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As an Account Based Marketing Leader, I…
Articles by Prajwal
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ABM Insight: Building Strong Buyer Relationships
ABM Insight: Building Strong Buyer Relationships
By Prajwal Gadtaula
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Is Your Agency Equipped With The Right Data + Insight?
Is Your Agency Equipped With The Right Data + Insight?
By Prajwal Gadtaula
Activity
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Have you de-prioritized an industry or a vertical from your marketing effort? Sometimes, less is more. Benefits of de-prioritization: - Allocate…
Have you de-prioritized an industry or a vertical from your marketing effort? Sometimes, less is more. Benefits of de-prioritization: - Allocate…
Posted by Prajwal Gadtaula
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Checking my LinkedIn today and seen countless rocket emojis…we should talk. I'd like to share 2 ...hmm... maybe 3 reasons why we should ditch it…
Checking my LinkedIn today and seen countless rocket emojis…we should talk. I'd like to share 2 ...hmm... maybe 3 reasons why we should ditch it…
Liked by Prajwal Gadtaula
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Why is insight fundamental for ABM? Insight is the spotlight that throws light on the unique needs, challenges and goals of your target…
Why is insight fundamental for ABM? Insight is the spotlight that throws light on the unique needs, challenges and goals of your target…
Posted by Prajwal Gadtaula
Experience & Education
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Business Brainz
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Being top of mind when customers are ready to buy is vital to all B2B marketers. As is so often said, only 5% of customers are in the market at any…
Being top of mind when customers are ready to buy is vital to all B2B marketers. As is so often said, only 5% of customers are in the market at any…
Liked by Prajwal Gadtaula
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When you align your ABM efforts with your brand strategy, you create a strong influence that resonates with your target accounts, cuts through the…
When you align your ABM efforts with your brand strategy, you create a strong influence that resonates with your target accounts, cuts through the…
Shared by Prajwal Gadtaula
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I had an interesting call with a Director of Marketing at a global tech company. They asked us to provide Account intelligence on 4 Strategic…
I had an interesting call with a Director of Marketing at a global tech company. They asked us to provide Account intelligence on 4 Strategic…
Liked by Prajwal Gadtaula
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The B2B buying process at enterprise levels is a meticulous, strategic, and often lengthy journey. Recent insights from 6sense have shed new light…
The B2B buying process at enterprise levels is a meticulous, strategic, and often lengthy journey. Recent insights from 6sense have shed new light…
Posted by Prajwal Gadtaula
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ABM often gets a reputation for being a complex and expensive strategy, but let's simplify it: ABM is just audience-centric marketing. So, what does…
ABM often gets a reputation for being a complex and expensive strategy, but let's simplify it: ABM is just audience-centric marketing. So, what does…
Posted by Prajwal Gadtaula
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I’m on a mission to assist B2B organizations in improving their sales and marketing alignment, in collaboration with Demandbase. I’m excited to…
I’m on a mission to assist B2B organizations in improving their sales and marketing alignment, in collaboration with Demandbase. I’m excited to…
Liked by Prajwal Gadtaula
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4 walls 1 leaking roof Few broken furniture Is this enough to call any space a “Classroom”? If you travel 36km from Satdobato, Lalitpur, you’ll…
4 walls 1 leaking roof Few broken furniture Is this enough to call any space a “Classroom”? If you travel 36km from Satdobato, Lalitpur, you’ll…
Liked by Prajwal Gadtaula
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ABM has taken the marketing world by storm, gaining immense popularity and adoption. But amidst its rise, are we losing sight of its true essence?…
ABM has taken the marketing world by storm, gaining immense popularity and adoption. But amidst its rise, are we losing sight of its true essence?…
Posted by Prajwal Gadtaula
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Take your business relationships from just transactional relationships to strategic partnerships. Your key accounts expect you to add value…
Take your business relationships from just transactional relationships to strategic partnerships. Your key accounts expect you to add value…
Posted by Prajwal Gadtaula
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In ABM, everyone realizes one truth: alignment is everything. Especially when it comes to data and insight, aligning these elements can be crucial…
In ABM, everyone realizes one truth: alignment is everything. Especially when it comes to data and insight, aligning these elements can be crucial…
Posted by Prajwal Gadtaula
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