Double attribution happens whenever a single customer conversion is counted twice (or even more times) across different touchpoints in the customer journey. This leads to an inflated sense of accomplishment in a given campaign, distorting your perception of your marketing performance and leading you to overestimate your earnings and ROI. https://lnkd.in/eWUbBzht
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CEO of Solutions 8 | $100m in Ad Spend | Co-Founder of DrivenMastermind.com | Co-Host of Perpetual Traffic Podcast | Get My #1 Bestseller FREE sol8.com/free-book
Is the funnel approach squeezing customers? Not all customers prefer being squeezed, especially when shopping for higher-end services. Funnel or not, it's important to consider customer preferences and provide a self-directed experience. #digitalmarketing #salesfunnels #ppcchat
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Build a more data-driven #customerjourney using Customer Lifetime Value #dataanalytics. CLV can help you build more strategic campaigns, increase profit by informing spend, and help you to better engage customers at every touchpoint. Learn More https://bit.ly/3KfzjnP
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How will a loyalty management platform help my business? Loyalty programs are designed to increase purchase frequency, brand affinity, basket size, while elevating the overall customer experience. Using a loyalty management platform, brands will be able to design personalized programs based on customer preferences at scale, and maximize program effectiveness with predictive insights and analytics that improve performance to drive overall customer lifetime value. Watch demo videos: https://lnkd.in/gjHWjfBc
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Integrating marketing analytics into your customer retention strategy empowers you to make informed decisions, optimize customer experiences, and ultimately drive growth. This data-driven approach not only enhances customer retention but also cultivates brand advocates who are more likely to recommend your brand to others. Here's how: https://lnkd.in/dKS8A8R4 #marketinganalytics #customerretention #datadrivendecisionmaking #customerfirst
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💚 Collect and unify customer data from various touchpoints. Leverage CDP to analyze and utilize data seamlessly. ➡️ Personalize all marketing efforts, enhance customer engagement, and deliver more tailored experiences. 🤩 Learn more about Netmera CDP here: https://lnkd.in/d9dZjey2 #CustomerDataPlatform
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71% of customers expect personalized interactions, according to Gartner. But, how many businesses are really offering them? Leveraging your #MarketingAutomationPlatform as an integral cog for personalized user journeys represents a major point of difference against the competition. 🚀 Real-time automated campaigns 📊 Actionable insights 🛒 Customer loyalty and lifetime value Stop second guessing your customers. Start providing them with the experiences they’re seeking.
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Higher Educational Leader, Marketing director, Founder/CEO of #waveodessabusinessschool, Educational Developer, Lifelong Learner.
#wavedigitalmarketing An interesting #fact about #marketing #trends for businesses🌿 By understanding customer needs and delivering personalized recommendations, businesses become irresistible to consumers. Personalization boosts customer satisfaction, skyrockets conversion rates, attracts new customers, and builds long-lasting relationships 📲 So, personalization is a key factor for success in marketing today! Do you agree⁉️?
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The email and sms playbook is a 20+ year old playbook. Newsletters and drips = segmented campaigns and flows. Sure it better, but is the strategy truly relevant for customer experience today?
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Operations and program management leader | I help teams maximize results 📈, unite 🤝, innovate 💡, and thrive 🪴 together | Project Management Professional (PMP) | Certified Scrum Master (CSM & PSM)
Customers are the most important part of a business. If you're looking to improve the customer experience, data analytics can help. This blog article covers more about how you can use data analytics to unlock the potential of your customer journey. #dataanalytics #customerjourney #customerexperience #cx #actian
Build a more data-driven #customerjourney using Customer Lifetime Value #dataanalytics. CLV can help you build more strategic campaigns, increase profit by informing spend, and help you to better engage customers at every touchpoint. Learn More https://bit.ly/3KfzjnP
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By creating your customer journey map, you will be able to identify what are the pain points in the process that you need to improve, and with these adjustments you will have the opportunity to have higher conversion rates and retain customers. Learn how to do it here: https://ow.ly/kg1G50R2NhM #CustomerJourneyMap #PainPoints #CustomerRetention #ConversionRates #DigitalMarketing #CustomerExperience #BusinessGrowth #MarketingTips #MarketingStrategy
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