Franklin Cannata

Our webinar on protecting journalism in the age of AI is tomorrow - please do join us!!

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A common theme in the world of media over the past several years has been fragmentation. The number of advertising platforms that consumers are exposed to grows daily. As a result of this cross-channel environment, the historical metrics for measuring campaign success are insufficient at best and obsolete at worst. Check out some insights on this phenomenon from my team at The Ward Group. #crosschannel #mediaplanning #mediabuying #metrics #analytics #mediastewards ‍‍‍

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The shift from third-party to first-party data infrastructure will impact every aspect of your business, the winners and losers will be decided based on how they react to this moment.

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How can brands connect with their audiences interests across #CTV screens? 🔒 ‘Get to Know’ Contextual TV. This series breaks down the next-level technologies and unique capabilities that have helped position Seedtag as the leading global #contextual partner. 🚀 First up, in part one of a two-part episode, Mike Villalobos, VP of Strategy & Planning at Seedtag, will take us through the basics of Contextual TV and how it can help address advertisers’ challenges in the CTV landscape. Press play for Contextual TV: https://lnkd.in/ezC4ryc8 #GetToKnow #ContextualTV #Seedtag #ContextualAdvertising

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In a marketplace where “all media is performance media” has gone from catchphrase to expectation, media investment stakeholders — clients, agencies, and media owners — are under increasing pressure to directly connect spend to outcomes. And contrary to legacy axioms, no section of the sales funnel can be exempt from proving its ability to move the sales needle.     Yesterday, as the 2024 Cannes Festival celebrating breakthrough work kicked off, the industry learned how Omnicom and Flywheel are working with Amazon to deliver on this increasingly critical imperative with a game-changing capability that enables marketers to directly connect upper funnel investment to purchases.    Check out the coverage below — and stay tuned for more news from Cannes later today and throughout this week, as we reveal a series of first-mover partnerships and capabilities designed to advance investment KPIs from media metrics to sales metrics. #TransformExperiences

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Updating the consumer control tools as technology, policy and markets change. Talk to Digital Advertising Alliance today to integrate into these new and important tools to be a responsible digital advertiser. https://lnkd.in/egzknkqq

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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Insight Spotlight 💡 This week the spotlight is on Digitas UK with its insight paper, 'The Impact Balancing Act: Impact Report' 👏 "Marketers are under pressure to achieve more with less—tight budgets and limited time—balancing commercial success with cultural impact. Our 2024 Impact Report, "The Impact Balancing Act," developed with The Marketing Society, explores marketers' evolving roles amid changing consumer behaviors, sustainability, technology, and global markets. It examines how business leaders navigate today's fast-paced environment, balancing objectives and actions." Download the full insight paper via the Creativebrief platform: https://lnkd.in/euXrXq8m

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📢 Missed our Impact Report? We've got you covered! Discover how marketers navigate tight budgets and evolving consumer behaviours to balance commercial success with cultural impact. Download now via Creativebrief: https://lnkd.in/euXrXq8m #ImpactEveryday #MarketingInsights #PowerOfConnection #CulturalImpact #DigitasUK

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We’re excited to announce that our VP of Client Development, Darci Greco, will be moderating a panel at Quirks New York on July 17th! Join us for an engaging session on measuring the ROI of influencer marketing with industry experts Courtnie Hallendy of CMB Accelerate and Lindsay Jerutis of Collective Voice. How can you tell if your influencer marketing is working? It’s a simple question with a complex answer. Through collaboration and deliberate partnerships, our panel of industry experts has crafted a custom solution that is measurable, actionable, and repeatable. Don’t miss this opportunity to gain valuable insights and elevate your influencer marketing strategies! See you there! https://lnkd.in/ex9pRKN5 #QuirksNY #InfluencerMarketing #ConsumerInsights #Partnership

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I’ll be there! Come join us! #webinar #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #advertising #consumerinsights #consumerintelligence

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💡 Must Attend! Calling all Marketing & Advertising Professionals in NYC! Even with Google's Privacy Sandbox rollout delay, future-proofing your addressability and measurement strategies is crucial! Limited spots available! Register now at https://lnkd.in/egUSzs2T Join the FREE exclusive IAB Tech Lab Brand & Agency Event on May 14th for an information-packed session designed to equip you with crucial knowledge on the IAB Tech Lab's technical standards that directly impact your campaigns in a privacy-first future. Ideal for: ✨ Brand Marketers ✨ Media Planners & Buyers ✨ Programmatic Specialists ✨ Ad Operations Teams ✨ Data & Analytics Professionals ✨ Marketing Executives ✨ Social Media Managers ✨ Retail Media Network Buyers Gain insights on: ❗ Identifying Made for Advertising inventory ❗ Combating fraud and maintaining a sustainable supply chain ️ ❗ Navigating privacy regulations and Tech Lab's compliance frameworks ❗ Measuring viewability across ALL media environments (desktop, mobile, CTV) with the Open Measurement SDK ❗ Understanding updated video placement definitions for better campaign targeting ❗ Conquering Retail Media Networks (bidding, data usage, & Tech Lab spec updates) ️ ❗ Measuring programmatic media's sustainability impact ❗ Emerging Tech trends in podcasts, AI, in-game advertising, and new video formats Get Ready for a Privacy-First Future. Learn the tools and frameworks to: 🔏 Ensure privacy compliance and build trust with consumers 🔏 Navigate evolving privacy regulations and Tech Lab's compliance solutions 🔏 Understand what signals yyou'll have access to in a cookieless environment 🔏 Leverage those signals o deliver targeted advertising and measure campaign success Leave the event empowered to: 🏆 Optimize your campaigns for a privacy-by-design landscape 🏆 Develop future-proof addressability and measurement strategies 🏆 Build a strong data infrastructure to thrive in a cookieless future #IABTechLab #NYC #MarketingEfficiency #FutureProofYourMarketing #PrivacyFirst

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From promoting your brand to enhancing customer engagement, AI can help #SMBs thrive in a variety of ways. But every AI application must be guided by a clear and cohesive #AIstrategy.

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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Yaryna Hritz of Google talks #cookiedeprication and the new timeframe… Q1 2025 and how it is still contingent on agreements with google and others before it takes place. So… maybe Q1? Others on the panel talk 1st party data as the key going forward for authentic audiences. IAB State of the Nation, #theGreatHall, Toronto.

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AI used to scare me and now I’m started to see its usefulness. By seamlessly integrating AI into creative workflows, brands can scale production, enhance personalization, and optimize performance like never before. As AI continues to evolve, embracing its capabilities alongside human creativity is key to staying agile and achieving impactful brand outcomes. #AIinAdvertising #CreativeAutomation #AdvertisingTrends

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Tom Shea discusses how iOS 14.5 catalyzed growth for Adgile Media Group by reshaping the digital ad landscape and increasing the appeal of out-of-home advertising. He explores how this change shifted the value equation, making their non-digital methods more compelling amid rising digital costs, especially during peak times like Q4. Tune into our latest podcast episode for an in-depth look at the strategic dynamics that are redefining advertising efficiencies. https://lnkd.in/ehDuvmUz

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In a #cookieless world, high performing #ad campaigns will thrive off the power of #martech and #adtech together. Tools like #CDPs, #loyalty programs and #cleanrooms can help you build a first-party data strategy that reaches the right customers (without cookies). Here's how:

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