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🌐 Excited to share insights from Kantar Media's World Audiences Summit 2024 in Miami, where 180 leaders from 30 countries gathered to explore the…
🌐 Excited to share insights from Kantar Media's World Audiences Summit 2024 in Miami, where 180 leaders from 30 countries gathered to explore the…
Liked by Gary Brown
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Important conversation about trust with Global LBC's James O'Brien Trust in politics Trust in advertising, especially political advertising Trust in…
Important conversation about trust with Global LBC's James O'Brien Trust in politics Trust in advertising, especially political advertising Trust in…
Liked by Gary Brown
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The Power of Point Recently, John M., CMO of Kantar Media sent me the book “Everything I Know about Life I Learned from PowerPoint,” by Russell…
The Power of Point Recently, John M., CMO of Kantar Media sent me the book “Everything I Know about Life I Learned from PowerPoint,” by Russell…
Liked by Gary Brown
Experience & Education
Publications
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Unwrapping the Christmas Present Shopper
BRAD Bytes
The majority of Brit shoppers start planning gifts for the festive season before November - have you started yet?
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Understanding what drives the shopper
BRAD
Using TGI's WHY Code data, this article explores the conscious and sub-conscious factors that influence purchase decisions.
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Discovering the "Daily Dealers"
BRAD
An analysis of users of daily deals sites using TGI Clickstream data.
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Online marketers can win gold at the "Digital Olympics"
BRAD
Using TGI data, this piece examines how Olympic ticket holders are likely to make use of mobile technology during the Games.
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Unearthing the anti-Olympians
BRAD
With the London 2012 Games just months away, this article uses TGI data to better understand those consumers who are the least likely to follow the Games and assess how marketers can reach them.
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Targeting the politically engaged
BRAD
During the local and mayoral elections, this article analyses the consumer groups that are most engaged with the political system.
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Courting young magazine readers
BRAD
Using TGI Youth data to better understand the media habits and purchasing patterns of young magazine readers.
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The Sun may be rising but are there clouds on the horizon?
Brand Republic
Using Kantar Media online survey data, this piece analyses the readers of the first issue of the Sun on Sunday and assesses how these readership levels are likely to change in the months that follow.
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Changing attitudes to personal finance
BRAD
With the UK economy falling into recession, this article uses TGI data to better understand how attitudes to finance and debt have changed among the GB population over recent years.
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Engaging the engaged
BRAD
An analysis of recently engaged consumers and how marketers can reach them during the run-up to their nuptials.
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Engaging the media multitaskers
BRAD
An analysis of the ways that consumers interact with different media channels simultaneously and the opportunities that this presents to marketers.
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Recording changes in television viewing
BRAD
An analysis of the television viewing habits in the UK, particularly focussed on the rise in time-shifted viewing.
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Checking out the online shopper
BRAD
In the run up to Christmas, this article analysed how marketers can target online shoppers.
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Marketing on the move: tracking rail commuters
BRAD
Using TGI data to better understand the media habits and consumer behaviours of rail commuters.
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Ciao for NoW
BRAD Bytes
Using TGI data to assess the Sunday newspaper market following the closure of the News of the World
More activity by Gary
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"Marketing is more complicated and challenging than ever. Having someone in your corner, who amplifies your voice, seeks to make your industry better…
"Marketing is more complicated and challenging than ever. Having someone in your corner, who amplifies your voice, seeks to make your industry better…
Liked by Gary Brown
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The RNID tells us 18% of people in the UK have impaired hearing 90% of them use subtitles For live TV: 8% prefer sign language 39% prefer live…
The RNID tells us 18% of people in the UK have impaired hearing 90% of them use subtitles For live TV: 8% prefer sign language 39% prefer live…
Liked by Gary Brown
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The flip side of having so many new Labour MPs is that we don’t all fit on the government benches! An honour nevertheless to be in the Chamber for…
The flip side of having so many new Labour MPs is that we don’t all fit on the government benches! An honour nevertheless to be in the Chamber for…
Liked by Gary Brown
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Much progress to report towards the WFA North Star for cross media measurement. Poised for beta trials with live data from 35 advertisers and their…
Much progress to report towards the WFA North Star for cross media measurement. Poised for beta trials with live data from 35 advertisers and their…
Liked by Gary Brown
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Dear friends/network, I have been thinking about what I love the most and where I believe I add most value…. And that is in audience measurement and…
Dear friends/network, I have been thinking about what I love the most and where I believe I add most value…. And that is in audience measurement and…
Liked by Gary Brown
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Great piece in Press Gazette on how media owners can optimise their share of ad investment, by our in-house expert Trevor Vagg!
Great piece in Press Gazette on how media owners can optimise their share of ad investment, by our in-house expert Trevor Vagg!
Liked by Gary Brown
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Como todos los años, la semana pasada se llevó a cabo el encuentro global The World Audience Summit 2024, de Kantar IBOPE Media, este año en Miami…
Como todos los años, la semana pasada se llevó a cabo el encuentro global The World Audience Summit 2024, de Kantar IBOPE Media, este año en Miami…
Liked by Gary Brown
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As my first post on LinkedIn, I wanted to share some of my work I'm incredibly proud of for The World Audiences Summit 2024. I feel very privileged…
As my first post on LinkedIn, I wanted to share some of my work I'm incredibly proud of for The World Audiences Summit 2024. I feel very privileged…
Liked by Gary Brown
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I don’t post non-work stuff on here generally, but I felt moved to post this given how hard we’ve worked over the last weeks, months and years. I…
I don’t post non-work stuff on here generally, but I felt moved to post this given how hard we’ve worked over the last weeks, months and years. I…
Liked by Gary Brown
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#2 in our series of Euro ‘24 posts. For more information about how TGI Israel can help you identify and understand your consumer, message me or…
#2 in our series of Euro ‘24 posts. For more information about how TGI Israel can help you identify and understand your consumer, message me or…
Liked by Gary Brown
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TechEdge presented on the Kantar Media World Audience Summit in Miami last week. Amanda Signorini and Søren Holmberg Andersen shared insights and…
TechEdge presented on the Kantar Media World Audience Summit in Miami last week. Amanda Signorini and Søren Holmberg Andersen shared insights and…
Liked by Gary Brown
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It was a pleasure to be with our clients sharing experiences and great moments at the World Audience Summit. Kantar Media
It was a pleasure to be with our clients sharing experiences and great moments at the World Audience Summit. Kantar Media
Liked by Gary Brown
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Kantar Media a obtenu la certification ‘Great Place To Work’ ! Je suis très heureux et fier de cette récompense. Merci et Bravo à toutes les équipes…
Kantar Media a obtenu la certification ‘Great Place To Work’ ! Je suis très heureux et fier de cette récompense. Merci et Bravo à toutes les équipes…
Liked by Gary Brown
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