We Are Volume’s Post

The creative duo, Mandie van der Merwe and Avish Gordhan, brings with them 20 years of experience to lead Saatchi & Saatchi Australia’s creative offering. Dave Bowman, chief creative officer at Publicis Groupe ANZ, said, "I am beyond excited to be able to bring Mandie and Avish onboard to lead Saatchi & Saatchi’s creative offering. With their unique people skills, strategic prowess, and creative firepower, I can’t wait to see what these two amazingly talented new-world creatives make possible at the intersection of storytelling, data, technology, and media." Commenting on the appointment, Patrick Rowe, CEO at Saatchi & Saatchi Australia, said, "Why get one Chief Creative Officer when you can get two with an awards list as long as your arm? More importantly, they understand the role creative thinking plays in a new integrated world and will be a driving force for change. We couldn’t be more excited that they’re joining our team." #leadership #appointment #australia ------- -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, Intercontinental, PropertyGuru, Secret Recipe, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register to our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar Now: https://bit.ly/3OX9oE9

Ogilvy isn't just a brand, it's a legend. With a legacy spanning decades, Ogilvy has been at the forefront of transforming businesses into iconic brands through creativity, strategy, and sheer brilliance. From David Ogilvy's timeless principles to the innovative campaigns of today, Ogilvy continues to redefine the landscape of advertising, setting new standards of excellence along the way. Here are just a few reasons why Ogilvy stands tall in the realm of marketing greatness: 1️⃣ Creative Genius: Ogilvy's commitment to creativity knows no bounds. They don't just think outside the box; they redefine it. With a blend of innovation and strategic thinking, Ogilvy crafts campaigns that capture hearts, minds, and market shares. 2️⃣ Strategic Vision: Beyond catchy slogans and eye-catching visuals, Ogilvy possesses a deep understanding of consumer behavior and market dynamics. Their strategic insights fuel campaigns that not only resonate but drive real, measurable results for their clients. 3️⃣ Global Impact: With a presence in over 80 countries, Ogilvy's reach is truly global. They seamlessly navigate diverse cultures and markets, crafting campaigns that transcend borders and speak to audiences on a universal level. 4️⃣ Thought Leadership: Ogilvy isn't just a leader in advertising; they're pioneers of industry knowledge. Through thought-provoking insights, research, and publications, Ogilvy continues to shape the future of marketing, inspiring professionals worldwide. 5️⃣ Commitment to Excellence: At the heart of Ogilvy's success lies an unwavering commitment to excellence. From the boardroom to the creative studio, every member of the Ogilvy team is driven by a passion for perfection, ensuring that each campaign is nothing short of exceptional. #Ogilvy #MarketingExcellence #CreativeBrilliance

Always impressed with dentsu with whom I had a long association. This is an ambitious survey of 700 CMOs from nine countries about the changes and challenges they face. The result was a report on "Creativity at a Crossroads" with eight key themes. A few things that stood out to me: 1) One of the themes was "Cultural Capital" about how entertainment will be a key component of brand building and involves platforms such as podcasts that are branded and linked to the brand. 2) Humor is seen as making a comeback with 58% of marketers looking to create moments of joy during current difficult times and agreeing that today's advertising isn't entertaining enough in a crowded sea of bold and bullish promotional messaging. 3) Another theme is "Purpose Gets Real." It's felt that purpose must evolve from a side project to an integral element of business strategy as there is no longer any disconnect between what is good for society and what is good for business and that only through the power of emotion can we impact this and affect lasting behavioral change. Take a look and tell me some of your takeaways. https://lnkd.in/gQH2se6c #AakeronBrands #Branding #PurposeDrivenBranding Campaign Brief

Agency Report Card 2023: Dentsu Creative It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify. #AgencyReportCard

Japanese-owned agency holding company dentsu has a bit of a history, perhaps even a reputation, for #restructuring the company in search of better results. Its latest, engineered under the auspices of no-longer-so-new Americas CEO Michael Komasinski, may have unlocked the value #Dentsu has been missing the last two years. New alignments have brought new clients, in the hopes of returning back to growth. In this piece by Michael Burgi, we also speak to Jay Pattisall of Forrester, Liz Rutgersson of iProspect, Leah Meranus, Michael Law of Carat, and Sean Reardon of MiQ.

