Pam Didner

Artificial Intelligence (AI) has become our "invisible" a companion that we can't live without. We rely on these companions to remind and support us through everyday tasks such as: Greeting us in the morning with our favorite news or podcast, autocompleting our texts, discovering the best route to work, recommending movies and music for us to listen and more.

As much as we fear AI may take over the world one day, we also have become more and more comfortable with machines intermingling… Show more

Artificial Intelligence (AI) has become our "invisible" a companion that we can't live without. We rely on these companions to remind and support us through everyday tasks such as: Greeting us in the morning with our favorite news or podcast, autocompleting our texts, discovering the best route to work, recommending movies and music for us to listen and more.

As much as we fear AI may take over the world one day, we also have become more and more comfortable with machines intermingling in our daily lives. These intelligent machines also have the same impact on business applications and our jobs.

In my third book, The Modern AI Marketer, Didner takes marketers on a journey starting with the history of AI, to AI applications in modern marketing, and how to drive AI initiatives at work. It includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge.

I share multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing engagement tool.

This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and want to know how to make of it as a marketer and sales professional, check this book out.AI, not a fad. It's here to stay.

Find out why and let's get started. Show less

Effective Sales Enablement, written from a marketer’s perspective, goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies and processes. Using case studies and examples from some well-known brands such as Cisco, Oracle, Google and more, she provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Effective Sales Enablement… Show more

Effective Sales Enablement, written from a marketer’s perspective, goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies and processes. Using case studies and examples from some well-known brands such as Cisco, Oracle, Google and more, she provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
• understand trends that impact sales professionals and how to take advantage of them
• become a better marketer with creative ideas on how to support sales
• integrate sales elements into select marketing programmes and vice versa
• assemble a first-class sales enablement team
• leverage technology to better integrate sales and marketing
Show less

1. Why do you need this course?

Building an international content marketing team for your company can be tough, especially with limited budget and resources. This presentation helps you to assess where you stand, what you should do to pull a team together, what the organizational charts will look like and what your next steps should be. It will assist you with:

- Knowing where you stand with your current B2B content marketing landscape
- Showing examples of organizational… Show more

1. Why do you need this course?

Building an international content marketing team for your company can be tough, especially with limited budget and resources. This presentation helps you to assess where you stand, what you should do to pull a team together, what the organizational charts will look like and what your next steps should be. It will assist you with:

- Knowing where you stand with your current B2B content marketing landscape
- Showing examples of organizational structure
- Helping you to figure out where the gaps are to be able to move forward

2. Why is this course essential?

If you need to create your own international content marketing organization chart, this course is for YOU. Once you go through the content, you should be able to put a preliminary organizational chart together to review with your team and management.

3. What will you be able to accomplish after this course?

- Assess your current content marketing team’s status within the company
- Identify who currently supports you in content marketing efforts
- Create a preliminary organizational chart that describes your company’s situation
- Decide how best to move forward with your content marketing strategy based on your budget and resources

4. Who should take this course?
- Headquarters employees who are looking to expand the team
- Local team members wearing global hats
- Agencies that help clients organize international teams
- Anyone looking to expand their global marketing team!

Even if you don’t fall into those three categories, you still have the potential to gain new and useful knowledge from the course! Plus, this course is an easy read with only 115 slides. Ha! Really, it’s an easy read!

You will see! Show less

1. What is this course about?

This course gives step-by-step instructions to help you create a pitch for boosted content marketing resources within your company. After the course, you’ll know how to gather information and create a compelling presentation to persuade management.

2. Why is this course essential?

Simply put, you can’t reach your full potential unless you have the proper resources. This course will help you to locate and unlock those resources within your… Show more

1. What is this course about?

This course gives step-by-step instructions to help you create a pitch for boosted content marketing resources within your company. After the course, you’ll know how to gather information and create a compelling presentation to persuade management.

2. Why is this course essential?

Simply put, you can’t reach your full potential unless you have the proper resources. This course will help you to locate and unlock those resources within your company.

3. What will you be able to accomplish after this course?

- Describe the maturity stage of your company’s content marketing
- Articulate the effectiveness of your content marketing efforts and expected impact
- Assess your internal customers’ needs and identify solutions
- Create a holistic plan to present to your management
- Select key communications tasks to continue building momentum

4. .Who should take this course?

- Content marketing managers or strategists on the client side who want to expand content marketing in their companies
- Marketing managers who create content to support sales and channel partners/distributors
- Marketing managers interested in bringing content marketing initiatives to their companies
- Marketing professionals, including agencies, who want to learn how to take content marketing to the next level Show less

Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

- Create content that engages people--regardless of their country and culture
- Identify key… Show more

Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

- Create content that engages people--regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect "dots" that others don't see and connect them in ways you never thought of before

"Content marketing across geographies is a different animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity Show less