We Are Volume

Double attribution happens whenever a single customer conversion is counted twice (or even more times) across different touchpoints in the customer journey. This leads to an inflated sense of accomplishment in a given campaign, distorting your perception of your marketing performance and leading you to overestimate your earnings and ROI. https://lnkd.in/eWUbBzht

Meta is updating its “Made with AI” labels after widespread complaints from photographers that the company was mistakenly flagging non-AI-generated content. In an update, the company said that it will change the wording to “AI info” because the current labels “weren’t always aligned with people’s expectations and didn’t always provide enough context.” https://lnkd.in/ekzERfjA

When Rodney Brooks talks about robotics and artificial intelligence, you should listen. Currently the Panasonic Professor of Robotics Emeritus at MIT, he also co-founded three key companies, including Rethink Robotics, iRobot and his current endeavor, Robust.ai. Brooks also ran the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL) for a decade starting in 1997. In fact, he likes to make predictions about the future of AI and keeps a scorecard on his blog of how well he’s doing. https://lnkd.in/ewf7UK5v

Over 110,000 Websites Affected by Hijacked Polyfill Supply Chain Attack Google has taken steps to block ads for e-commerce sites that use the Polyfill.io service after a Chinese company acquired the domain and modified the JavaScript library ("polyfill.js") to redirect users to malicious and scam sites. "Protecting our users is our top priority. We detected a security issue recently that may affect websites using certain third-party libraries," the company said in a statement shared with The Hacker News. "To help potentially impacted advertisers secure their websites, we have been proactively sharing information on how to quickly mitigate the issue." More than 110,000 sites that embed the library are impacted by the supply chain attack, Sansec said in a Tuesday report. https://lnkd.in/gCrCEmEV

Slow and steady is the new name of the game for streamers. Total SVOD subscriptions in the first quarter of 2024 increased 10.2% year over year, a considerable slowdown compared to 18.8% YoY growth reported in Q1 2023, according to Antenna’s State of Subscriptions: Pricing and Packaging report released this month. https://lnkd.in/gwA7N78T

Reddit Traffic Up 39%: Is Google Prioritizing Opinions Over Expertise? Several factors, including Google prioritizing “helpful content” from discussion forums in a recent algorithm update, have likely contributed to Reddit’s improved search rankings and visibility. https://lnkd.in/gwTncvMg

As Vans tries to regain its footing after recent sales stumbles, the brand is turning to its tried and true skateboarding roots as part of a new marketing strategy. Leading the charge is Drieke Leenknegt, a marketing veteran who joined VF Corp.-owned Vans last year as global chief marketing officer. https://lnkd.in/e2TRGYdQ

At the Cannes Lions International Festival of Creativity in 2018, at least two of the big multinational holding companies had the same pitch. The Paris-based Publicis Groupe and the Japanese giant Dentsu promised to simplify their balkanized structures and transform themselves into unified platforms for their clients. It was a compelling story. But when you’re dealing with companies in the marketing business, it’s always a bit hard to figure out what’s real and what’s … marketing. Now, six years later, Publicis appears to have delivered on its promise. The company’s stock performance has separated dramatically from its peers since 2020, a shift that reflects its success winning clients and an industry confidence it can keep doing that. Dentsu and the other key companies in the space find themselves chasing the Groupe. https://lnkd.in/epVcsRnF

As the 2024 Cannes Lions International Festival of Creativity kicks off today, everyone has their predictions about which campaigns could bring home some hardware. Very near the top of the pile, in terms of categories, is food and beverage—which always produces creative advertising. https://lnkd.in/eamVgAVy

The advertising world reconvenes at the Cannes Lions International Festival of Creativity from June 17-21, and Ad Age reporters and editors will keep you up to date with happenings from the industry’s biggest awards celebration. https://lnkd.in/eMuUnCks