Simon Wassef is back at Clemenger BBDO after having first worked at the company 21 years ago as a junior account planner. In his new role, he will lead strategy and customer experience across the Clemenger business. Dani Bassil, CEO at Clemenger BBDO, "Simon really is one of the best in the business; if not the best. He’s worked everywhere I’ve ever wanted to work, R/GA London, Sid Lee Amsterdam, and ChiatDay LA. The fact he’s bringing all this experience to Clemenger is a game changer for us. The experience is the brand, and the fact he is so expert in both realms is exactly what we’ve needed in this leadership role. Besides being one of the smartest people I’ve met, he’s funny and kind. And he’s finally coming back to Clems. I’m so excited." Of his new appointment, Wassef said, "When Clemenger calls, you have to answer. Let’s go." #seniorappointment #marketing #australia ------- -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, Intercontinental, PropertyGuru, Secret Recipe, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register to our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar Now: https://bit.ly/3OX9oE9

‘If you are not confident about creativity why are you here?' In an agency ecosystem dominated by self-serving jargon, the sharp edges of an honest question are so often missing in marketing. It is typical of Richard Huntington, Chairman and Chief Strategy Officer at Saatchi & Saatchi UK, to not only ask the important questions but to have the guts to slice and interrogate the answers in their full complexity. Even when the answers might not align with what the industry wants to hear. In this article, Richard explains how to make mundane moments matter and the power of honesty in marketing. Read the full article on the Creativebrief platform: https://lnkd.in/eQXMk2kV

Here's the list of top 20 news stories for marketing and advertising industries in 2023. Read more in the below link. #top20 #news #advertising #marketing Wunderman Thompson MENA Gambit PR & Communications IMPACT BBDO Ali Rez Khaled AlShehhi Athar Festival Anghami Dentsu Creative MBC GROUP MullenLowe MENA World Out of Home Organization Multiply Group MEDIA247

I really like Arthur Sadoun and think he's done some gutsy stuff in his role as Publicis CEO. But this article threw some ice down my spine. The money phrase? "In the industry, creative is today not accretive to growth." Folks, you know the first thing I did when I read that? I looked up the word "accretive." It means "characterized by gradual growth or increase." Uh oh. And sure, right after that, he says that "creative is still essential to our growth." But how does that undo the first statement? "In the industry." In the industry, Creatives and the work they do are undervalued. In the industry, agencies are constantly vying for the newest shiniest object in tech, data, media. These two things are related. Sadoun has long understood that tech, data, and media are force multipliers for creativity. That's good. But not when you start decoupling them and only attributing growth potential to one side. If creativity isn't helping you grow, maybe, just maybe, you're selling it wrong? For instance, Publicis cleaned up in the Pfizer global agency consolidation earlier this year. Only one part of the business (as I understand it) went to IPG instead. Can you guess which one? Creative. Again, I like Arthur. I like Publicis. They grew in Q2, they're still growing, and they'll continue to grow. I would have retired there had I not been let go last year. But I still believe and always will believe in the overwhelming power of creativity to grow connections, grow brands, and yes, even grow profits. So wherever you are, give a Creative a hug today. Particularly if they work at Publicis. TL;DR: You can't spell accretive without creative.

Introducing, a Thank You slide that isn't a waste of space. By our estimates there are about 10k agencies in Australia. On average they present once a week to a room full of influential people. That meeting lasts an hour, consisting of 45 minutes jabbering and 15 minutes for questions. If it's a massive all agency response, that's likely to be 40 people taking part in an hour long Thank You slide stare fest. Back of a napkin maths, that's thousands of people spending 130,000 hours looking at a slide with just thank you on it. At Hopeful Monsters, we think that's some pretty valuable real estate that could be put to better use. So, from this day on, our ‘Thank You’ slide will be given to organisations that need your attention and we’re kicking it off with Yes23. Simply click on the link and add your branding bits. https://bit.ly/3P7Xiag Please reach out to our tech team if you have any issues with the download. OK, we aren't going to list all 10,000 agencies in Australia. But this bunch probably punch out a fair few thank you slides: Thinkerbell VMLY&R The Monkeys Saatchi & Saatchi The Hallway Common Ventures Connecting Plots Paper Moose Akcelo Bear Meets Eagle On Fire Five by Five Global Frost*collective Havas One Green Bean Herd MSL Initiative Hatched Avenue C. This Is Flow Half Dome In Marketing We Trust Poem BMF Australia Bastion We Are Social Think HQ The Works Ogilvy Cummins and Partners LOUD We Are Different History Will Be Kind Campaign Brief AdNews Australia