We Are Volume’s Post

Curious about what went down at the Cannes Lions International Festival of Creativity? We’ve got all the lowdown scheduled in our upcoming Half Year Review. Come and experience an in-depth panel discussion of the biggest takeaways from the festival. Our panel of A-list jurors and award winning creatives certainly took notes. 🌟Register: https://lnkd.in/eCtBae85 📅– 25th July 2023 ⏰– 7 Am - 1 PM 📍– Fairview Hotel 💲: Ksh 4,000 *Other Key Topics* 1️⃣Winning campaigns, 2️⃣Media consumption shifts 3️⃣ Programmatic Advertising stats, 4️⃣The five habits of impactful advertising.

Political advertising will surge in 2024 while global ad market declines. Global Ad Market to Slow in 2024, U.S. Political Spending to Surge – The Hollywood Reporter https://lnkd.in/grAZpD5i

🦁 What's the story behind media agencies not winning the 'lion's share' at Cannes? With historical data showing that creative agencies are leading the pack in the overall shortlist and win records at Cannes Lions International Festival of Creativity Awards, Campaign UK spoke to industry leaders from across the media landscape to unravel what media agencies might be missing and how they could level up with their creative counterparts. According to our Chief Executive Officer, Kelly Parker, "media and creative are inextricably linked and it is no secret that creative messaging takes the lion’s share of impact on campaign performance". However, Kelly emphasises that "we can always extract the media impact or media story of a successful campaign". A prime example is our recent collaboration with New Commercial Arts. for Nationwide Building Society’s "The Last Branch in Town" campaign, which included a sponsored takeover of a “Welcome to Windsor” road sign. Kelly uses this example to explain an instance where the creative wouldn’t work if it wasn’t in the chosen spaces, and those spaces would be less powerful without that specific creative work. Dive deeper into the article below 👇 https://lnkd.in/eAPPPnFr

Some media planning related abbreviations into your feed, starting with the letter A: AACA: Advertising Association of Central Asia AC: Agency Commission AF: Average Frequency AFP: Advertiser Funded Program AIDA: Attention, Interest, Desire, Action AQH: Average Quarter of an Hour AQHR: Average Quarter-Hour Rating ATU: Awareness, Trial, and Usage Survey AV: Audio Visual AWW: Average Weekly Weight

What were the biggest adland news stories of the year? #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing

Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy

Should your once-successful ad lose its effectiveness, don't merely halt it and surrender. Consider these 5 alternatives

So creative BJP’s new ad campaign. Must watch .

Today we welcomed Stephen Woodford and Dan Wilks from the Advertising Association to our Channel 4 cinema to unveil the fascinating findings from their latest study, 'What drives the public’s trust in advertising.' 🚀 The study, led by UK advertising's thinktank, Credos and created by Craft Research, highlights that engaging and enjoyable creativity in advertising remains the most significant trust driver! 🛑 On the flip side, ad bombardment emerges as the chief driver of distrust, with its importance escalating significantly for younger audiences. How do these insights resonate with your experiences in advertising? 🤔 #AdvertisingTrust

CBC Ad trackers at 73 Hewitt Avenue, Toronto, ON, M6R 1Y4 @ 11:18AM ONLY: crwdcntrl.net cense.com double-click.net facebook.net indexx.com CBC - why does your news source have so few advertising trackers in the west end of Toronto while The Toronto Star and The Globe and Mail have 4-5 x more trackers? Could you explain please. Understanding from a recent article that the CBC would be the organization to benefit most from an agreement for news with FB, would love some transparency from our Public Broadcasting Company. DEMOCRACY MATTERS. FREEDOM OF PRESS MATTERS. WRITERS MATTER. OBJECTIVITY MATTERS. DEBATE MATTERS. What does not matter? Advertising and advertising interests. Every one of our news sources should be able to account for their budgets based on incoming funds from advertising, as well as be able to make arguments on whether or not the news provided to Canadians is OBJECTIVE or tainted by corporate interests from affiliates. Torstar Corporation @globeandmail (cannot be tagged at 73 Hewitt Ave, M6R 1Y4) City of Toronto Government of Canada Liberal Party of Canada • Parti Libéral du Canada Conservative Party of Canada @ndp (still cannot be tagged at 73 Hewitt Avenue, M6R 1Y4) But suspect Olivia Chow should be able to easily see the City of Toronto's tags. Evenings & Weekends Consulting - would you mind passing this message along to the NDP Party? Thank you!