Erica Mercado

Join #IQVIA on April 23rd for an informative webinar presented by our #programmatic, #endemic and thought leadership experts Monnish Choudhary Mike Gelber and Andrew Burkus. Here is what you will learn: Programmatic Endemic Improves Brand Performance: learn how programmatic endemic is improving brand connections and relevance with HCP audiences. The Art of Media Pairing: hear a recent case study on how the right mix of media will amplify HCP messages and drive script lift. Leveling Up Programmatic Strategy with Insight Signals: Discover how to further enhance endemic and non-endemic programmatic with cutting-edge insight signals and intelligent triggers https://lnkd.in/eyHJ42EB

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Excited for Digital Pharma Engage 2024! Can't wait to connect with partners, colleagues, and friends. Want to chat about DeepIntent's healthcare-specific DSP? We're the only DSP that combines clinical, media, and identity data to fuel our patented algorithms for real-world results. Let's schedule a time to discuss how our unique insights, powered by Audience Quality and Scripts, are improving real-world outcomes. Message me to set up a chat! #DPEngage #DigitalPharma #pharmamarketing #digitalmarketing #marketing #PharmaEvents #WeAreFierce Digital Pharma Series

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As the fate of TikTok remains uncertain, it's a crucial time for brands to rethink their content and channel strategies. Discover how this could impact #PharmaAdvertising and the steps you can take to stay ahead. Explore the insights from Ashley Haden, Media Director, Paid Social at EVERSANA INTOUCH, in Med Ad News. https://ow.ly/raJE50Sh9yS #PharmaMarketing #TikTokBan #DigitalStrategy

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⬇️ Moments like these are why we do what we do. 🔗 www.LiveYourPosSCZible.com #LiveYourPosSCZible #WorldSchizophreniaDay #MentalHealthAwarenessMonth #MentalHealth #ArtfullyDisruptive #RXMbreaksthough

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Our pharma experts from OxfordSM are at Reimagine Pharma Marketing in New Jersey today, running a world-first workshop on omnichannel strategy. If you’re there, look out for Andrew Watson Lisa Davies Delphine O'Keeffe and Doug Nelson and say hi! We’ll be sharing all the intel, let us know if you’d like it 🤓 #reimaginepharmamarketing #omnichannel #marketingstrategy

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How do I best allocate my budget to produce optimal results? How do I ensure my marketing investments are delivering maximum impact?  Questions that often keep marketers up at night. Hear from Larry Moran and the Evolution Road team on how to drive and measure impact.

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In today's rapidly evolving #healthcare landscape, data-driven insights are essential. Join Tableau on May 16th to discover how they revolutionize healthcare operations, empowering informed decision-making and enhancing patient care outcomes. Register today: https://ow.ly/RpmW30sCeKO

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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Sharing this helpful article from Chiraag and Joe about the role of AI in HCP marketing. Good info for anyone working in this space.

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In the evolving landscape of #HealthcareMarketing, the #DTC approach presents both unprecedented opportunities and significant challenges. Join us on May 29 to hear from @David Reim and @Luk Arbuckle as they discuss increasing concern over the potential to identify individuals when health data is combined with consumer data. Learn more and register here: https://lnkd.in/e4W74Jzu

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How to Effectively Use PPC Advertisements for Clinical Trial Advertising: https://lnkd.in/eviArSNg Need some help with your campaigns? Give me a shout! dgadless@emagine.com

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🌍 Just had an amazing experience participating in a panel discussion at IPG Health's Innovation Week, focused on the crucial intersection of #ClimateChange and #PublicHealth alongside Briana Ferrigno, Roshan Rahnama, MPH, MBA, Sumi Mehta, Robert Dubrow (whose class I took at Yale a couple of years ago!) and Flávia Maia. We covered: 🔬 The Impacts of Climate Change on Public Health 💡 Cutting-edge climate-smart healthcare innovations being rolled out by both public and private sectors 📢 Discussed effective ways to mobilize health professionals and educate end-users, ensuring they have the knowledge to protect themselves. Key Takeaways: 1️⃣ Tried and tested healthcare technologies are available today, and need to be scaled up and applied widely. 2️⃣ Strategic marketing campaigns are essential to provide actionable information to mitigate exposure. 3️⃣ Tailored solutions & messaging for vulnerable groups are critical to ensure no one is left behind. 🌱👩‍⚕️👨‍⚕️ #HealthcareInnovation #ClimateAction #SustainableFuture #SDG3

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To my friends in healthcare...Dive deep into consumer preferences with Hero Digital's Healthcare Opportunity Index report. Learn how to prioritize digital investments and create differentiated experiences that resonate with today's consumers. Take a look! https://lnkd.in/ga6rURsd?

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@Phreesia Life Sciences partnered with @KlickHealth to conduct a survey to better understand the healthcare experiences of people with #obesity, including how they feel they are perceived by care teams and how the industry can better serve their healthcare needs. Explore the full report: https://bit.ly/4cjEbEi 

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Great case study illustrating the impact of HCP targeting on "Consumer" social media platforms. It's been said and proven multiple times, HCPs are people and they consume media so why not engage with them as such? Kudos to #Pulsepoint providing a solution to garner better targeting via paid social and their partner for integrating within various campaigns in a measurable way. https://lnkd.in/exHF7ZS2

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How can healthcare brands show up in a way that mirrors consumer behaviors and needs - especially when they're used to talking b2b!? Join me and my brilliant colleagues, Jimmy Doucette of Jack Health, and Kimberly Emrick-Bryan of Genuine as we talk about how to make the most of morphing consumer behaviors and expectations! #jackhealth #jackmorton #strategy #brandexperience #healthcaretrends #experientialtrends

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