About
Articles by Giuseppe
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Strategy Models for Marketers (and Content Marketers)
Strategy Models for Marketers (and Content Marketers)
By Giuseppe Caltabiano
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You should know your marketing velocity
You should know your marketing velocity
By Giuseppe Caltabiano
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Why a common content strategy aligns different natures of marketing
Why a common content strategy aligns different natures of marketing
By Giuseppe Caltabiano
Activity
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We are delighted to have been shortlisted for Data Centre Operator of the Year and very proud of our Head of Operations, James Simpson, who has been…
We are delighted to have been shortlisted for Data Centre Operator of the Year and very proud of our Head of Operations, James Simpson, who has been…
Liked by Giuseppe Caltabiano
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In an interview with The Information, the CIO of Chevron indicated that about 20,000 employees are testing Microsoft Copilot, but, he said, “the jury…
In an interview with The Information, the CIO of Chevron indicated that about 20,000 employees are testing Microsoft Copilot, but, he said, “the jury…
Liked by Giuseppe Caltabiano
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About ten days ago, Rock Content underwent a strategic shift towards becoming a more horizontal organization. Unfortunately, this transition led to…
About ten days ago, Rock Content underwent a strategic shift towards becoming a more horizontal organization. Unfortunately, this transition led to…
Liked by Giuseppe Caltabiano
Experience & Education
Publications
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Marketing Lessons From A Major M&A In the Energy and Technology Sectors
Brand Quarterly
How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms were operating separately (ref. Stern School of Business). The only sensible way to measure success from an external viewpoint is to see whether the share price increases as a consequence of the purchase.
Based on latest…How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms were operating separately (ref. Stern School of Business). The only sensible way to measure success from an external viewpoint is to see whether the share price increases as a consequence of the purchase.
Based on latest reports, at least 80% of mergers fail: poor internal and external communication is one of the most common reasons of the failures. The article will provide an extensive view of a major case of acquisition and integration in the Energy and Technology sectors.
Projects
Honors & Awards
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2017 Top 25 Masters of Multichannel Marketing
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2016's most influential European B2B marketers, Traackr
Traackr
Languages
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English
Full professional proficiency
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Spanish
Full professional proficiency
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Italian
Native or bilingual proficiency
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French
Limited working proficiency
Recommendations received
5 people have recommended Giuseppe
Join now to viewMore activity by Giuseppe
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Let's bust a myth: rebranding isn't always a slow and costly nightmare. I've seen too many companies stick with a stale brand, thinking a refresh…
Let's bust a myth: rebranding isn't always a slow and costly nightmare. I've seen too many companies stick with a stale brand, thinking a refresh…
Posted by Giuseppe Caltabiano
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B2B SaaS loves the idea of unique product differentiation, but the reality is that it can be a very unstable place to plant your flag. Building your…
B2B SaaS loves the idea of unique product differentiation, but the reality is that it can be a very unstable place to plant your flag. Building your…
Liked by Giuseppe Caltabiano
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Asda x Born Social 💚 We’re thrilled to announce that we will be leading the social strategy across the Asda brand portfolio. Together, we’ll…
Asda x Born Social 💚 We’re thrilled to announce that we will be leading the social strategy across the Asda brand portfolio. Together, we’ll…
Liked by Giuseppe Caltabiano
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Vi riporto una notizia passata quasi inosservata e relativa alla rottura tra PERCASSI e All'Antico Vinaio. Secondo l'articolo le cause sarebbero da…
Vi riporto una notizia passata quasi inosservata e relativa alla rottura tra PERCASSI e All'Antico Vinaio. Secondo l'articolo le cause sarebbero da…
Liked by Giuseppe Caltabiano
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What an amazing week in Germany, not everyone's idea of the perfect holiday, but ticked a lot of boxes for me. A year ago I signed up for my first…
What an amazing week in Germany, not everyone's idea of the perfect holiday, but ticked a lot of boxes for me. A year ago I signed up for my first…
Liked by Giuseppe Caltabiano
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Cannes, LGBTQ+ advertising, and a more complex, nuanced approach to brand purpose….this weeks column.
Cannes, LGBTQ+ advertising, and a more complex, nuanced approach to brand purpose….this weeks column.
Liked by Giuseppe Caltabiano
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