We Are Volume’s Post

35% of subscription video-on-demand (SVOD) customers surveyed by Aluma say they are spending too much on these services and need to reduce their outlay on them. That represents a significant uptick from last year, when just 25% said the same, and is about double the share from 2020 (17%) and triple the share from 2019 (12%). #SVOD #Streamingservices #subscriptions #subscriptioncycling #cordcutters #cordnevers #cordshavers #streamingmedia

Publica by IAS, Index Exchange, and The Trade Desk unveil new research showing an 84% drop in ad selection carbon emissions by adopting OpenRTB 2.6 for CTV advertising. These findings were powered by Scope3 data. 📈 If you missed this announcement, learn more about how those on the buy & sell sides can bring increased carbon efficiencies to programmatic CTV advertising by adopting the latest OpenRTB protocol from the IAB Tech Lab. #CTV #Streaming #AdServing #Programmatic #AVOD #FAST #SSAI

Absolutely fascinating! From the diverse landscapes of Latin America to the dynamic markets of Europe, Bango is traveling the world to understand subscription behaviours. It's incredibly interesting to see the differences and similarities between these regions. 🌎📊 CHECK IT OUT - data cuts from UK, France, Germany, Italy and Spain! #SubscriptionInsights #GlobalTrends #MarketResearch

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🎉 LAUNCHING our latest research in the Subscription Wars series: Subscription Wars: Super Bundling Awakens - Europe! 🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇩🇪 …and guess what? IT’S FREE 😍 The battle for subscribers is heating up across Europe, with streaming, gaming, fitness, and education services vying for that important attention. Our comprehensive report dives into the subscription strategies evolving in the UK, France, Spain, Germany, and Italy. Key insights include: 🔎 A major shift in consumer behavior, preferences, and frustrations. 💡 The rise of Super Bundling – a new way for subscribers to access all their services within a single content hub. 🚀 Strategies for content providers and resellers to boost subscriber growth, engagement, and retention. Despite challenges like price increases and service fragmentation, innovation is paving the way for a more seamless subscription experience. Discover how you can leverage these insights to enhance lifetime value (LTV) and stay ahead in the subscription game 🥇 Download this complimentary full report now and lead the charge in the Subscription Wars! 🔗 https://lnkd.in/eebQPgCZ #SubscriptionWars #SuperBundling #DigitalTransformation #CustomerExperience #Innovation #Europe #SubscriberGrowth #Research #MarketTrends

Another awesome research piece into the subscription economy by Bango!? 📃 This time focussed on Europe consumer behaviour... go have a read to find out why Super Bundling should be part of your strategy! 🚀

Publica by IAS, Index Exchange, and The Trade Desk recently unveiled research showing an 84% drop in ad selection carbon emissions by adopting OpenRTB 2.6 from the IAB Tech Lab for CTV programmatic advertising. These findings were powered by data from Scope3. If you missed this release, another chance to learn about the findings below. #CTV #AdServing #SSAI #AVOD #FAST #Programmatic #Streaming

Implementing an AVOD service is easier said than done, but media companies do have options. Explore the low-risk entry point provided by video ad marketplaces in this blog post by Michael Dorf, Brightcove’s VP of Global Ad Operations: tinyurl.com/EA-VideoAdBlog #AdTech #Streaming #AVOD #Media

The Roku-Unity partnership marks a new era for digital advertising, merging TV and mobile app worlds. 📺 🎮 Advertisers can now leverage Roku's platform via Unity’s Luna ad platform, focusing on app installs and direct downloads. This integration allows users to interact using their Roku remotes, receiving app links directly on their screens. It’s a game-changer for brands, offering a seamless bridge between TV advertising and mobile engagement, and paving the way for more dynamic, performance-driven marketing strategies. 📱 This is a space we at Direct Agents are watching closely, as it represents a fusion of technology, marketing, and user engagement that could redefine how we think about advertising in the digital age. 🚀 #DigitalMarketing #InnovationInAdvertising #InteractiveAdCampaigns

SUBSCRIBER LOYALTY KEY AS FOCUS TURNS TO PROFITABILITY OVER ACQUISITION Antenna’s State of Subscriptions report was released in June, highlighting the challenging environment faced by streaming services as growth slows and churn remains of concern. According to Marketing Brew, the report highlights a renewed focus on achieving profitable growth as a primary objective over subscriber acquisition, evidenced by on-going experimentation with pricing, advertising strategies, content roll-out, and bundling. While monthly subscription price increases across the sector did not significantly disrupt either acquisition or retention, overall churn rates across premium SVOD services increased to 5% in 2024, compared to 4.4% in March 2023. At Jay, we offer our streaming partners the ability to enhance their services with viewer-centric experiences designed to help solve these very issues, driving both loyalty and retention. You can find out more on our website - link in the comments. As always, please let us know your thoughts below. https://lnkd.in/gwA7N78T #streaming #subscriptions #marketing #TV #SVOD #content #technology