Digital Media Lead at Bayer US Pharma | MM+M 40under40 | Crossix - Veeva Hero | Mentor | media disruptor and speaker
Great case study illustrating the impact of HCP targeting on "Consumer" social media platforms. It's been said and proven multiple times, HCPs are people and they consume media so why not engage with them as such? Kudos to #Pulsepoint providing a solution to garner better targeting via paid social and their partner for integrating within various campaigns in a measurable way. https://lnkd.in/exHF7ZS2
