About
Experienced Ad-Tech professional with a track record of success. My career has been…
Articles by Lisa
Activity
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Back-to-school shopping season is right around the corner. 🍎 Make sure your media buy is successful and easy to execute with Acxiom's audience…
Back-to-school shopping season is right around the corner. 🍎 Make sure your media buy is successful and easy to execute with Acxiom's audience…
Shared by Lisa Rapp
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At Zapier, we refreshed our definition of individual performance to better emphasize experimentation. Incentiviging folks to keep taking risks is…
At Zapier, we refreshed our definition of individual performance to better emphasize experimentation. Incentiviging folks to keep taking risks is…
Liked by Lisa Rapp
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So today was the first day that I experienced no one showing up to my work out class… In these instances you can choose to think in 1 of 2…
So today was the first day that I experienced no one showing up to my work out class… In these instances you can choose to think in 1 of 2…
Liked by Lisa Rapp
Experience & Education
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Acxiom
View Lisa’s full experience
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Licenses & Certifications
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Practical Product Management, Product Launch Essentials, Product Marketing
Pragmatic Marketing
Issued
Volunteer Experience
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Board Member
UAMS Consortium Group
Children
Raise money and awareness for fetal medicine in Arkansas
Publications
Honors & Awards
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Outstanding Rookie Award
Eli Lilly
Organizations
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DMA XDID Committee
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Marketing Channel Optimization Steering Committee- Inspector General's office- USPS
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PostComm-Postal Regulatory Committee
Board Member
- Present
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Join now to viewMore activity by Lisa
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I'm excited for Keith Camoosa to join the Acxiom team as our Chief Product and Technology Innovation Officer!
I'm excited for Keith Camoosa to join the Acxiom team as our Chief Product and Technology Innovation Officer!
Shared by Lisa Rapp
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We are joining forces with Blockgraph to revolutionize healthcare advertising measurement in a cookieless world. This collaboration aims to tackle…
We are joining forces with Blockgraph to revolutionize healthcare advertising measurement in a cookieless world. This collaboration aims to tackle…
Liked by Lisa Rapp
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Operationalizing LLM-based applications can be incredibly tricky. In this article, we have outlined some of the key challenges encountered and the…
Operationalizing LLM-based applications can be incredibly tricky. In this article, we have outlined some of the key challenges encountered and the…
Liked by Lisa Rapp
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The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their…
The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their…
Liked by Lisa Rapp
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We tripled our new revenue growth rate in only two months. The entire dynamic of the company has shifted as a result. Here’s how we achieved a 3x…
We tripled our new revenue growth rate in only two months. The entire dynamic of the company has shifted as a result. Here’s how we achieved a 3x…
Liked by Lisa Rapp
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Dr. Scheuing has forgotten more about data protection than I will ever know. It's an exciting time to be working in this industry and it's wonderful…
Dr. Scheuing has forgotten more about data protection than I will ever know. It's an exciting time to be working in this industry and it's wonderful…
Liked by Lisa Rapp
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Want to learn more about different types of data and their use cases? This episode of our Real Talk about Real Marketing podcast is for you! 🎙️…
Want to learn more about different types of data and their use cases? This episode of our Real Talk about Real Marketing podcast is for you! 🎙️…
Liked by Lisa Rapp
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Week 1 - new adventure underway heading up #productmarketing at LiveRamp. Huge thanks to Daniella Harkins for the opportunity. The chance to work…
Week 1 - new adventure underway heading up #productmarketing at LiveRamp. Huge thanks to Daniella Harkins for the opportunity. The chance to work…
Liked by Lisa Rapp
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I lost my job. I did actually get to keep my title. And my company. Which is really nice. But as FERMÀT’s headcount has more than doubled in the…
I lost my job. I did actually get to keep my title. And my company. Which is really nice. But as FERMÀT’s headcount has more than doubled in the…
Liked by Lisa Rapp
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Good stuff from Acxiom's Chief Revenue Officer Tate Olinghouse about the business cost of getting swept up in marketing distractions:
Good stuff from Acxiom's Chief Revenue Officer Tate Olinghouse about the business cost of getting swept up in marketing distractions:
Liked by Lisa Rapp
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The hardest part (for me) about workplace change is the impact on relationships. I value individuals and individuality so much and appreciate getting…
The hardest part (for me) about workplace change is the impact on relationships. I value individuals and individuality so much and appreciate getting…
Liked by Lisa Rapp
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When we hit 50 employees at FERMÀT, I knew it was time to rethink how we cultivate future leaders. When you're first getting started, hiring people…
When we hit 50 employees at FERMÀT, I knew it was time to rethink how we cultivate future leaders. When you're first getting started, hiring people…
Liked by Lisa Rapp
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Having a blast visiting DeepIntent’s EU office and kicking off our summer ‘24 Product and Engineering summit. It’s great to be spending time with our…
Having a blast visiting DeepIntent’s EU office and kicking off our summer ‘24 Product and Engineering summit. It’s great to be spending time with our…
Liked by Lisa Rapp
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