WeTransfer

You may have heard our exciting announcement last week – we've been recertified as a B Corp! To mark this achievement, we hosted a Wellness Day across our hubs in Amsterdam, London, and New York. Our teams enjoyed a day filled with: 🥐 A delightful breakfast spread 🍏 Local and nutritious food and drinks 💆♂️ Complimentary massages for relaxation and rejuvenation The day was dedicated to celebrating our B Corp journey and acknowledging the tremendous collaborative effort that made our recertification possible. It provided a wonderful opportunity to reflect on the values and commitments that define us as a B Corp, highlighting the dedication and teamwork that have been instrumental in achieving this milestone. #BCorp #WellnessDay 🌏 💚

What has our Guest Curator, iconic artist Olafur Eliasson got planned for us this year? In his letter he speaks to the pressing issues of our time, and introduces three important he wants you to know about. Read: https://lnkd.in/ecmrvSuS #olafureliasson #climatechangeart

🎉 We're excited to celebrate four years of growth and profitability as a B Corp, with our highest score yet! Becoming a B Corp isn't just a checkbox – it's our pledge to redefine tech for good and help you make more sustainable choices. With growth comes more impact for the creative industries and brands we serve. Here’s how our community is helping us make a difference: 🌱 Reduced our servers’ CO2 emissions from our 2020 baseline even as our platform and tools continued to expand. 🎨 Launched The Supporting Act Foundation, donating €1M to more than 70 emerging artists. 🌍 Achieved climate neutral status Improving our score not only proves that businesses can lead and grow with purpose but it shows the impact of responsibility at scale. Come celebrate with us as we continue our journey by championing creativity and define a better way to do business! 🎨 Illustrations by Ana Cuna https://lnkd.in/e4CZ4N96 https://lnkd.in/e6FgxUgG 🌍💚 #BCorp #TechForGood

Our Guest Curator this year is the legendary Olafur Eliasson and we couldn't be happier. Here's what he's cooking up for us this year: https://lnkd.in/eU_vi8RK

We are thrilled to introduce this special edition of the Brands & Culture report, celebrating the extraordinary work that has emerged from Cannes Lions. This report dives deep into the campaigns that listened to, responded to, made, shaped, and created culture, leaving a lasting impact on both consumers and society.

We had an incredible 3 days at MAD//Fest London! 🌟 A big thank you to everyone who stopped by and contributed to our Joy Of Advertising Wall, demonstrating that advertising can be premium and joyful, evoking positive emotions. The team took to the stage twice to discuss the future of media planning and the power of creativity in driving attention. First up was Natalie Fisher-Brown (Firth), our UK lead for the advertising business, and Jean-Guillaume PAUMIER from dentsu sharing their vision for the future of media planning. Key takeaways: • Establish Accountability: Focus on meaningful measurements and lead in carbon-footprint measurement with high-impact formats. • Leverage Industry Talent for Good: Use behavioral science and innovative technology to drive positive change. • Collaboration is Key: Success in a crowded marketplace depends on deep collaboration between advertisers, planners, and media partners. Next was Matthew Butts, our Measurement and Insights expert, who spoke alongside Ella Britton, Strategy Director at Total Media & Behave, on the power of creativity in driving attention. Effectively driving attention and outcomes is more than just making a series of media adjustments, it's also about infusing the right blend of creativity to enhance ad effectiveness. In partnership with Lumen Research, we evaluated nearly 30 campaigns across the US & UK for a data-driven exploration into the specific creative elements on WeTransfer ads that boost attention, drive outcomes, and shift brand perceptions. Key insights: • Emotion Drives Effectiveness: Evoking positive emotions from consumers more than doubles purchase intent vs. negative/neutral emotions • Motion moves the needle: Motion-centric creatives like video and animations are most effective at increasing intent on WeTransfer • Creativity Do’s and Don’ts: ✔ Do learn from other industries, invest in creative development, and experiment with new formats and messages ❌ Don’t lose sight of brand messaging or skip audience research

Creative marriages that stick – when Russell met Damian Join award-winning British actor and art collector Russell Tovey for a conversation with Damian Bradfield, Co-Founder of WeTransfer, delving into the mutually beneficial power of long-term alliances between creatives and brands. As WePresent’s Guest Curator in 2023, Tovey was given the artistic freedom to spotlight queer artists and some of his lifelong creative heroes who were lost to the HIV/AIDS crisis, culminating in the production of the evocative film "Life is Excellent." The year-long partnership spanned multiple projects, including joint efforts in supporting Magic Breakfast, a UK charity dedicated to ensuring no child is too hungry to learn, demonstrating how creativity can be a catalyst for social good. Together, they will unpack why artists and brands should join forces to tell important stories and drive meaningful change, what makes a good working relationship – and how to turn a professional meet cute into a long-lasting creative marriage. This is just one of many incredible conversations that will be happening next week. Don’t miss out – get your ticket NOW at: https://bit.ly/UKCFTIXLI #ukcreativefestival #ukcreativefestival2024 #russelltovey #damianbradfield #WeTransfer

Why choose between traveling the world and building a career when you can do both? 🛫 Our ‘Work from Elsewhere’ policy means that for 30 working days per year, your office could be on a beach in Bali or on a cliffside in the Alps. Here’s why our team loves this policy: Scenery Switch 🏞️: Change your view, change your perspective! Local Cuisines 🍲: Why settle for takeout when you can have the real deal? Cultural Immersion 🎭: Experience new cultures while getting your paycheck! #WorkFromElsewhere #30DaysChallenge #Workation #GlobalWorkforce

We've donated over 1 million euros to underfunded artists. This was powered by YOU! That means whenever you send a file, you help make great art happen. 👏👏👏 The Supporting Act Foundation From - These installations from Korean artist Seonah Chae and - Photography exploring the healing process of trauma from Dutch artist Ankie Van Kasteren to - These kitsch-looking, politically-charged artworks from British artist Elleanna Chapman

🔥 We’re excited to announce that WeTransfer Advertising is a MAD//FEST 2024 partner—Join us for one of our speaking sessions or come and see us at our stand next to the attention stage. 📅 WeTransfer x iProspect FUTURElab: The Future of Media Planning Tuesday, 2 July, 12:05pm The DigiAd Stage Natalie Fisher-Brown (Firth), our Head of UK Sales, and Jean-Guillaume PAUMIER from dentsu will discuss the future of media planning, emphasizing creativity, innovation, and responsibility. They will highlight collaborations with luxury brands like Kering and innovative AI-driven campaigns. Natalie will also share how WeTransfer Advertising is setting new standards for innovation and responsible advertising. 📅 Creativity’s Impact on Attention and Brand Outcomes  Tuesday, 2 July, 2:35pm Attention Stage Matthew Butts, our Measurement & Insights Lead, and Ella Britton, Strategy Director at Total Media & Behave, will discuss how to effectively drive attention by focusing on what truly makes people pay attention—the creative itself. They will explore how creativity influences attention and impacts the outcomes that matter most to brands. 🎟 Want to join as a WeTransfer guest? Leave us a message - we have a few tickets left. More about the event here: https://lnkd.in/dkr6cVu #MADFEST #WeTransferAdvertising