Heather Campbell’s Post

Put the CRO in charge of marketing, you really do get even more leads, and sell more. You just burn a ton more cash. Put the CRO in charge of customer success, you get more revenue from the base. You just burn a ton of goodwill.

The search for new customers and clients can sometimes overshadow the need to retain existing ones. The value of a long-term or lifetime customer is almost invaluable as it can influence your marketing efforts and budget as well as create an organic referral structure that requires no marketing. While not everyone is part of their company’s marketing, it’s still important to understand the value of a lifetime customer. Spending on new customer marketing usually outpaces the budget for existing customers and while this is normally the best strategy, it can be worth revisiting how much energy your company is putting into retaining existing customers. This kind of strategy can also be applied, in a non-transactional way, to wider thinking in both business and life. When looking for a new job or building other types of interpersonal relationships, focusing on existing relationships can be a great way to get into a new space and meet new people. #mriraleigh #marketing #value https://lnkd.in/dsyigzJa

You think you're selling a service? Wrong. You're selling an experience. Time to elevate the mundane into the memorable. You’re not just a funnel builder or a marketing guru; you're a 'peace of mind' provider. Every interaction with your client, from onboarding emails to the user interface, should scream excellence. Elevation isn't an extra; it's an expectation. This is how you turn one-time buyers into lifetime customers.

Customer reviews can be a goldmine when you want to get into the heads of your customers. And not just reviews of your own products but those of your competitors' products as well. 😍 What did they love? 🤬 What did they hate? 🤔 What do they want more of? Less of? Don't forget to keep a database of helpful reviews that you find so that you can go back later and use them to help you: 🎯 Hone in on your ideal customer 💯 Craft content that's exactly what your ideal customer needs to hear Do you use reviews as part of your marketing strategy? Drop a comment down below!

It's going to be hard, but hard doesn't mean impossibleIt's going to be hard, but hard doesn't mean impossible https://lnkd.in/dpbnB_um Customer Service and Reputation Management Can Impact Your Gym’s Marketing Success (36).png?raw=1

The Winning Combo: Great Customer Service + Stellar Marketing. Did you know that amazing customer service isn't just about making customers happy? It's also a secret weapon for turbocharging your marketing efforts! When customers have an incredible experience, they can't help but share it with their friends, family, and colleagues making your business or company stand out . That's free word-of-mouth marketing at its finest if you ask me. Furthermore Happy customers become loyal customers, driving sales and revenue. They become your biggest advocates, spreading the love and bringing in new customers through referrals. It's like having an army of marketers on your side So, let's make customer service a priority, go above and beyond, and watch our marketing soar. Happy customers are the best marketers you could ever have! #CustomerService #Marketing #BusinessSuccess #HappyCustomers #Secretsofmarketing.

When you’re willing to do the self-discovery work to know yourself and own your brilliance, you’ll see the value in learning as much as you can about your intended customer so your marketing connects in an impactful way. The most important element of your marketing strategy is the customer discovery; when you know those humans well (enough), you can design conversations that allow you to build awareness, establish your credibility and position your offers for sale. You’re not shortchanging your brand if you pause your marketing to work on your customer discovery….IMO you’re setting your brand up for the kind of fit that creates excitement and desiree results.

The more we think about marketing as a tool to create and develop relationships, the easier it is to see the obvious stuff that needs to be done to get results... Take care of people, and they will take care of you. Customers want to create a connection with the people they work with. Customer:

I think the two most important questions that need to be answered when it comes down to marketing, especially a SMB service business, are 1️⃣ What’s my budget? 2️⃣ How creative will I allow myself to be? The answers to these two questions set your marketing boundaries. Having the creative courage to be be distinctive, and the means to get that message out there, is what matters. Everything else can then fall into place: → What channels do you double-down on? → How are you building trust? → What's your customer experience like? → Are you answering questions that your prospect has when they move “in-market”? Distinctive. Memorable. Accessible.

❌ MYTH: Likes and follower counts are enough to determine how well your pages are performing. ✅ FACT: Those metrics are a great place to start! But they’re far from the whole picture. Getting a more holistic view of your KPIs (accounts reached vs. accounts engaged, customer acquisition cost, conversion rate, etc.) will help you create a more comprehensive marketing strategy.