We Are Volume’s Post

A combination of my two favourite things: motorsport and crocs 🤯 🏎 NASCAR and Crocs recently announced their first-ever licensing partnership, with the new collection featuring adult Crocs, kids Crocs, and a number of NASCAR-themed Jibbitz charms. It's all part of NASCAR's drive to reach a younger, Gen Z audience 📈 👶 Over the last few years, NASCAR have pivoted their marketing efforts towards this demographic. It's a move that is paying off - a report by Morning Consult suggested that NASCAR ranked number nine out of the 20 fastest growing brands for Gen Z in 2020. NASCAR also saw a 7.9% growth in brand popularity among the 18 - 23 audience, outperforming brands such as Pepsi and Snapchat. The partnership between NASCAR and Crocs makes sense when you consider that Crocs' customer base is predominantly Gen Z. According to CivicScience, nearly half (47%) of Gen Z adults own a pair of Crocs (myself included...) 😮💨 Additionally, Crocs are extremely popular with sports fans. When looking at fans of LeBron James and Aaron Rodgers, roughly a third of them own a pair of Crocs. And according to CivicScience, nearly 7/10 Crocs buyers attend sporting events at least a few times a year. Given that both brands hold such significant cultural currency with the Gen Z audience, this partnership is bound to be a success. And if anyone is looking to buy me a birthday present... you've got until July 👀 🎁 #sportsbusiness #motorsport #nascar #crocs 📸 NASCAR and Crocs

When I started my MBA, one of the first classes was Marketing Management. We delved into numerous iconic campaigns from some of the world's top marketing companies, ranging from Barbie's "You Can Be Anything you want to be" to the amazing "Is Pepsi Ok?" But one campaign stood out to me the most: "Just Do It" by Nike. _ _ _ _ _ _ _ _ _ __ _ _ _ _ Nike launched this campaign in 1988, featuring both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same. One memorable television advertisement showcased an 80-year-old marathoner named Walt Stack, illustrating dedication by running 17 miles every morning. _ _ _ _ _ _ _ _ _ __ _ _ _ _ Following the campaign's launch, thousands shared personal stories about their moments of "just doing it," from leaving stagnant jobs to shedding over a hundred pounds. "Just Do It" became Nike’s emblematic tagline, resonating with audiences worldwide. _ _ _ _ _ _ _ _ _ __ _ _ _ _ Why did I love this campaign? Nike tapped into an emotional connection with its audience, weaving meaningful stories that reflected its core values of motivation, inspiration, and healthy living. Nike's decision to integrate their value proposition with emotionally-driven storytelling was both unique and incredible. Nike #justdoit #marketing #values #inspiration

Really glad to see big brands using fun, energetic, comedic tones during dark global times. Giving people an escape, even if it is for 30 seconds, will resonate with consumers. This ad from adidas, building hype for a new iteration of their iconic Predator boot with Jude Bellingham... it just puts a smile on my face: https://dai.ly/x8rjbvc When brands treat their announcements as genuine entertainment, people seek out their "adverts" - rather than avoiding and/or ignoring them. #advertising #communication #entertainment #adidas

Enjoyed seeing Gymshark double down on their positioning. When launched, Gymshark understood that ’training’ in the gym was a core part of people's identity, yet there wasn’t a brand that was positioned in the gym. Brands like Nike and Adidas were (successfully) chasing mainstream sports like running, football and basketball. They positioned themselves as the ‘gym’ brand (it’s literally in their name and now in the campaign) in an authentic way that brands like Nike could not. It's easy for brands to lose their meaning as they grow with the consistent need for growth and customer acquisition, but remembering what was special about the brand in the first place drives the personality. People buy brands because they are unique, not because they are a bit like their competitors. #gymshark #branddesign #brands

Reflecting on an Era: Tiger Woods and Nike’s Iconic Partnership Tiger Woods finished last amongst the golfers who made the cut at The Masters, but he'll always finish first in brand recognition. He's parted ways with Nike, but the hookup between the two powerhouses was incredibly lucrative. The collaboration between the golf legend and the iconic brand has been nothing short of historic, shaping the narrative of golf and sports advertising. From the memorable ‘Golf’s Not Hard’ campaign to the profound ‘Swing Portrait’, each ad was more than just a commercial; it was a cultural moment that transcended the sport. As Tiger Woods announces the end of this partnership, let’s look back at some of the most unforgettable Nike commercials that defined an era and the ethos of excellence and innovation. Read more about Tiger’s journey and the legacy of this partnership in this insightful article: Reflecting on Tiger Woods and Nike’s partnership. #SportsMarketing #advertising #branding Which was your favourite? 

