The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen. That means that the organizing committee itself, as well as the advertisers looking to target audiences interested in the games, are preparing for an Olympic-sized presence on social media to accompany the competition on NBC. In other words, expect Olympics-related ads, content, and shoulder programming to descend on just about every screen ahead of the Opening Ceremony. https://lnkd.in/dCtgh9N4
We Are Volume
Advertising Services
New York, NY 559 followers
Enabling Digital for the Creative Industry
About us
WAV is one of the Fastest Growing Digital Production Agencies in North America and the Tri-State Area with its headquarters in New York. WAV is an Digital Design & Production agency delivering superior quality creative, digital development, consulting, and staffing solutions to our Brand, Creative & Media Agency client partners. WAV services are uniquely positioned to support clients in achieving profound efficiencies and relentlessly delivering results.
- Website
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https://wearevolume.com/
External link for We Are Volume
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Partnership
- Founded
- 2019
- Specialties
- Website Development, Display Advertising, Email Production, User Experience, Design, Programmatic, CRM, Digital Strategy, Mobile Development, Social Advertising, SEO, and SEM
Locations
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Primary
175 Varick St
New York, NY 10014, US
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Boston, MA, US
Employees at We Are Volume
Updates
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A global technology outage caused by a faulty software update grounded flights, knocked media outlets offline, and disrupted hospitals, small businesses and government offices on Friday, highlighting the fragility of a digitized world dependent on just a handful of providers. At the heart of the massive disruption is CrowdStrike, a cybersecurity firm that provides software to thousands of companies worldwide. https://lnkd.in/gK9N9mtp
Highlights from the global tech outage: Airlines, businesses and border crossings hit by global tech disruption
apnews.com
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AI-generated video is coming into its own, even if the results can still be a bit choppy. Some recent tests of AI show the pros and cons of the latest generations of the technology. https://lnkd.in/esqnZhkW
The top 5 AI marketing activations to know about
adage.com
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CSS animations have gotten much better over time, but one thing that has always been a pain is animating to an auto size such as height. This is now a problem of the past, though, thanks to the new calc-size() CSS function. This single CSS function allows you to do some really cool stuff with animations and automatically makes auto sized animations work with no other code changes. On top of that there are a few other incredible new CSS animation features such as @starting-style and transition-behavior that I cover in this video. https://lnkd.in/d-7c67rV
We Can Finally Animate height: auto; in CSS!
https://www.youtube.com/
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Client expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers. https://lnkd.in/g4X_dBkP
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
digiday.com
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YouTube is rolling out an experimental feature to boost trend participation among YouTube Shorts creators. The new “Add Yours” sticker, currently being tested with select channels, provides a way to initiate and join trending topics. YouTube announced the feature in its weekly news update for video creators. The experiment introduces a novel way to prompt responses from your audience, potentially catalyzing viral trends and challenges. https://lnkd.in/gXEWT-DW
New YouTube Feature Aims To Spark Viral Trends In Shorts
searchenginejournal.com
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A mock video ad for Volvo generated buzz this week for appearing authentic, despite being entirely generated by AI and having no connection to the Volvo brand. Instead, the 46-second spot was developed by Laszlo Gaal, a colorist who used text-to-video platform Runway’s newest model, Gen-3, to portray a Volvo-esque vehicle weaving through a city and spawning lush vegetation in its wake. Gaal used the automaker’s Volvo For Life philanthropic fund as inspiration for the ad. https://lnkd.in/ejEWD_yu
Fake Volvo ad made with AI stirs marketers—the creator offers 5 tips for using text-to-video tools
adage.com
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Here are 12 useful websites you have to bookmark! These websites you probably didn't know exist, have helped me review terms of services automatically, transfer large files between devices, and get custom typography fonts. Enjoy! https://lnkd.in/e9PKk7wU
12 INCREDIBLE Websites You Probably Didn’t Know!
https://www.youtube.com/
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From lakehouse boating to extravagant parties, these shops are making sure their staffers get some much-needed leisure time over the next few months https://lnkd.in/ertwrKsr
How these agencies are helping their employees recharge this summer
adage.com