Spark Growth

What strategy can help your health and wellness brand… 📈 Improve website search engine optimization (SEO)? 👀 Increase customer engagement? ❤️ Enhance brand credibility? Blogging! In our article, we share our tips on how to start an effective healthcare blog for your site. #HealthcareMarketing #GrowthMarketing #Blogging #SparkGrowth #HealthAndWellness #ContentCreation

To elevate your #healthcare brand's messaging and make a real emotional connection with your audience, focus on personal connection, rather than emphasizing promotional content. That's the strategy #pharmaceutical company Pfizer used in one of its recent campaigns, a celebrity partnership with Ashley Tisdale. By sharing authentic real-life stories, healthcare marketers can build brand credibility. Read more about their collaboration in this Fierce Pharma article: https://lnkd.in/gmBq_quX And for marketers interested in learning more, check out our guides here: https://lnkd.in/gVncDhpS

Last week, the Spark Growth team went on an unforgettable company retreat to Collingwood, Ontario! 🙌 Here's what our CEO Elissa Liu had to say: "It was amazing to spend 3 days with the team last week on our annual retreat, focused on team building, health and wellness and our core value to live our best lives!" From exploring Blue Mountain Village Markets to learning how to make pasta, we enjoyed every moment. Other highlights include: 🧁 A baking-themed murder mystery where we got to do some roleplaying 🔍 An exciting scavenger hunt at Northwinds Beach 🧘♀️ Self-care activities like yoga, stretching, and sketching 🍽️ Chef Anthony Moneck cooking up the most delicious meals at our villa. Find him on Instagram, @cheshirecatbookings 📸: Akshay K, Elissa Liu, Jacqueline L., Julia Pyo, Madelaine Fung, Madelaine McIvor, Michelle Kieu, Molly Santos, Saurabh Bothiyal, Suzanne L., Zahrah A.

Hey healthcare marketers, here are some stats you'll want to check out. 👀 With Gen Z and millennial audiences searching for healthcare information on social media, what are some ways you can position your brand as experts in your space? Here are three tips... 🧠 Share educational content, such as FAQs, infographics, and statistics 🎥 Leverage video to share content about complex healthcare topics 🧑⚕️ Build credibility by partnering with healthcare providers in your space #HealthcareMarketing #DigitalMarketing #SocialMedia #GrowthMarketing

In our new series, we look at the top #socialmedia platforms and share our tips on features healthcare marketers want to use! Get more strategies and our thoughts on whether you should or shouldn’t use Instagram in our latest article below! #SocialMedia #HealthcareMarketing #GrowthMarketing #DigitalMarketingStrategy

Is "period syncing" a thing? No, it's not, according to experts. And yet #healthcare myths such as this continue to be shared online. That's why healthcare providers are going digital themselves, leveraging tools like #socialmedia in an effort to combat harmful myths. Read more in the article below.

Hey, healthcare #marketers! 👋 We're back with another monthly update on upcoming #healthcare days you may want to include in your upcoming #socialmedia content calendar! 🗓️ Month-long healthcare awareness campaigns: ‣ Juvenile Arthritis Awareness Month ‣ National Cord Blood Awareness Month ‣ National Minority Mental Health Awareness Month ‣ Sarcoma Awareness Month ‣ UV Safety Month ⏰ Specific healthcare awareness days in July: ‣ July 22: World Brain Day ‣ July 23: World Sjogren's Day ‣ July 28: World Hepatitis Day Did we miss any? Share them in the comments below! 👇

On average, women live around 1,606 more days than men do. Yet women spend 25% more time in poor health than men. What are the reasons for this gap in #womenshealthcare? Here are three quick findings from McKinsey's study: 1️⃣ The biggest gaps in efficacy and care delivery are in cardiovascular diseases and cancer. 2️⃣ The total potential gross domestic product (GDP) impact of closing this gap in women's healthcare is $1 trillion. 3️⃣ Lack of innovation in women's healthcare contributes approximately 22% to the healthcare gap. Get more insights in the McKinsey Health Institute's interactive analysis below.

Healthcare topics that were once considered “taboo” are now being openly discussed on social media by both healthcare brands and consumers alike. There will be times when marketers must approach sensitive healthcare topics to share on social media. Here are our three tips: 🧠 Be Smart About The Content You’re Creating 💡 Be Resourceful And Leverage Available Tools ❤️ Be Inclusive And Create A Community Read more in our latest article below! #SocialMedia #HealthcareMarketing #GrowthMarketing #DigitalMarketingStrategy

Researchers at the UniCamillus International Medical University in Rome, Italy believe social media has an important role to play when it comes to tackling the growing obesity epidemic. Dr. Antonella Franceschelli and her team believe social media content, particularly engaging videos, can help reach and educate younger users online. She also suggests that partnering with social media consultants can help communicate healthcare-related content more effectively. Read more insights in the Medscape article below! #HealthAndWellness #SocialMedia #DigitalMarketingStrategy #Healthcare