Greater Than One

Smart TV and streaming represent the future of TV. These provide advertisers with opportunities to better connect with target audiences. Visually, ads can incorporate interactive elements, such as QR codes, for greater message recall and pull through. Advanced targeting ensures ads reach the most valuable, relevant audiences.  Examples include contextual targeting, pushing ads based on streaming content, and third-party data targeting, overlaying custom data segments that signal when a target audience is consuming TV content. To find out more about incorporating streaming TV into your media plan, reach out to our media team at GreaterThanOne.com/contact #mediaplanning

Get to know the Summer 2024 Interns at Greater Than One. This week we are introducing you to Jazzy who is an intern in the Account Management and Project Management departments. If you are interested in learning more about Greater Than One and how we can help your brand reach your desired customers, reach out via the contact form below. GreaterThanOne.com/contact #summerintern #intermship

The diagnostic odyssey of those suffering from rare disease is well known. The causes range from hidden symptoms to symptoms that mimic more common conditions. Fortunately, many are working to shorten the odyssey, lessen the burden on the patient and correctly diagnose rare disease patients earlier. But after they are diagnosed, what happens then? In a feature for PM360 Magazine, our Chief Strategy Officer, Andrew Bast details what needs to happen next and how to move patients from diagnosis to a pathway of care. https://lnkd.in/eZUH3PqH #raredisease #rarediseasetreatment

Google plans to disable third-party cookies in Chrome by 2025. Instead, it will introduce its Privacy Sandbox, which is described as a privacy-friendly alternative. The main purpose of the Privacy Sandbox is to support online advertising by sharing a subset of user information using anonymized signals instead of third-party cookies. This change will reduce cross-site and cross-app tracking while still making online content and services available to all users. Privacy Sandbox includes features like Topics API, which categorizes users based on their search history without tracking their digital identity. This allows for personalized ads to be generated based on user sorting rather than user identity data. While Privacy Sandbox is associated with higher data collection and transmission expenses and thus higher advertising costs, Google believes it will better protect user privacy while still allowing advertisers to reach their target audience.   Not certain what effect these changes will have on your business, reach out to our Paid Media Team at GreaterThanOne.com/contact to discuss. #google #privacysandbox

Get to know the Summer 2024 Interns at Greater Than One. This week we are introducing you to Arielle who is an intern in the Account Management and Project Management departments. If you are interested in learning more about Greater Than One and how we can help your brand reach your desired customers, reach out via the contact form below. GreaterThanOne.com/contact

It is All-American Pet Day, so we wanted to showcase some of our furry co-workers. #allamericanpetday #pets

We know that you are "more than your resume". If you are interested in entering the world of pharmaceutical advertising, visit morethanyourresume.org to submit your resume to multiple agencies. To stand out in your job search, submit your photo to create a mashup like the one below, so recruiters can get to know you beyond your resume. #morethanyourresume #mahf

Get to know the Summer 2024 Interns at Greater Than One. This week we are introducing you to Emma who is an intern in the Media and Marketing departments. If you are interested in learning more about our Media team, and how they can help your brand reach your desired customers, reach out via the contact form below. GreaterThanOne.com/contact #summerinternship #summerinterns

"When you get to know a lot of people, you make a great discovery… It takes all the people—black and white, Catholic, Jewish and Protestant, recent immigrants and Mayflower descendants—to make up America." - Judy Garland #fourthofjuly #happyfourthofjuly

Rare Diseases have been making the headlines lately as more pharma companies have started to invest in them. But for pharma companies to continue this investment, they need to convince the payers that covering the drug is worthwhile. Without coverage for a drug, companies won’t continue to invest. Andrew Bast, Chief Strategy Officer of Greater Than One, joined other industry experts to discuss getting payers on board with covering rare disease treatments. https://lnkd.in/eR3DxF3S