Rebel Girls’ Post

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We are proud to share that Rebel Girls and Nike have partnered on audio + video content for girls centered on Nike's Body Confident Sport initiative. https://lnkd.in/gEk5n6SM As part of our Growing Up Powerful series, this new content - developed with Professor Phillippa Diedrichs - will help build body confidence for girls. ⚡ Did You Know? Low body confidence is the number 1 reason why girls stop playing sport; while girls who play sport are 4x more likely to have high body confidence vs peers who do not. Commenting for Rebel Girls, CEO Jes Wolfe: “Rebel Girls believes the power – and joy – of sport helps girls build their confidence and offers critical tools to thrive in life. We are proud to continue to partner with Nike on this important message, and to now be part of bringing their Body Confident Sport Initiative directly to girls around the world.” On behalf of Nike, Stephanie Ankrah, Kids Global Brand Management VP: “Sport can be a powerful force in a girl’s life. When puberty hits, however, and girls experience unique and significant changes to their bodies they can feel self-conscious about their appearance and exposed and vulnerable to judgement and comparison. This can be amplified in sports environments, both on and off the field. The irony is this is when they need sport the most and it can help them navigate this transitional moment in their lives. Having grown up playing sport, I have benefitted from the physical, emotional and mental power it gives you. We want all girls to feel and experience the power of playing sport to build a lifetime of confidence. The impact we can have is a passion and purpose for myself and the whole team.” ⚡ To watch more videos from the series, head to Rebel Girls YouTube channel: https://lnkd.in/gSZ33xdN ⚡ Audio is available on the new Growing Up Powerful podcast channel wherever you listen to your podcasts (Apple, Spotify, Amazon, and more) ⚡ Learn more about Nike x Dove’s Body Confident Sport Initiative at https://lnkd.in/ewJ3WRNY ⚡ Nike and Dove’s open-source Body Confident Sport tool is available, free of charge, at bodyconfidentsport.com Thank you to all of Nike's team (Stephanie Ankrah Jasmine Rose Alvstad Martina Zavagno Nadia Shadi to name only a few) for the collaboration. Stay Rebel ⚡ #girls #bodyconfidence #sports

Professor Phillippa Diedrichs

Body Image & Appearance Diversity | Academic | Researcher | Consultant

1w

I loved collaborating with you and the Nike team on this series. Science, storytelling and purpose-led brands coming together to support girls - magic!

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