McCrindle

The Paris 2024 Olympics is just around the corner and Australians are filled with pride for Australian athletes ahead of the games. According to our recent research the sense of national pride among Australians is strong, ahead of the Olympics. More than half of Australians (54%) strongly or somewhat agree they make a point to watch events where Australians are competing. Gen Y are most likely to strongly or somewhat agree they plan to follow the Olympics closely each day this year (49% Gen Y compared to 45% Gen Z, 40% Gen X, 41% Baby Boomers).

While people are still ambitious to purchase a house, many are finding it a challenge given the cost of living. One in six Australians (17%) are currently in the market for their first property, and 20% aspire to own property in the future. Three in five Gen Z (61%) strongly or somewhat agree that most young people can only enter the property market with financial support such as help from parents, highlighting the means necessary to achieve home ownership. Despite all of the barriers acknowledged by Gen Z, of those looking to purchase a property now or in the future, half of Gen Z (49%) are still extremely or very hopeful about entering the housing market.

In ancient times the term generation described all people alive at a given time. Over time, it changed to a biological definition, which is the span of time from when one is born to when they have children. Because the median age of giving birth is now more than 30 years, that time span became too long to define a generation. Today, the definition of a generation spanning 15 years is widely recognized. It defines exactly when a generation starts and ends and enables easier comparison of the generations. After studying the generations for 20 years, we're excited to launch a new Generations Defined masterclass which is now available on McCrindle Plus! You'll get insights on the different generations, their traits as consumers and employees and much more. McCrindle Plus 👉 https://lnkd.in/gjiuFHNx The Generations Defined Masterclass 👉 https://lnkd.in/gaGjaWZA

What factors are shaping the future of education? Listen to the full episode here 👉️ https://lnkd.in/gr3dsai6

Sydney has been deemed the second least affordable city to buy a home, ranking only behind Hong Kong. Last week I joined 7 News Sydney to discuss housing affordability and population growth in Sydney and across Australia. #insights #demographics #population #housing #research #trends

Celebrating the year that’s passed, and preparing for the year ahead. Our annual team days are full of team bonding, learning and innovating on how we can bring the best for the research we do and the clients we serve.

The waves of change impacting the education sector are perhaps unparalleled. There are the demographic trends of new generations entering the classroom, combined with the challenges of attracting and retaining younger staff amidst an ageing of the profession. Added to this are technological transformations, social changes, funding challenges and global influences. In this week's episode of the podcast, we unpack and explore the trends shaping the future of education. 👉 https://lnkd.in/gr3dsai6

Choosing a name can be much more than deciding what’s on their child’s certificate at birth, but a meaningful social and cultural experience. Parents to Generation Alpha were asked what influenced them when choosing their child’s name. Three in ten indicated that a family name influenced them when choosing their child’s name (30%). For more on the most popular baby names 👉 https://lnkd.in/gknCjeei

Top baby names revealed 👶 At around this time every year the 2010 hit song "Baby" by Justin Bieber gets stuck in our heads. Why? Because this time every year each state and territory publish the top names given to babies in the previous year. For almost a decade we've analysed the names and it always uncovers fascinating insights. Get the report here 👉 https://lnkd.in/g8EB9_PJ And the summary article here 👉 https://lnkd.in/gknCjeei

We loooove baby names at McCrindle, and it was a pleasure contributing to this year's Baby Names Report alongside my talented colleagues. 💙 #Oliver and 💗 #Isla are this years top baby names. 🏆 Oliver has had an 11-year reign which is significant in that of the 15 years Gen Alpha have been born, Oliver has been the number one baby boy's name for 11 of those years making it particularly favourable for parents to Gen Alpha. ❣ Isla makes another appearance at number one after contending with Charlotte and Amelia for a number of years. 👦 The boy's list includes both traditional names and unique and trending names. Parents are opting for one, two and three syllable names and are also choosing names that are shortened or abbreviated, such as Harry from Harrison and Theo from Theodore all featuring on the top 100 list. 👧 The girls top 100 list is seeing an increasing number of names featuring "i" or "y" and names ending in "ie", such as Millie, Billie and Lottie. Parents are also inspired by flora and wildlife, choosing names like Ivy, Willow and Summer. ⏪ We review the last ten years and find which names are decreasing in popularity and found names like Matthew, Luke and Joshua for the boys and Claire and Emily for the girls, names which were popular in the 90s and early 2000s, are less popular amongst today's parents. ⏮ In this years report we also take a look back over the decades and found interesting insights into the naming patterns for each generation. For more naming trends and baby names insights from parents to Gen Alpha, download the 2024 Baby Names Report here: https://lnkd.in/gXmyZvmC