The Game – Sporting Goods industry participants are well-placed for market share growth over the long term through innovation, adaptability and a focus on consumer well-being! Reebok, enhance accelerating digital investments toward e-commerce and direct-to-consumer channels bode well. Health-consciousness, sustainability and innovation are key trends driving the industry. The industry participants (Nike & Puma) are expected to gain from the expansion into newer categories and adjacent categories. Expansion into newer markets will be critical focus for Reebok (Champion acquisition) team to boost market share. The company is expected to reap the benefits of digital and technology-driven investments based on the shifting consumer preference for online shopping. #reebok #branding #growth #consumers #culture #sports #reebokkids #toddkrinsky #shaquilleoneal #communitymanager #brandconsultant #communities

Day 2/30: Ads that tell a story Nike's captivating campaigns have always had a way of stirring something within us, urging us to leap beyond our limits and make a mark. Their brand isn't just about shoes and apparel; it's a symbol of purpose and passion, encouraging us to stand for what we believe in. In the short film 'Dream Crazy,' Colin Kaepernick, the former San Francisco 49ers and University of Nevada, Reno star, not only lends his voice but embodies the very essence of sacrifice for one's beliefs. The resonating words, 'Believe in something. Even if it means sacrificing everything,' reflect the unwavering spirit that defines Kaepernick's journey. This powerful ad struck a chord deep within. It's more than just marketing; it's a powerful narrative that sparked profound debates and emotional responses. It challenged the norms, sparking conversations about the role of activism in sports. Despite the storm of controversy, the ad became a symbol of resilience and the importance of standing up for one's convictions. Amidst the tumult, Nike stood its ground, championing the value of pushing boundaries and advocating for social causes. Their bold stance not only elevated their sales but solidified their position as pioneers in the realm of sports and activism. 'Dream Crazy' isn't just an advertisement; it's a battle cry for those unafraid to challenge the status quo and fight for change. It's a reminder that in the pursuit of our dreams, we must dare to dream without limits. Let's continue to break barriers and reach for greatness. Don’t ask if your dreams are crazy. Ask if they’re crazy enough. 💪#Nike #justdoit #advertising #storytelling #adsoftheworld Agency: Wieden + Kennedy To read more about the controversy: https://lnkd.in/d3cjMF9U. https://lnkd.in/dbi68Ctx

Remember when we were sold the idea of being able to ping customers your ad (harass them) when they're near your restaurant/store/location? It never really took off did it (well, Tinder did)? Really like how this has given the power of digital tracking back to the consumer - getting their buy in rather than pestering them. Feels smart and modern. I like where this is going. #positiveadvertising #digital #digitalOOH #adidas #DOOH

After 27 years Tiger Woods & Nike break up. ❌ And his next move is very interesting… Following a rocky latter half of the relationship, the two parties have decided to go their separate ways. With some of Tiger's off-course issues as well as certain sports marketing initiatives by Nike that weren't favored by Tiger, the end was evident. 💰 But not before Tiger made a significant amount of money: 1996-2001: $40 million (Increased Nike’s rev from $30 Million to $300 million) 2001-2006: $100 million 2006-2013: $160-$320 million (Undetermined) 2013-2023: $200 Million 💰 Total earnings in 27 years: $500-660 million. Tiger worked wonders for Nike's Golf division. But now there are rumors of its imminent closure or at least major downscale. Tiger on the other hand is headed to… Drumroll… ⛳ TaylorMade. His current equipment manufacturer. They will also most likely create an apparel division specifically for Tiger. 🏅 Expect for TaylorMade to begin going heavy on a NEW marketing campaign. I've always been a fan of TaylorMade’s marketing, so it will be interesting to see how they leverage Tiger Woods in their future strategies. But what do you think? Interesting move or great move? #sports #sportsmarketing #nike #taylormade