Giuseppe Caltabiano

London, England, United Kingdom Contact Info
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About

Hello I’m Giuseppe! I am a highly-talented, results-orientated global marketer with 20+…

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Experience & Education

  • AVK-SEG LTD

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Publications

  • Marketing Lessons From A Major M&A In the Energy and Technology Sectors

    Brand Quarterly

    How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms were operating separately (ref. Stern School of Business). The only sensible way to measure success from an external viewpoint is to see whether the share price increases as a consequence of the purchase.

    Based on latest…

    How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms were operating separately (ref. Stern School of Business). The only sensible way to measure success from an external viewpoint is to see whether the share price increases as a consequence of the purchase.

    Based on latest reports, at least 80% of mergers fail: poor internal and external communication is one of the most common reasons of the failures. The article will provide an extensive view of a major case of acquisition and integration in the Energy and Technology sectors.

    See publication

Projects

Honors & Awards

  • 2017 Top 25 Masters of Multichannel Marketing

    -

  • 2016's most influential European B2B marketers, Traackr

    Traackr

Languages

  • English

    Full professional proficiency

  • Spanish

    Full professional proficiency

  • Italian

    Native or bilingual proficiency

  • French

    Limited working proficiency

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