WEAREVOLUME

Anyone who has followed along for a while will know that the team at Volume are evangelists for B2B brands building communities to build more meaningful relationships with their customers. Fostering and enabling peer to peer connections pays back over time by delivering a clear understanding of what the people in your market want, leading to higher satisfaction and LTV. So we were keen to read the new report from Mindshare - “Creativity and Community in the Intelligent Commerce Era". Although heavily B2C in focus, there are simple human insights in there about the value people place on being able to connect with and learn from ‘people like me’, which are equally relevant in a professional context.  In the Venn diagram of ‘Community’ the term often overlaps with ‘Influencer’ and ‘Creator’. These cultural or social mavens have often built their business and brand on the principles of community from day one. And as Goldman Sachs predict that the total creator economy could roughly add up to $480 billion by 2027, with 70% coming through brand deals (where) Creators offer a way for brands to participate in communities through authentic relationships built on cultural relevance and shared values…” it’s perhaps no surprise that a media agency is researching the space. Read the full report here: https://bit.ly/3W6ykvl #B2B #Communitybuilding #CreatorEconomy

Did you catch June's newsletter? Top stories including: - The unfancied but powerful topic of content distribution - The growing momentum behind the movement for creativity over technology in B2B marketing and sales - The launch of TikTok's Symphony AI Avatars - Insights for B2B brands building communities Read the newsletter in full here and subscribe for curated insights on content, community, creativity and culture for B2B brands: https://bit.ly/3RLID6P #b2bnewsletter #b2bcontent

We’re really excited to share that we'll be launching our very own podcast, with the first episode dropping this month! 'The Problem with B2B' is a podcast for everyone in B2B marketing, interviewing practitioners working in B2B to discuss specific problems each of them has faced, to learn exactly how they fixed it. We’re identifying the topics keeping B2B CMOs up at night - the biggest issues, emerging threats and talking to those who’ve either been through it successfully or are at the forefront of developing answers to new problems. We’ve got a fantastic run of episodes ready to share - including interviews with thought leaders from Google, Deloitte, Soho House and Knight Frank. Keep an eye on our socials over the next few weeks for the first release... #TPWB2B #b2b #b2bmarketing | Kevin Sutherland | Mark Maddox

The unfancied but powerful topic of content distribution, the growing momentum behind the movement for creativity over technology in B2B marketing and sales, and a brand new VOLUME podcast incoming! Find June’s newsletter in full here, and click subscribe for curated insights on content, community, creativity and culture for B2B brands - straight to your inbox every month. #NextGenB2B #b2bnewsletter #b2bcontent #b2bpodcast Adam Morgan | Chris Peters

Tomorrow we're hosting session four in our series of events for members of the Soho Works community building creative businesses: Building a growth engine powered by content marketing and community - how to develop a content strategy that drives your business and brand. Each session is designed to be collaborative - part presentation, part workshop, plus a Q&A - hosted by our very own Mark Maddox and Kevin Sutherland. Get in touch hello@wearevolume.io if you'd like to join us at Soho Works, Tea Building, Shoreditch tomorrow at 5:30pm for session four

From the archives: In B2B markets facing volatility from global economic headwinds, regulatory challenges and ever-increasing competition, management teams are constantly searching for innovative strategies to drive growth and maintain a competitive edge. A catch-all term for a range of strategies that do just that is Experience-Led Growth. Tech firms and consultancies lead the way in this space, but we are seeing, and helping, business brands across the spectrum to adopt this approach. Click to find out who’s winning with experience-led growth: https://bit.ly/48DiKvx #b2b #experienceledgrowth

B2B marketing is complex. As a result, very few brands are truly distinctive. VOLUME is a strategic partner for B2B brands developing thought leadership content your audience really wants, going beyond sector norms to make your business more distinctive, relevant and memorable. If you're looking to transform your approach to thought leadership content, contact kevin.sutherland@wearevolume.io for an initial chat 👋 or find out more about partnering with VOLUME at the link below. https://bit.ly/3Xsfhy4 #b2b #b2bmarketing #thoughtleadership

Are you on the list? Curated insights on content, community and culture for B2B brands. Straight to your inbox, every month. Join us here to receive June's newsletter, sending next week: https://bit.ly/404Hief #b2bcontent #b2bnewsletter #nextgenb2b

We're hearing more and more about the consumerisation of B2B and a recent piece from Digiday looks at the reasons why B2B marketers are advertising more like consumer brands. As they put it “B2B… has a longer lead cycle so finding ways to ensure brand relevance beyond the traditional sales pitch is increasingly more important”. Our take? A speaker at Advertising Week Europe recently spoke about the madness of brands treating their audience differently just because they’re ‘at work’ arguing that they’re the same person in and out of work. The lines have certainly blurred between those two ‘states’ where people are working from home, but our experience is to tread with caution. The ‘no difference’ argument ignores context; your customers’ values might be continuous in and out of ‘work-mode’ but priorities, motivations and goals will be different in a professional context. And although there’s evidence that breaking category norms is good for building awareness and being memorable it’s not about jazz hands; work out how to be different in a meaningful way, and find the balance. Read the full article from Digiday here: https://bit.ly/45fzUiJ

From making work better to the best marketing examples, here are the 12 newsletters we think are most relevant in #B2B right now - a mix of big thinking and pragmatic ideas: - Every Second Friday from the team at Deloitte - Oliver Wyman Forum - B2B excellence by Chris Peters - Fix by Simon Andrews - BrandTech from The Brandtech Group - Make Work Better by Bruce Daisley - Marketing Examples by Harry Dry - The Social Files by Tommy Clark - Source - Only Dead Fish - https://lnkd.in/etgesa2N - B2B Editor Insights by Joel Harrison #b2bnewsletters #b2b #b2bcontent