Victoria Fairclough’s Post

There's some excellent content coming out of #CannesLions2024 this week - and it's always impressive when journalists attend hundreds of meetings and events - yet still find time to report on them daily! 👩💻 🙌🏻 I'm really enjoying the daily updates and news from Performance Marketing World in particular - well worth a read...

"Advertising is a potent tool and now is the time for us all to step up, recognising the urgency of the climate crisis and the need to get ahead of disinformation. When information is delivered in a way that resonates with the audience, it can drive positive change. We can do three things: safeguard the public against misinformation by reaching them with a positive message, reframe by communicating the benefits of climate policy, or rebut misinformation with the relevant facts. The elections and the climate crisis will not wait, and neither can we. It’s time to act now," says Harriet Kingaby at ACT Climate Labs. Excellent piece c/o Sustainability Beat looking at why it’s important for climate communicators to help combat misinformation during the upcoming political elections. Well worth a read... 👇🏻 🌱 🗳️ https://lnkd.in/ehiCNDHw

I've been lucky enough to meet some brilliant #entrepreneurs over the last few months via The Samphire Club and Six Degrees. It's always awesome to see fellow small businesses evolve and adapt as they make a positive impact for clients - especially across important topics such as #health and #wellbeing. It's been a delight to meet you Claire Thomas - and I'm sure it's incredibly rewarding helping people facing burnout or living with chronic illness. 👏🏻 👩🏼⚕️ 🩺

It's brilliant to see the fabulous Secrets from a Coach #podcast team featured in this month's Psychologies Magazine - they've worked hard to create an entertaining and informative weekly chat to help listeners thrive at work [and in life too!]. Give it a listen today! 👏🏻 🎉 🎧 Read the full article here: https://lnkd.in/efWY_unz Debbie Green Karl Green Laura Thomson-Staveley WISHFISH COACHING AND DEVELOPMENT LTD

"This shift towards sustainability is not just a moral imperative, it's also a strategic imperative for both charities and businesses. It's clear that the advertising industry holds immense potential to drive positive change. Now is the time to harness the power of advertising to create a better, brighter tomorrow for generations to come," says Harriet Kingaby at ACT Climate Labs c/o Campaign UK. A smart insightful piece about how businesses and NGOs can ensure #sustainable #advertising resonates with consumers. "It's no longer just about selling products or services; it's about shaping perceptions, influencing behaviour and, ultimately, driving positive change. From media partnerships to pro bono campaigns, there are countless opportunities for collaboration and mutual benefit." Well worth a read. 👇🏻 🤓 🌳 https://lnkd.in/edZjHncd

"I expect AI agents to become ubiquitous tools for consumers. As we approach the release of groundbreaking products that consolidate services into a single interface like the R1, the advertising landscape also stands on the brink of transformation," says Jon Block, Chief Product Officer at VIOOH c/o The Media Leader. Fascinating piece about the impact of #AI on the #advertising industry - and which #media channels will survive this technological revolution... Well worth a read. 👇🏻 🤓 🤖

Anyone looking for an awesome #photographer in Devon to help with your personal #branding this is for you… Jessica Farmer is superb - sign up today! 👇🏻📸 Karen Meadows Gemma Selley Lou Jones Martin Shaw Alison Richards Jo Holdom Lisa Vanstone

I was lucky enough to attend the Royal Television Society's 2024 TV Predictions event on Tuesday – and it was brilliant to see a full house of supporters from across the industry. My key takeaways were: 🏈 US TV market is in a worst state than the UK - big tech is stepping in to fill in for production companies with #sporting and #live events popular. 📱 The takeover of media by big #tech will start happening – but it’s a few cycles away. This change began when we were able to watch TV on our mobile phones. 🍿 Our TV this year is going to be like comfort food – we’re going to revert to simple old fashioned entertaining telly. Gladiators reboot anyone? 💪🏻 Big formats need a sense of #scale to cut through. Fewer, bigger, better is here. 📺 Viewing doesn’t simply happen #overnight anymore. Increasingly, we’re seeing a digital first commissioning strategy. 📱 TV marketing is often old fashion – and needs to tap into #social media as a promotion tool for programmes. Social is a #discovery tool many of us are already using regularly. 👶🏻 YouTube one of the biggest TV competitors with 60% of all people in the UK between ages of 4 and 15 watching it on connected TVs regularly according to Barb Audiences. As they grow up, there’s a danger they’re going to be lost by the broadcasters. Congratulations to Julie McKeen and David Amodio for producing a great event.👏🏻 Lovely to see familiar faces too - including John M. and Sunit Kotecha. 👋🏻 

I was lucky enough to attend Future of TV Advertising Global last week – which was as excellent and illuminating as ever. I shan’t repeat what many others have shared – and it was all thoroughly reported by The Media Leader's excellent Omar Oakes and Ella Sagar – so do have a read if you haven’t yet.🤓   Instead, I’ll say that as someone who began their career making TV programmes, I’ve always proudly watched as the industry has taken innovative leap after leap into the unknown. From HD to 3D, to live events, SVOD and catch up. It’s never been an industry to shy away from a challenge. And as Justin Lebbon kindly pointed out I am someone who’s been to many iterations of #FTVAGlobal over the years (!), and yet for the first time in its history my resounding takeaway was that TV is falling behind.   As Brian Wieser, CFA said, “video is video”. But there are many weeds the video powered industry is getting bogged down in. From cat videos and digital viewing that’s fit-for-TV to the messy middle, data transparency and one measurement to rule them all (with a sprinkling of ‘under currencies’ thrown in). Brian’s warning was stark, “digital advertising will bury television as it’s been historically defined.” 📺   TV’s ever-presence in your living room, lounge or front room gives it huge power and popularity – and for most of us it’s still the number one way to watch. Indeed, a beloved way to watch. So perhaps it’s time for telly to get out of the weeds, remember its innovative heritage and start to, as ITV’s Kate Waters so eloquently put it, “compete on content and collaborate on everything else.”   There’s no doubt 2023 has delivered more than its fair share of TV-related challenges but surely nothing it’s 100-year heritage can’t handle. I want to leave #FTVAGlobal next year feeling invigorated and excited, not sad for the demise of an industry I’ve always loved. Come on telly land, it’s time to bring it home!  Congratulations on a brilliant event to Justin Lebbon, Steven Scaffardi, Greg Grimmer, Sam Tidmarsh and John Moulding and everyone else at Adwanted Events! 👏🏻 Lovely to see some other familiar faces too! Joanna Nowakowska, Colin Mann, John M., Gary Brown, Jon Watts and Ian Whittaker. 👋🏻