PR & Communications Consultant | Crisis Communications | Strategy & Planning | Trusted Adviser to C-Suite | Freelance
"This shift towards sustainability is not just a moral imperative, it's also a strategic imperative for both charities and businesses. It's clear that the advertising industry holds immense potential to drive positive change. Now is the time to harness the power of advertising to create a better, brighter tomorrow for generations to come," says Harriet Kingaby at ACT Climate Labs c/o Campaign UK. A smart insightful piece about how businesses and NGOs can ensure #sustainable #advertising resonates with consumers. "It's no longer just about selling products or services; it's about shaping perceptions, influencing behaviour and, ultimately, driving positive change. From media partnerships to pro bono campaigns, there are countless opportunities for collaboration and mutual benefit." Well worth a read. 👇🏻 🤓 🌳 https://lnkd.in/edZjHncd
Thanks for sharing Victoria Fairclough !
Love this. I think it should be the ambition of every brand to have both media partners AND and NGOs in any partnership briefing, this would ensure not only great content expertise and reach, but also that brands deliver genuine impact as well.
Head of Customer Support & Success and Chair of the Green Network at Advanced
2moLove this, thanks for sharing Victoria Fairclough!