Bryce Whitwam’s Post

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China Marketing & Advertising | Marketing Consultant | Digital Transformation | Ph.D. Student

Join me on Saturday, June 22, at the ICA International Communication Association Conference in Gold Coast, Australia, where I will present my research on doula care in Black American communities. For this paper, I received the "Best Student Paper Award" in the Health Communications category. Doulas are proven to improve maternal health outcomes, especially within the Black American community. So why hasn't everyone heard about them? Awareness is only 35%. I interviewed close to 30 doulas, mothers, and healthcare professionals in the Syracuse area to learn why. The bottom line is that hospitals and prenatal clinics never tell mothers about doulas, and as a result, most mothers never hear about them. The only way you hear about a doula is through friends. It's mainly a control issue. My research outcome is for hospitals and prenatal clinics to mention doulas as a birthing option and then let social media and search tools lead moms in the right direction. See you Saturday! #ica24 #healthcommunications #doulas

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石立仁 D.Sriram

Co-Founder and Managing Partner at Searchlight Management Consulting. Help clients navigate the unique China market, leveraging my 30+ years experience (12 in China) in media, ad-tech, consulting & start-ups.

1mo

Sounds very different from anything you've done before, though it does tie back to social media and consumer communication at the end. Good luck for the conference!

Jeff Bradley

Revealing critical early signals in unstructured data | SXSW tech partner & speaker | SAAS Co-founder | LLM-based narrative analytics

1mo

Wow - I love this. Glad to see you are shining a light on this

Doug Brown, MBA

Senior Executive | I lead disciplined, successful teams that interpret multiple streams of information and consolidate them into clear, consistent insights and strategies that resonate with the audience.

3w

Nice career change!

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Doug Pearce

CEO, Chairman, Consultant, Advisor, Mentor - Career Transition. Guideline / SMI China.

1mo

Sounds great Bryce, enjoy Australia!

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