Barb Audiences

In our latest video below, Douglas Whelpdale, Head of Insight at Barb shares the June 2024 viewing figures and insights into low viewing figures for the recent UK election leadership debates. Read his full What People Watch article: Audiences tune out of leadership debates – here: 👇 📺 🗳️ https://lnkd.in/eyRvfb5U

To find out which programmes contributed to viewing in June, including the UK election leadership debates and UEFA Euro 2024 football matches among others, check out the Monthly Viewing Summary here: 📺 👇 https://lnkd.in/eGb2wz88 #barb #whatpeoplewatch #June2024

England Euro 2024 #streaming audiences boosted by extra-time #goals. Streaming #audiences for England’s latest match in the Euros spiked in extra time, new research found. Douglas Whelpdale, Barb’s head of insight, thought this trend of a spike late in a match “seems probable” — for bigger games, at least. Read the full article c/o Ella Sagar at The Media Leader UK here: 👇⚽️ https://lnkd.in/eyaYjD86

"Barb data serve three main purposes: one, to support and inform broadcasters’ programming decisions; two, to aid the planning, buying and evaluation of advertising campaigns; and three, to inform how broadcasters operate in the public interest. Looking again at Barb’s three core purposes, it could be argued that audience appetite for TV leadership debates is on the wane. A series whose viewership had declined by almost 50% from series one to series five would not survive a commissioner’s review: there would be no series six. But broadcasting debates is not comparable to other TV," says Douglas Whelpdale, Head of Insight at Barb. Read his full What People Watch #election analysis about why audiences tuned out of the recent leadership #debates here: 👇 📺 🗳️ https://lnkd.in/eyRvfb5U Chart source: Barb 2010-2024. Most watched debate each year. 2010, 2019 and 2024 – first debate. 2015 and 2017 – second debate.

The Premier League season may be over, but the so-called quadrennial season is imminent: that means the Euro football tournament in Germany, the Olympics in Paris, and the US presidential election (plus a bonus UK General election). Nor should we forget the T20 Cricket World Cup, a biennial event taking place now in the Caribbean and US, where England are holders. Chances are, however, that viewer numbers to this will be relatively small. The joy of sport is that anything can happen. For TV advertisers and their agencies, the joy of sport is that audience behaviour will follow somewhat predictable patterns. In the video below, Douglas Whelpdale, Head of Insight at Barb shares the May 2024 viewing figures and insights into the feast of major sporting events ahead this summer. Read his full What People Watch article: Sport – you can’t predict the winner, but you can predict behaviour - here: 📺 ⚽️ 👇 https://lnkd.in/eUTPF-Wv

To find out which programmes contributed to viewing in May, across TV favourites including Doctor Who, Eurovision Song Contest, Clarkson's Farm and Bridgerton among others, check out the Monthly Viewing Summary here: 📺 👇https://lnkd.in/eGb2wz88 #barb #whatpeoplewatch #May2024

ICYMI - The number of UK households with one or multiple streaming subscriptions is showing a plateau, according to Barb’s latest Establishment Survey. 19.5m UK homes, or 67.9% of the population, had access to a subscription VOD (SVOD) platform in Q1. Read the full article c/o Ella Sagar at The Media Leader UK here: 👇 📺https://lnkd.in/escdZCGG

"The tyranny of choice pushes Barb away from the idea of boundless configurability and towards the idea of a finite menu of set standards. Fewer metrics not only improve the usability of data, they lead to a better shared language around what’s successful — and what’s not. In any marketplace, a shared language removes friction from conversations around the cost and value of goods and services. For media advertising, finding and maintaining this language in an era of data abundance is tricky, but vital. Languages don’t stand still and Barb is already planning the next stage of our evolution," says Justin Sampson, Chief Executive at Barb in an article out today in The Media Leader UK. Read the full piece here: 👇 📺 https://lnkd.in/eDtVFQPD

"The streaming services made a strong start to 2024, with all services except Netflix and NOW recording year-on-year improvements in the proportion of UK homes with access. Overall, 19.5m UK homes had access to a streaming service in Q1 2024, a quarter-on-quarter increase but still slightly lower year-on-year (-0.5% points). The proportion of homes with two or more services also grew compared to Q4 2023, moving from 44.7% (12.8m) to 47.3% (13.6m) to be flat year-on-year in penetration terms. Discovery+ joins the tracker for the first time this quarter which is exciting to see. A change in the Establishment Survey questionnaire is responsible for catapulting Discovery+ above the 5% threshold for inclusion on the tracker. This was done to better capture passive streaming service subscriptions. This would include subscriptions via Sky packages and other bundles that existing questions prior to Q1 2024 did not fully capture. This change is in part also responsible for the strong quarter-on-quarter growth we see from Paramount+," said Douglas Whelpdale, Head of Insight at Barb. See the full details from Barb's Q1 2024 SVOD subscriptions data Establishment Survey here: 📺 📊👉 https://lnkd.in/e5qz2QWX

ICYMI - In a sign of just how international the audience-measurement marketplace has become – thanks in part to the emergence of OTT, streaming and CTV platforms that know no borders – the U.K.’s Barb (formerly Broadcasters’ Audience Research Board) Audiences has joined the U.S.’s Media Rating Council (MRC) c/o Joe Mandese at MediaPost. Read the full article here: https://lnkd.in/gzg9dGJW