Jay Richetelli’s Post

Hello network! Digital Pharma Engage 2024 is coming up May 13th-15th... anyone in-network planning on attending? If so, the inStep Health team would love to get together and talk HCP, DTC, POC and all things digital in between. Please feel free to reach out if you'd like to meet up during the conference. Cheers, Ryan #DPEngage #DigitalPharma #pharmamarketing #digitalmarketing #marketing #PharmaEvents #WeAreFierce Digital Pharma Series

Your “niche” NPI audience that you spent so much time and money building? Yeah, your entire marketplace is already activating it with non-personal promotion campaigns. On the plus side, we know that HCPs are not satisfied with this experience. Around 76% of them. Which is why they’d prefer to just go to third party sites - sites with your competition - for answers to their questions. Your website is impersonal. It’s overly promotional. And it fails to provide the right answers to your prescriber universe at their moment of need with zero wait. So you may be thinking, “But we’ve been doing this for years. What’s the alternative?” Well, rather than investing in more digital noise, why not use virtualized personal promotion? 90% engagement rates. 5+ minute conversation durations. 35%+ high value actions. Best part? You can use your existing NPI audiences. Find out how. Find out now. #WelcomeToTheConversation #notachatbot #conversationalai #generativeai

Voice of the customer: The power of knowing your audience.    At MultiM3d, we recognise that successful engagement hinges on more than just streaming content to HCPs – it's about fostering a dynamic relationship between the medical community and the pharma industry. Qualitative customer feedback and ratings will play a pivotal role in shaping the quality of the content that pharma companies provide. This is why we give individual clinicians the option to connect and provide live feedback privately, 1:1, to content creators as a key feature of the MultiM3d platform.    Together, let’s learn from HCPs about what they need from Pharma industry content:    #pharma, #pharmadigital, #pharmamarketing, #HCPengagement, #DigPharm, #beyondthepill, #Pharmamktg 

📈 Exploring the digital frontier in pharma: AZ's winning strategy! 💻💡 Discover how digital marketing can increase brand ROI while creating meaningful consumer experiences. What does it take for AstraZeneca to be a leader in this space? Join the conversation at the IXL Center's Innovation Olympics Challenge! 🏆🌐 Learn more at https://lnkd.in/eN2w8rf 🔍 #DigitalPharma #IXLOlympics 🚀

Marketing leaders and digital teams aim to create seamless digital interactions for users, ensuring continuity and adding value at each click. Achieving this requires time, effort, and cross-functional coordination. At #FuturePharma, Boaz Kigel from Sanofi will explore how to set up your digital journey for success across the brand and enterprise level by: ➡ Tracking ROI and KPIs across channels. ➡ Ensuring privacy and security are top of mind when creating a strategy.  ➡ Creating an educational experience that builds trust and keeps customers coming back for more. Learn more: https://bit.ly/3Unj5Pq #pharmamarketing #patientcentric #pharma #digitalmarketing #customerjourney

❓ 𝐇𝐨𝐰 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 (𝐇𝐂𝐏𝐬) 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 In today's digital age, social media is a powerful tool for connecting with HCPs. Our blog explores: 🔍 The current state of HCPs on social media 📊 Key trends and statistics 💡 Best practices for effective engagement Discover how to leverage social media to influence and engage with HCPs, ensuring your pharma marketing strategies hit the mark. Don't miss out on these valuable insights! 👉 Link in the Comments #DigitalMarketing #Healthcare #PharmaMarketing #SocialMedia #HCPs #MarketingInsights #DigitalStrategy #AI #Pharmaceuticals #HealthcareProfessionals #VisualAbstract

🚩 I've done a fair bit of talking about Medscape Extend in recent weeks/months, but now I've got a video to do that for me! Extend is a truly unique proposition for #Pharma marketers in Europe as the first and only truly verified #Programmatic advertising solution dedicated to reaching #HealthcareProfessionals 👇This little video below does a great job of explaining what it's all about. Please have a watch - we're really excited by this game-changer for pharma marketers. 💬Let me know what you think in the comments section!

As a rule of thumb, pharma brands should follow three key steps to promote patient centricity: • get to know their audience inside out, • provide real value to them, • connect through the channels where their customers need them to be. But there are also a few things to implement on the organizational side of the company - I put those in the carousel, swipe. #patientcentricity #organizationalchange #patientcare

I’m speaking at the Patient Centricity and Engagement Conference today about the role of images in pharma comms - an industry dominated by words and references. How can the science of semiotics help us use better visuals in our branding and comms? 11 LONDON #semiotics #pharma

Excited to Lead the POCN Group as President, NP/PA Commercial Strategy (Targeted Value Solution) "The NP/PA Experts." A recent PM360 Article "Engaging the Audience Hiding in Plain View" describes that ONLY 28% of ALL Pharma Mfg's and Marketers are investing in NPs/PAs even when this audience is 33% of Clinical Prescribers who also spend the most time of any provider with patients and caregivers. DTC Pharma Marketing Budgets should be focused on generating Rx's not just awareness and generating "Affinity" with NPs/PAs will generate more Rx's for your Brands.   The Puck is moving quickly towards NPs/PAs + Patient Engagement at "Point-of-Prescribing" and I look forward to meeting 1st Mover Pharma Executives and Marketers there - Let's GO! https://lnkd.in/gy_xjaSv