We Are Volume’s Post

In our latest case study we helped a multinational beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications. #marketing #beverage #beverageindustry #marketresearch

Unlock synergy through co-branding. For food and beverage brands, a co-branding partnership can add flavor variety, value and revenue growth. Here are 5 benefits: 1. Amplify reach 2. Leverage complementary strength 3. Enhance brand credibility 4. Create new memorable experiences 5. Maximize resources #branding #marketing #partnerships #productinnovation #foodandbeverage

Learn more about the benefits of interactive & dynamic fast food ad creatives in our recent blog post! 🍔

🍽️✨ Exploring Intellectual Property Strategies in the Food & Beverage Industry! 🌐📚 Discover the latest insights and innovations in Intellectual Property (IP) strategies tailored for the dynamic world of Food & Beverage. 🌍🍹 Whether you're a seasoned professional or a budding entrepreneur, Katzarov offers a deep dive into safeguarding your brand, innovations, and unique flavors in the competitive F&B landscape. #IPStrategies #FoodAndBeverage #Innovation #BrandProtection #Entrepreneurship #BusinessInsights #Katzarov 💡📊

Empowering Beverage Brands: How GDG Aligns with Your Journey 🚀 From crafting your brand's narrative to ensuring top-notch quality, GDG is your partner on the path to beverage brand success. 🌟 Swipe through for branding tips! Ready to take your brand to the next level with GDG? Checkout the #linkinbio to learn more about Global Drinks Guide 🙌🏻 London Drinks Guide | Paris Drinks Guide | New York Drinks Guide | San Francisco Drinks Guide | Los Angeles Drinks Guide | Chicago Drinks Guide Beverage Trade Network #beverageindustry #drinksindustry

🚀 Launch Your Brand into the Limelight! 🚀 Ready to launch your beverage brand into the spotlight? Trending Creative has the rocket fuel you need to propel your products to new heights of success. Let's blast off together! #TrendingCreative #LaunchYourBrand #SuccessAwaits #naturalfoods #GTM #brandlaunch

Behind the Work: How Blue Moon Is Making Life – and Its Advertising – Brighter 🍺 ☀ Back in April, partners Blue Moon and adam&eveDDB NYC announced the launch of their latest brand campaign, building upon the brand's 'Made Brighter' platform, originally launched in 2022. The latest campaign demonstrates that the largest craft brand in the country can always awaken the brightness within everyday, ordinary moments. Molson Coors Beverage Company’s Vice President of Marketing, Above Premium Beer, Courtney Benedict, and adam&eveNYC's Managing Director James Rowe sat down with LBBonline - Little Black Book's Addison Capper regarding the revamped work. The three of them discuss the meaning of 'brighter,' how the platform plans to meaningfully connect with its loyal consumers, and why the inspiration aligns with the aspirations of both partners. In terms of the thoughtfulness behind the work, James Rowe, said: "For Blue Moon, it meant really working hard to remind drinkers of our uniqueness, our bright-tasting beer with an aroma that’s unlike any other, and our iconic garnish that stands out in bars. The strategy aimed to put Blue Moon in a category of one, to stand apart from traditional premium beers, and to prevent the brand being dragged into the clutter of the wider craft category." Read more about the work here: https://lnkd.in/eZmKrAaD #DDB #MolsonCoors #LBB #BehindTheWork #Creativity

Negative marketing can severely impact your business by damaging your reputation, eroding customer trust, and reducing loyalty. This can lead to a significant drop in sales and revenue as consumers turn to competitors. Additionally, negative marketing can invite legal issues, especially if it involves false claims or defamation. It can also hinder your ability to attract and retain top talent, affecting overall business performance. The long-term consequences of negative marketing can be profound, requiring substantial time and resources to rebuild your brand's reputation and customer base. Ultimately, employing negative marketing strategies can backfire, causing more harm than benefit to your business. For Example HEINKEIN Heineken is a Dutch brewing company known for its flagship pale lager beer, which is named after the company. Founded in 1864 by Gerard Adriaan Heineken in Amsterdam, Heineken has grown to become one of the largest and most recognizable beer brands in the world. The company produces a variety of beers and ciders and owns numerous breweries worldwide. Heineken is known for its iconic green bottle and red star logo, as well as its global marketing campaigns. #BrandReputation #CustomerTrust #MarketingEthics #BusinessGrowth #CustomerLoyalty #PositiveMarketing #BrandManagement #ReputationManagement #MarketingStrategy #BusinessSuccess

Sometimes negative marketing becomes successful in growing and driving sales in a business. One of the famous campaign was run by Pepsi which targeted Coco-Cola directly i.e. #Joyofhappiness which was a banned commercial but it was a direct success to pepsi. The Pepsi Challenge was highly successful in increasing Pepsi's market share and challenging Coca-Cola's dominance. It helped position Pepsi as a bold and innovative brand willing to directly take on the market leader. Over the years, the campaign has been revisited multiple times, solidifying its place in marketing history as a successful example of negative marketing. Incase you know any other example mention it in the comment box!! #PepsiChallenge #NegativeMarketing #CocaCola #BeverageIndustry #MarketingStrategy #BrandWars #TasteTest #MarketShare #ConsumerEngagement #PepsiVsCoke #MediaBuzz

Is bringing beers to life across multiple mediums the new way to do it? Recently, I came across this campaign from an Aussie beer brand that brought to life its recognisable can in a larger-than-life way. What I liked about this was how they brought the assets to life accurately across various media, tying it back to the message of being local everywhere. #marketigncampaign #mixedmedia #brandexperience #localmarketing https://lnkd.in/eAWq-wyE