pick one layer (a platform or strategy) and work to get it right. Then, you delegate or automate before you move onto the next layer. Keeps the focus narrow so you can be a laser, not a lamp. Inspired by this discussion on Cody's YouTube: https://lnkd.in/ePNFRAPX

A lesson about marketing I wish I knew earlier in my career. “The CEO is the CMO.” I heard this on the Exit Five podcast and it rings true to my career. The CEO decides the team’s resources, direction, and budget. But I still didn't get it. In my past I pushed the marketing plan and was resistant (ahem defensive) about alterations and suggestions. I never got close enough to the leadership team to constructively collaborate with them on the plan. So the next important question is what kind of marketer is your CEO? And what do they believe in?  • Sales at all costs • Tools and automation • Storyteller and branding Understanding their style and vision for marketing is the first step to understanding how you should execute for plan. I wish someone told me this sooner. Marketers, cozy up to your CEO and work together to create a marketing strategy for the org.

Are you struggling with bearing the load of marketing within your tiny marketing team? This podcast episode is for you. Eryn Lueders and I discussed: ✅ How to fight overwhelm ✅ How to prioritize effectively ✅ Organization tips ✅ Automation ✅ Efficient documentation ✅ Scaling your team ...and much more! Check out the episode ➡️ https://lnkd.in/ePYgFhfS #marketing #b2bmarketing

It amazes me that people people are still giving advice to stay away from social media. This is one of the greatest times in history to build a voice, share your story, and grow a brand. Why wouldn't you want your employees to do that for you? Even better, why wouldn't you want to do that for your own company? And, yes, being conscious of what you put out into the world is still key. #personalbrand #socialmedia #branding #marketing #smallbusiness #contentcreation

Transforming setbacks into triumphs: Learn to speak like a CEO. Discover the power of strategic thinking and effective marketing communication in turning rejection into revolution. Strategic thinking helps you anticipate challenges and plan accordingly, while marketing communication ensures your message resonates with your audience, both critical skills for navigating setbacks and achieving success #CEOmindset #StrategicThinking #MarketingCommunication with Oliver Aust